ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Customer Experience Matrix

AUGUST 23, 2012

These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Televerde

JULY 25, 2017

Eloqua users tend to be hungry to learn insider tips from other Eloqua users on what they’re doing to convert leads into customers, nurture relationships, and keep customers engaged. Well, the wait is over in Arizona – Oracle, Ideas Collide, and Televerde launched the very first Phoenix Eloqua User group this month.

Eloqua 40

Eloqua Top of Funnel Paid Search Agency Advertising Agencies 40

PathFactory

AUGUST 11, 2021

Buyers now bring consumer-like demands for hyper-relevant, self-directed content into every purchase decision. To keep up, marketers need to overhaul and future-proof their content engines. At the same time, marketers can uncover how different content assets influence prospects at every stage of the buyer’s journey.

Digital Transformation 105

Digital Transformation Eloqua Content Account Based Marketing 105

Ledger Bennett

JULY 17, 2018

What is the Eloqua B2B Masters qualification? It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms. The modules for the qualification include the fundamentals of Eloqua and revenue performance management (RPM). Who should take it?

Eloqua 40

Eloqua Marketing Automation Services B2B Class 40

ANNUITAS

MAY 13, 2021

They have done some customer journey work and know how to delight their customer through their product or service. Enterprise Demand Process provides the framework to ensure successful go-to-market execution – keeping people, process, content, technology and data aligned to and optimizing customer journey.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Because it’s real. It’s in the moment.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! We’re sure they’ll all be back in contention next year. Don’t just tell them how great your product is.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Webbiquity

NOVEMBER 10, 2020

The 63-page study provides a wealth of insights for B2B marketers and product managers. Mismatched Content Type Priorities. Both vendors and buyers use demos and vendor/product websites. Similarly, free trials and accounts are popular for relatively low-cost, simple SaaS products. as opposed to products.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. From Inspiration to Education: Choose Your Content Wisely. Oracle Eloqua provides some amazing tools to help marketers personalize the content journey for each prospect.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Contentful’s Contentful Studio lets digital teams create and manage digital experiences with AI assistance, offering scalability, creative autonomy and automated content generation.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Webbiquity

AUGUST 4, 2020

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses. Several elements determine the success of your webinars. Is your information unique?

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. “For the first time we’re giving marketers insight into customer activities with video.

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: starts at $25,000. Cutting Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Convince & Convert

AUGUST 27, 2015

Content Before Product. Jon Miller was one of the founders of Marketo, a successful marketing automation software company along the same lines as Infusionsoft, Eloqua, and Hubspot. Jon understands that quality content is essential to creating awareness and build Engagio as a player in the account-based industry.

Top of Funnel 137

Top of Funnel Personalization Content Marketing Eloqua 137

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Content Marketing. Oracle Eloqua.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

NuSpark Consulting

AUGUST 23, 2018

Does the content your company churns out help to generate revenues? While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. That means you have no way of knowing whether your content is helping your business.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

ANNUITAS

SEPTEMBER 21, 2018

Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. Their Content Management and Personalization products could also seriously expand Marketo’s ability to power PDG. And that’s a good thing.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Leadspace

MARCH 22, 2023

Leadspace Revenue Radar TM takes standard profiling capabilities to the next level by determining which buying centers, accounts or people to focus on based on their likelihood to buy your product. It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.)

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Martech

JUNE 28, 2022

HubSpot now offers a suite of applications: customer relationship management (CRM), customer experience, operations and content management software (CMS), in addition to marketing automation. The company now has 143,000 customers, up 26% year-over-year. .

Hubspot 70

Hubspot Enterprise Management Marketing Automation Services Eloqua 70

PathFactory

JULY 8, 2021

PathFactory helps marketers deliver relevant content experiences at scale, while tapping into a wealth of engagement data through AI-powered content intelligence. Removing friction is what we do, and we’re so proud to see this translate beyond our product. PathFactory is a content experience leader.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

Metadata

FEBRUARY 24, 2021

Metadata launched a new product, MetaMatch, a proprietary technology that allows B2B advertisers to build custom audiences on Facebook, LinkedIn, Programmatic Display and other channels using B2B targeting criteria (i.e. Notable entrepreneurs, such as Mark Organ (Eloqua), Ilya Volodarsky (Segment), with over a dozen customers (e.g.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Kapost

MARCH 13, 2017

On the content side of things, we at Kapost are constantly encouraging B2B teams to focus on overcoming the chaos of ongoing content creation—encouraging teams to streamline their marketing operations and focus on quality over quantity. And how could content drive revenue if it was always executed ad hoc or worse, left totally unused?

Creativity 54

Creativity Product Eloqua Enterprise Management 54

ClearVoice

JUNE 17, 2019

Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role. What is content marketing. to the cryptic… “Content marketing is all the marketing that’s left.” — Seth Godin. But is it the right career for you?

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

PathFactory

JULY 29, 2022

At the centre of this partnership, Oracle’s robust technology and commitment to a frictionless buying process, alongside PathFactory’s proprietary content intelligence will usher in a new approach to improving the B2B buyer and seller experience. This partnership will drive business growth through: Increasing sales productivity.

Generation 52

Generation Eloqua Customer Satisfaction Buyer's Journey 52

Leadspace

MAY 2, 2023

Who specifically has been searching for your type of content? With this final piece of information, you can focus on the right people from the right companies who are ready, able, and eager to buy your type of product or service – ensuring you don’t waste time, money and effort chasing down leads that aren’t likely to close.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

Metadata

SEPTEMBER 9, 2020

There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. San Francisco, CA, Sept. 9, 2020 — Metadata.io, the autonomous demand generation platform, today announced it raised $6.5m

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

The Point

NOVEMBER 27, 2018

DK) One factor is the new Facebook algorithm , which prioritizes friends’ content over that of companies, so organic reach on the largest social network has gone down dramatically. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. HS) Thanks Daniel!

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Convince & Convert

DECEMBER 1, 2015

Joe Chernov comes to the Content Pros Podcast this week from InsightSquared, a sales performance analytics software product. Prior to working at InsightSquared, Joe served as VP of Marketing at several successful businesses, including Hubspot, Eloqua, and Kinvey. Working with sales reps for better use of enablement content.

Top of Funnel 99

Top of Funnel Account Based Marketing Marketing & Strategy ABM 99

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Content Marketing Institute

SEPTEMBER 20, 2018

If you could build the ideal multi-industry global conglomerate from scratch, scaling it to over 700 product families, would you let each one of those 700 product managers target the same customer separately? Many B2B marketers mistakenly focus on product first, not the audience, says @BobMeindl. Of course you wouldn’t.

Creativity 78

Creativity Enterprise Management Buyer Personas Content 78

Convince & Convert

APRIL 1, 2012

That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. You don’t sell products based on blog posts. So, when you skip the second step of content marketing, you violate the ZMOT principle and create dissonance within your prospective customer.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Convince & Convert

APRIL 1, 2012

That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. You don’t sell products based on blog posts. So, when you skip the second step of content marketing, you violate the ZMOT principle and create dissonance within your prospective customer.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123