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Oracle Eloqua Update: Fast-Track Lead Gen

Valasys

In a statement given to Demand Gen Report , Pierre Custeau, VP, product management, Oracle Eloqua had this to say about marketer problems, “As customer expectations continue to evolve, marketers are facing more pressure than ever to deliver the consistent and connected experiences needed to drive sales and strengthen brand and customer loyalty.”.

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Content Marketing KPIs for Your Content Strategy

ClearVoice

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

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Where to Find AI in Your Content Marketing Technology

Contently

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. It does mean you probably have more AI functionality available than you realized—even in your content marketing technology. But it’s a new year.

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Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing

Avitage

This can be an important vehicle for delivering relevant content, and through this capturing useful information about prospects that is used to manage the ongoing nurturing of these prospects in order to accelerate their buying process. recipe sites).

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Driving Digital Transformation With Content Intelligence

PathFactory

Buyers now bring consumer-like demands for hyper-relevant, self-directed content into every purchase decision. To keep up, marketers need to overhaul and future-proof their content engines. At the same time, marketers can uncover how different content assets influence prospects at every stage of the buyer’s journey.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Because it’s real. It’s in the moment.

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PathFactory’s Content Intelligence Connects Marketing Generated Buying Signals to Sales to Accelerate Deal Cycles

PathFactory

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.