markempa

DECEMBER 29, 2011

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. In March , Michelle Mogelson Levy, Associate Vice President of Global Marketing at ECI Telecom, detailed how she executed an ultra-successful content strategy campaign and how that transformed their entire marketing strategy. “

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

TrustRadius Marketing

NOVEMBER 14, 2019

Dynamic Content: Landing pages and selected interactions can trigger different results to appear within content placeholders. SEO & Keyword Tracking: Web pages often hand you the tools to track keyword strength and compare your performance to market competitors. Gain insight into prospect segmentation and campaign messaging.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

SnapApp

APRIL 4, 2018

Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Changes to content often impact this, so if you look at it on the page level, it's very useful! . Tracking method – Eloqua. . . More specific, so a bit better.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Industrial Marketing Today

MAY 11, 2010

Wait a minute, isn’t that what Content or Inbound marketing is all about? IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. This white paper aims to change that perception of them.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

KoMarketing Associates

JUNE 26, 2014

Synonym usage, keyword density, and other word variations would come into for SEO play over the following years too. As search engines get better at understanding language and word patterns, content quality matters much more than the integration of a bunch of synonyms and certainly a percentage of keywords in text.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

The ABM Agency

MARCH 26, 2021

Deliver content and messaging by account and funnel placement. When it comes to this kind of marketing, we use the phrase “omnichannel ABM,” which simply refers to ABM that utilizes each relevant channel, tool, and best practice to nurture accounts. Examples: Marketo , Pardot , Oracle Eloqua. Content Enablement/Personalization.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Joe Williams Tribe SEO. Another interesting sales enablement tool is Modus.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Social Media: Social media platforms generate massive amounts of user-generated content.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

PureB2B

MAY 30, 2022

At worst, your tactics will be seen as what they are—spam—and you will alienate even the prospective clients that might have had a relevant interest in your product or service. SEO (Organic Search). Content marketing. On the other hand & according to Hubspot’s study of the best B2B lead sources, SEO is at the top.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

TrustRadius Marketing

DECEMBER 4, 2019

Email marketing tools enable companies to send thousands of emails every day, while also making the emails feel relevant for individual customers. Landing pages and forms Email management Triggered emails Dynamic web content Website visitor tracking Mobile Optimization SEO/PPC integration. Lead Management.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Marketing Insider Group

JUNE 19, 2012

One of the biggest challenges in Online Marketing is the over-abundance of late-stage, product-specific and gated content. This content is great for buyers who are ready to “buy now.” The problem is that not everyone in the buying process is ready for this type of content. What is Content Gating?

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Demand Generation Agencies 100

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. This way, you’ll be able to find a relevant video to launch on each video channel. Here are some of the best places to let your video content live. Contents 1.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. Contents 1. This way, you’ll be able to find a relevant video to launch on each video channel. Here are some of the best places to let your video content live.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Velocity Partners

NOVEMBER 13, 2018

It forces you to airbrush your entire history, re-skinning everything from the website and content library to the company stationery, signage and livery—right down to that branded lobby carpet someone thought was a good idea*. It’s that the name implied something that they emphatically aren’t : a content presentation widget.

Brand Identity 67

Brand Identity Branding B2B Work Management 67

ClearVoice

JULY 20, 2020

For example, this could include designers, writers, editors, social media managers, developers, SEO specialists, and other professionals who are experts in their crafts that could add value to not only your team model but also to your clients. Don’t recommend they start using Oracle’s Marketing Cloud (Eloqua).

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

Hinge Marketing

DECEMBER 29, 2015

Also, the email that follows up after the webinar requesting feedback or offering you more content is also marketing automation. Tracking behaviors allows you to provide them more relevant content, not spam. Then, a week later, send them a follow-up email with more relevant content.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

LeadSloth

JANUARY 12, 2010

Creation of buyer-centric content. Steve Woods , CTO, Eloqua. By tightly integrating marketing automation solutions with existing data warehouse/master data management platforms, marketers will gain more confidence about the relevancy and quality of their data for improved campaign effectiveness, customer value and ROI.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. I disagree.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

AUGUST 21, 2012

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Still think your company is too boring to create compelling content ? Blogs and Written Content.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

Hinge Marketing

JULY 21, 2022

The marketplace of digital content is more crowded than ever. From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC. Regularly produce and update content. Continuously monitor the performance of content.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Zoominfo

AUGUST 7, 2018

BuzzSumo : If you’re looking to conduct research for SEO and content marketing campaigns, let us introduce you to BuzzSumo. This web application leads you to the latest online content, most-shared articles, and key influencers around specific topics and keywords– a neat way to find new content ideas. Event Marketing.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

BuzzSumo If you’re looking to conduct research for SEO and content marketing campaigns, let us introduce you to BuzzSumo. This web application leads you to the latest online content, most-shared articles, and key influencers around specific topics and keywords– a neat way to find new content ideas.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Referral Rock

OCTOBER 30, 2019

If you’re just starting off or revamping your current strategy, a good place to start is focusing on competitor research, onsite SEO, social media, and content production. Their drag and drop interface and engagement-based segmentation allows you to deliver targeted content to large lists of subscribers with ease.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

MARCH 18, 2013

It's official, according to our Content Marketing Madness bracket, infographics are now your 2013 champions when it comes to content. In honor of the medium of content with the most votes, we've brought together five expert quotes highlighting the true value of infographics. Content loading. via Eloqua.

B2B Thought Leadership 48

B2B Thought Leadership Eloqua Viral Marketing Thought Leadership 48