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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Because it’s real. It’s in the moment.

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The 22 Best Virtual Event Platforms

Webbiquity

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. It integrates with YouTube, Vimeo, and popular videoconferencing applications.

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3 Rules for Better Video Marketing

Convince & Convert

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

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More Content is Not Always Better – Wise Words from Chris Vandermarel

Vidyard

Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. Let’s dig in!

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Quick Wins: Choosing Your Keywords

Ledger Bennett

YouTube uses tags instead of keywords but they are nearly the same thing. Targeting is using keywords relevant to your business, product or services in website, blog, PR and PPC ad copy with the aim of achieving a top listing in search engines, such as Google and Bing. Website Content Keywords. Keyword Targeting.

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Alternative ways to B2Beat the impact Coronavirus is having on live events

Ledger Bennett

Map out your event schedule and identify any speaking slots or content that can be recreated digitally Contact all relevant stakeholders and get their agreement to run a digital alternative Give the sales and marketing team a clear plan on the approach and objectives of the project. ? – YouTube. – Facebook Live.

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A Step-by-Step Guide to Audience Development

Content Marketing Institute

Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher. This is a sure sign iQ content is paying off.