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Yesterday's News: Marketo Plans IPO, Eloqua Eyes B2C

Customer Experience Matrix

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. The Marketo news is long-expected.

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How to plan the digital engagement of your content marketing strategy

Tomorrow People

Having well designed content isn’t good enough. You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. But just as design isn’t art and content isn’t literature, digital isn’t mass advertising. Share your content marketing findings early. And growing.

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New: Integrate Litmus with Oracle Eloqua

Litmus

Today, we’re excited to announce a new integration with Oracle Eloqua, giving you the ability to utilize the power of Litmus Email Previews without ever leaving the Oracle Eloqua Email Editor. Oracle Eloqua empowers marketers to create powerful and engaging cross-channel experiences that need beautiful, on-brand content.”

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Where to Find AI in Your Content Marketing Technology

Contently

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. It does mean you probably have more AI functionality available than you realized—even in your content marketing technology. But it’s a new year.

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AI-powered martech releases and news: March 28

Martech

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Contentful’s Contentful Studio lets digital teams create and manage digital experiences with AI assistance, offering scalability, creative autonomy and automated content generation.

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Enterprise Demand Process provides the framework to ensure successful go-to-market execution – keeping people, process, content, technology and data aligned to and optimizing customer journey. Marketo scored 19% higher than Eloqua and Hubspot and 24% higher than Pardot in the analysis.

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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

And no surprise, he and his co-host, Chris Penn, are still churning out some great content. The podcast covers a wide range of topics, from AI and the Writer’s Strike to the future of event planning, and the Martech landscape. Erin Clift Erin Clift, CMO of Waze, shares her journey and the intersection of media, content, and technology.