Martech
MARCH 28, 2024
43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Seedtag’s Contextual TV is an AI-driven advertising solution for connected TV (CTV) that aims to enhance ad strategies and campaigns with privacy compliance and effective targeting.
Biznology
JANUARY 19, 2018
His new book The Content Formula explains how you can do the same: how to find the budget, sell the concept, and measure the results. Earlier in his career, Alex was a beta user for Marketo and Eloqua , and fell in love with marketing automation. This seems so obvious, but how many content marketers are actually thinking this way?
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Litmus
NOVEMBER 9, 2020
Marketing Automation Platforms, such as Oracle Eloqua, has tools in place to help you automate the data cleansing process. What’s the right balance between personalization and privacy? The main takeaway here is understanding that personalization and privacy are two separate things. Automate systematically the cleansing process.
LeanData
JULY 19, 2022
When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks. Updated privacy rules and practices have made tracking tougher, and a myriad of different email tools block MAP pixels, providing false open or click data.
ClickZ
JANUARY 13, 2020
If you understand where people spend their time and how they engage with content, both in their professional and personal lives, and use that combined data to enrich their profile, then you’re going to deliver a better result with that customer, in the long run. Thriving in the regulated data-privacy era.
ClickZ
OCTOBER 22, 2020
Segmentation features that use your customer and prospect data to create targeted segments for creating personalized content and targeting ads. Social media management for automating social media marketing tasks, social listening, creating, scheduling, and posting social content, and responding to customer/prospect requests on social.
Envy
JANUARY 28, 2018
In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. And last but not least, B2B social media marketing is now, more than ever, centered around video and interactive content. Here is one example of B2B marketers who rock video content. One example?
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