Digital B2B Marketing

JULY 10, 2012

Lead generation continues to be a top objective for B2B marketers and content syndication is primary offering from publishers. Definitions: Content syndication refers to distributing content through publishers and requiring registration in order to capture contacts. Networks can often offer lower costs and significant volume.

Lead Generation 100

Lead Generation Telemarketing Generation Eloqua 100

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: starts at $25,000. Cutting Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Valasys

FEBRUARY 19, 2024

Improve Customer Experience Studying customer engagement and mapping out their journey to automate the touch points helps businesses deliver relevant content and timely promotions that resonate well with their target audience’s preferences and needs. CMS platforms help in creating mobile-friendly, user-friendly websites.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

The Point

NOVEMBER 27, 2018

DK) One factor is the new Facebook algorithm , which prioritizes friends’ content over that of companies, so organic reach on the largest social network has gone down dramatically. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Content4Demand

OCTOBER 16, 2020

By Tyler Heuple, Digital Content Specialist at Triblio It’s better to know your next step than step where you don’t know. The visibility into your pipeline’s purchase intent is the predictive aspect of orchestration and the utilization of this data is what triggers multi-channel campaigns. Where's the Proof?

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

ClearVoice

JUNE 17, 2019

Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role. What is content marketing. to the cryptic… “Content marketing is all the marketing that’s left.” — Seth Godin. But is it the right career for you?

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Some of this, such as DUNS Number, is purchased from external sources and requires extra payment. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Convince & Convert

APRIL 1, 2012

That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. Blog posts are not “ rocket content ” that gets printed out and elevated (like a rocket) to the C-Suite in your prospective customers’ organizations. Blog posts are feathers.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Convince & Convert

APRIL 1, 2012

That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. Blog posts are not “ rocket content ” that gets printed out and elevated (like a rocket) to the C-Suite in your prospective customers’ organizations. Blog posts are feathers.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Belkins

JANUARY 24, 2021

Professionals use the metrics to set the right priorities and come up with customized offers to increase the likelihood of a purchase. They do not waste precious time on the people who aren’t going to make a purchase. For instance, if they download your gated content (let it be an eBook), they show interest in your offer.

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

Everything Technology Marketing

FEBRUARY 26, 2013

The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. Thanks to everyone who participated in the survey!

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

SendinBlue

AUGUST 24, 2020

The platform has a series of features to help with each stage of the customer journey, from the initial reach and engage phase right through to post-purchase care. You can customize content, messaging, and branding to align with your customers’ wants and needs, all from one central place. The software is hot on personalization.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Zoominfo

MAY 9, 2022

Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. The biggest hurdle that people face is content,” Maimone says. While sales and marketing often work hand-in-glove with one another, there has yet to be cohesive alignment with their respective tools. It does not exist.”

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Madison Logic

MARCH 14, 2023

By using all the powerful targeting abilities of ML Insights and LinkedIn together, you can ensure that you’re maximizing your budget by targeting the accounts with the highest propensity to purchase. Here are six things you can achieve once you’ve integrated LinkedIn with the ML Platform. But you need data to understand who these buyers are.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Customer Experience Matrix

JUNE 27, 2013

Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. I’d say that reflects a lack of enterprise systems available for Adobe to purchase, more than any particular desire to target the mid-market. The deal is not particularly surprising.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Marketing Insider Group

JANUARY 5, 2012

So to help you, I have curated some of my favorite marketing infographics that touch on some of the most important issues in marketing today like online marketing, content strategy, inbound marketing, mobile marketing, blogging and storytelling. “ The Content Grid version 2 ” – by Eloqua.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Ledger Bennett

APRIL 1, 2020

Driving media effectiveness with active buyers – use data more effectively to evaluate intent to purchase, allowing you alter your media targeting strategy to reach prospects actively engaged in the buying process. These are just some of the tactics you could employ to digitise your sales process. Other blogs that may interest you.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

Driving media effectiveness with active buyers – use data more effectively to evaluate intent to purchase, allowing you alter your media targeting strategy to reach prospects actively engaged in the buying process. These are just some of the tactics you could employ to digitise your sales process. Other blogs that may interest you.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

thePoint

MARCH 16, 2021

Investing in (licensing, purchasing) martech solutions is certainly something you will do. Hubspot, Marketo, Eloqua), content development suite (e.g., Hubspot, Marketo, Eloqua), content development suite (e.g., Unnecessary costs that steal money from your marketing budget. That may be an email service (e.g.,

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52

Customer Experience Matrix

JANUARY 20, 2016

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. InsightBASE monitors intent signals – in the form of visits to Web pages with relevant content – and notifies clients when there is surge in activity for companies on a target list.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

ClickZ

OCTOBER 22, 2020

Segmentation features that use your customer and prospect data to create targeted segments for creating personalized content and targeting ads. Social media management for automating social media marketing tasks, social listening, creating, scheduling, and posting social content, and responding to customer/prospect requests on social.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Valasys

JULY 1, 2021

They can also test content on landing pages, social ads, display ads, and more based on the market & audience segmentation. Learn More: How Leveraging Video Content Boosts Organic SEO. content shared and engaged with on Facebook which hints the marketers whether their prospects consist a part of any lookalike audience segment.).

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Kapost

DECEMBER 12, 2016

Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. These tools enabled marketers to share interesting content and collect customer information regarding their interests and interactions—all at a scale that was never before possible. How ABM Operates with Inbound Strategy—and Runs on Content.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

Cintell

APRIL 7, 2016

When asked about their use of demographic and firmographic data, 62% of respondents in the NetProspex study reported using this information for persona-based marketing, in particular to drive content creation. Source: NetProspex. 58% of companies also utilize this information to model best customers and identify best audience segments.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

SnapApp

MAY 21, 2013

So you missed the "How to Increase Engagement and Drive Conversions with Interactive Content" webinar and have been waiting on pins and needles for the release of the replay? Great tips on how to leverage your organization's existing content in engaging, interactive ways through polls, surveys and other tactics.”.

Webinar Metrics 48

Webinar Metrics Conversion Webcast Eloqua 48

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur. For example, go through a copy of Information Week, and ¾ of the ads promote a unique URL that houses specific downloadable content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. First, not all content within a topic has predictive value. You’ve probably read about lots of topics and never purchased anything related. First, what is intent data?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur. For example, go through a copy of Information Week, and ¾ of the ads promote a unique URL that houses specific downloadable content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Convince & Convert

APRIL 29, 2012

Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. And that takes time. Flickr Photo by Doc_Brown. The Social Media People Problem.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms typically provide tools spanning content and campaign creation, personalization, distribution, customer journey funnels, analytics and reporting to enable efficient, streamlined execution of digital marketing processes, and – ultimately – to boost ROI of marketing activities. Oracle Eloqua .

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Customer Experience Matrix

JUNE 27, 2014

When it gets a new client, it loads that company’s own customer list and sales from its CRM system, finds those companies and individuals in the Fliptop database, enhances their records with Fliptop data, and uses the combined information to build a predictive model that identifies the likelihood of someone making a purchase.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Ledger Bennett

FEBRUARY 24, 2020

Expanding the range of services a profitable customer purchases from you is really important. Tailoring your content to a specific vertical for example. Account managers must be empowered to identify and close these opportunities, in some cases with support from marketing. Other blogs that may interest you.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52