Vidyard

SEPTEMBER 30, 2013

Despite your attempts to subscribe, follow, and opt-in to receive communications from your favourite brands and thought leaders, have you ever thought about the amount of content online that you don’t get the chance to consume in your day, simply because you missed it in your feeds? It’s customer first!

Storytelling 51

Storytelling Rules Video Marketing Paid Search Agency 51

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Content Marketing. Oracle Eloqua. SendinBlue.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Outside the DMP itself, DemandBase can store content and decision rules to guide bidding and select which ad is displayed to each account.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Martech

DECEMBER 12, 2022

You can use these for resource downloads, for contact sales requests, for starter trial requests, registering for a webinar, or any other type of content that someone would access from your website. Set validation rules to prevent putting a number into the country field or a letter in the phone field. Normalization of fields.

Marketing Automation Services 99

Marketing Automation Services Marketing Automation Automation Optimization 99

Digital B2B Marketing

NOVEMBER 15, 2012

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. The real value is in the rules and logic used to deliver the right message at the right time.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

KoMarketing Associates

AUGUST 23, 2016

Know What Content Resonates. While this certainly requires resources for content development, the company receives great engagement by sharing relatable topics that tie back to its area of expertise. Keep in mind the 80/20 rule – just 20% of your social media content should be about your brand. Ernst and Young.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Content Marketing Institute

SEPTEMBER 20, 2018

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities. HANDPICKED RELATED CONTENT: How to Tear Down Silos to Create a Culture of Content.

Creativity 78

Creativity Enterprise Management Buyer Personas Content 78

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits? brennermichael : Great Q.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits? brennermichael : Great Q.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

JULY 28, 2015

As Chief Content Officer for MarketingProfs, Ann Handley is clearly one of the most respected leaders in the industry. David’s New Rules of Marketing and PR was so far ahead of it’s time and so dead on, that is launched a successful speaking career that David is still cashing in on. Ann Handley. David Meerman Scott. Steve Woods.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

ANNUITAS

MAY 5, 2020

For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator. What type of mechanism do you use to track content and channel attribution? How to Assess a Candidate’s Background. Things to look for: Look for someone who has a certification in the platform(s) you use.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Once that was done, we realized we had a HUGE content problem.

Webcast 100

Webcast Work Management Marketing Management Content 100

Convince & Convert

APRIL 29, 2012

Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. And that takes time. Flickr Photo by Doc_Brown. The Social Media People Problem.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. This is done by creating the project as a branching flow chart, with rules to determine what takes place at junction.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

NOVEMBER 4, 2014

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The third step, which Lytics hasn’t yet taken, is to select the content itself. But perhaps I’m getting ahead of myself. So, about that self-service option.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

SnapApp

MAY 22, 2015

According to Gleanster, “the future of marketing is all about data-driven rules-based customer dialogs. We’ll cover how SnapApp simplifies lead delivery into the marketing automation partner of your choice, as well as how to incorporate engaging content experiences in your existing landing pages and email templates. HTTP POST/GET.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Optinmonster

JUNE 21, 2021

Targeting rules. With powerful targeting rules, OptinMonster lets you select the best people, times, and places for your campaigns to appear. If someone doesn’t meet the criteria for your targeting rules (perhaps they’re not visiting the right URL for your offer, for example), then the campaign won’t appear.

Cost 64

Cost Lock-In Pricing Price 64

Vidyard

OCTOBER 16, 2015

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Knowing whether someone made it to the end is powerful, especially for higher value content.

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Marketing Automation Services 50

Customer Experience Matrix

JULY 10, 2013

The biggest obvious difference (if you ignore HubSpot’s $100 million or so in venture capital funding) is that HubSpot offers its own blogging and Web content management, while Optify provides WordPress and Drupal plug-ins for visitor tracking and landing pages.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Capstone Insights

JANUARY 17, 2018

Strict Rule: Have a strict rule that prevents emails from being sent to contacts that have received X emails or Y type of emails in a certain timeframe. Schedule them via an automated workflow that sends them out according to when they achieve the strict rule. a confirmation email after registration for a webcast or event).

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

DECEMBER 13, 2011

I’m using “training” in a broad sense to include all types of preparation before deployment: these include marketing planning, process change, content development, metrics definition, and organizational realignment as well as actual training in system use. Among B2B vendors, Eloqua is the poster child for this approach. ease of use.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Vidyard

AUGUST 7, 2015

If you’re unsure where to start or what to do next, you’re in luck: Recently, David Johnson, Director of Product Marketing of Oracle Eloqua within Oracle Marketing Cloud, and Mike Griebenow, our Revenue Operations Systems Manager here at Vidyard, put on an awesome show for their webinar audience. But how do you score it?

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content. It’s the perfect combination.”

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Hinge Marketing

AUGUST 8, 2013

Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Engagement (delivering value-based content through the right channels). Batista is the Content Marketing Manager at Oracle Eloqua.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Champion Content Marketing.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 0 1 0 rule-based form customization (display different content blocks in an email or Web page based on user-defined rules) Marketing Administration 0 0 0 0.5 Content Management 0.5 9 Now what? 0 0 0 0 0.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

NuSpark Consulting

JANUARY 21, 2012

The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Content Marketing. Ardath goes deeper into developing buyer personas and matching content to buyers throughout their own buying cycles. Maximizing Lead Generation: The Complete Guide for B2B Marketers.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Kapost

MARCH 13, 2017

On the content side of things, we at Kapost are constantly encouraging B2B teams to focus on overcoming the chaos of ongoing content creation—encouraging teams to streamline their marketing operations and focus on quality over quantity. Headlines templates: As a content manager, I write a lot. What Downtime Isn’t.

Creativity 54

Creativity Product Eloqua Enterprise Management 54

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). This is now the rule and not the exception. This is now the rule and not the exception.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

FEBRUARY 19, 2014

By looking at how much time our audience spends with our videos, and how they interact with the content in general, I can find patterns and see where we can improve. In the case of this pirate video, just over 70% of the audience stuck around to watch the entire piece of content (as seen in the data below).

Video Marketing 50

Video Marketing Eloqua Trade Show Act-On 50

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., The great book, Content Rules , urged marketers to “be different.&#

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Bound360

AUGUST 9, 2017

Some of the first segments that most marketers define in the Get Smart Content platform are based on. That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook. – account-based marketing lists containing key accounts and contacts.

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

Bound360

AUGUST 9, 2017

Some of the first segments that most marketers define in the Get Smart Content platform are based on. That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook. – account-based marketing lists containing key accounts and contacts.

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40