The Effective Marketer

MARCH 9, 2010

Design #6 Email Sender: SPSS Email Title: What if you had the power to increase campaign response rates and ROI? Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. What I Like: Cathy header and good combination of graphic with text to get people interested.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Vidyard

DECEMBER 10, 2013

Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. Video As mentioned, you should include a video on the landing page.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Vidyard

NOVEMBER 11, 2016

It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. But getting back to our category, we are often compared against Eloqua and Manticore. All rights reserved.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Lemlist It is also another must-have if you are doing cold email outreach. Its database is huge!

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Marketing Insider Group

JUNE 9, 2011

They are responding at rapidly decreasing rates to marketing messages and consuming more and more content on their own terms. They want content created for their needs. These are the very activities that are experiencing falling response rates, contact rates and open rates. What can save marketing?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Content 100

Hubspot

OCTOBER 29, 2019

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. Share content to build your credibility. What does this look like in practice at a company? Share them.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

OutboundView

SEPTEMBER 20, 2018

If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. Personalization at scale increases your response rate. Share content that your prospect has liked or shared online. Everyone knows they should be creating content.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

LeadSquared

DECEMBER 15, 2014

This data is based on the responses of 556 B2B marketing professionals, when they were asked to name their most important digital marketing activity. You can take a look at this webinar content on B2B Email Marketing to understand how email marketing can help your business. If that’s good, the response will be good (quick).

Click Rate 52

Click Rate Open Rate FAQ Webinar Metrics 52