Litmus

MAY 13, 2021

We share some tips in our guide to responsive email design if you need some help getting started. We also sync with Oracle Eloqua, Marketo, HubSpot, Acoustic Campaign, Mailchimp, and Campaign Monitor. The short answer is “yes,” but it actually comes down to the design of your templates. Which ESPs does Litmus sync with?

Webinar Metrics 59

Webinar Metrics Eloqua Template Hubspot 59

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? Better to be organized and ready that not at al.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? Better to be organized and ready that not at al.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

SnapApp

MAY 21, 2013

So you missed the "How to Increase Engagement and Drive Conversions with Interactive Content" webinar and have been waiting on pins and needles for the release of the replay? Great tips on how to leverage your organization's existing content in engaging, interactive ways through polls, surveys and other tactics.”.

Webinar Metrics 48

Webinar Metrics Conversion Webcast Eloqua 48

Ledger Bennett

JULY 11, 2018

Website Content Keywords. For your website, it’s essential to have keywords in body copy to improve your quality score on AdWords and organic rankings in SERPs. Once you have implemented these tips you’ll soon be seeing a decrease in your CPA, CPC and total spend! Other blogs that may interest you.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Ambal's Amusings

APRIL 14, 2010

" Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Blog DigitalBodyLanguage Eloqua Twitter Stevewoods. 2010 Content Marketing Trends and Predictions. Tags: Tips and Techniques. What actions should marketers take in 2010?"

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Assume nothing.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. 21 Tips & Other Impressions from the Marketo User Summit. How to Answer a Question: 5 Tips for Making the Most of LinkedIn. The First (Almost) Clickable Direct Mail. Help Our Client Choose a Logo (Poll). Blog Makeover Nets Sales Leads for Software Company.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

TrustRadius Marketing

DECEMBER 16, 2019

Organizations lack trained professionals to effectively use the tool. And while tools do offer personalized email and dynamic content, marketers aren’t always satisfied. . Consider features like AI-powered emails, dynamic content, triggered emails, segmentation, nurture campaigns and more. Reporting capabilities are limited.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Convince & Convert

AUGUST 18, 2015

Plus, our oldest podcast – my Social Pros show – just won a Content Marketing Award for best marketing podcast. We have about 15 corporate sponsors that help us bring you marketing and customer experience content every day of the year (some of them are over there on the left…give em a click!).

Paid Content 140

Paid Content Paid Search Agency Analysis Domain 140

ANNUITAS

FEBRUARY 19, 2015

It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. Interesting and unique in that it focuses on B2B content marketing strategy. Whatever happened to the Eloqua Experience? Great show.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Hinge Marketing

AUGUST 8, 2013

A recently surveyed group of marketers agree that to competitively thrive in today’s landscape (where their audiences are empowered with the information necessary to make purchase decisions), it’s critical for marketing organizations to make every interaction count. Batista is the Content Marketing Manager at Oracle Eloqua.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

markempa

NOVEMBER 29, 2016

The mandate for most sales organizations is, make more calls, send more emails. That aspiring social seller did respond and thanked me for the tip, but unfortunately, my guess is her behavior won’t change. If I didn’t authentically care about women in tech, I would never have shared that piece of content.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. So how do you become an effective content marketer?

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Vidyard

SEPTEMBER 30, 2013

Despite your attempts to subscribe, follow, and opt-in to receive communications from your favourite brands and thought leaders, have you ever thought about the amount of content online that you don’t get the chance to consume in your day, simply because you missed it in your feeds? It’s customer first!

Storytelling 51

Storytelling Rules Video Marketing Paid Search Agency 51

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Repurpose All Your Content. This means thinking mobile first as part of your channel strategy.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Bluetext

FEBRUARY 8, 2021

Pro tip – stay away from purchasing lists. Most email and marketing automation platforms like Marketo, Hubspot, Mailchimp, Constant Contact, and Eloqua, among others, make it easy to set up the basic lists for a smart email marketing strategy, especially when beginning lead generation and nurture flows. Gated content .

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Vidyard

JULY 7, 2016

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. The second area — which I think which ties nicely into Vidyard — is content.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

DivvyHQ

AUGUST 7, 2018

Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. Building an owned audience with your own content properties is hands down the smartest and best long-term strategy, period. What is an owned audience?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Anything Goes Marketing

SEPTEMBER 4, 2006

10 ways to increase blog conversions Write compelling and informative content. If you write crappy content, don't expect people to browse your blog or return to it in the future. Keep your content focused. People that land on my blog can easily check out my other content. You should have a blog description.

Traffic 100

Traffic RSS Blogger Eloqua 100

Hubspot

SEPTEMBER 14, 2012

4) Sharing Competitor Content. One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. And that isn't the first time he's shared HubSpot's content. Lots of organizations cringe at the idea of loosening the social media reigns.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

DealSignal

MAY 31, 2023

While every organization differs, benchmarking indicates that marketing typically contributes to 25-30% of qualified pipeline. When you’re faced with a decision around what content to produce or how to segment your email outreach, return to your ideal buyer profile. Can marketing help you find the right content? Collateral?

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

thePoint

MAY 25, 2018

Building a strong internal network of advisors, content providers, and advocates (you are going to need those!) Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. Content providers – I’m going to save this one for a later discussion on content.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. Your peers – even at brands lauded for their content approach – struggle with the same issues. I’ll bet one of your top concerns is how to prove its value to the company.

Top of Funnel 101

Top of Funnel Brand Identity Branding Marketing AI 101

Martech

JULY 26, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Being a power user of Marketo or HubSpot, Pardot or Eloqua. So it only makes sense that more search marketers are using Google’s video platform for both paid and organic reach. Why we care.

Paid Content 100

Paid Content Marketing Automation Services Work Management Marketing Management 100

Single Grain

AUGUST 21, 2014

Upon completion of the form, these new prospects can automatically be added to an email series that sends out construction project tips and case studies from past customers. However, the following considerations may justify their cost in your organization – or even help you to reduce it. MA programs aren’t cheap.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

TrustRadius Marketing

OCTOBER 18, 2019

Landing pages Emails Automation Lead Scoring Dynamic Web Content SEO/PPC Integration Social Integration Segmentation/Lists Nurture Campaigns. That way you can pick the right option for your organization based on your requirements. It will show you the most important areas to consider, and help you determine your minimum requirements.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Marketing Management Automation 40

Ledger Bennett

SEPTEMBER 25, 2018

Now you’ve established and understood the who, what, how and why of potential leads; you can find out their behaviors and leverage these through marketing automation, analytics and content to Engage them at every stage.”. Lots of organizations struggle with this one. Five things V.3 3 has addressed. Demand is not limitless.

Lead Ranking 45

Lead Ranking Top of Funnel Demand Marketing Qualified Leads 45

Hubspot

OCTOBER 29, 2019

And because it's more the exception than the rule, social selling can become a differentiator for sales organizations that adopt it early. Social Selling Tips. Share content to build your credibility. One of the best ways to build credibility and engagement on social media is to share compelling content. Share them.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Content Standard

NOVEMBER 3, 2015

A close second (67 percent) was organic search. You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. Here are six tips to help you increase your email marketing ROI. Such as: What content topic or format do your leads prefer?

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Content Standard

NOVEMBER 3, 2015

Organic search came in as a close second (67 percent). You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. Here are six tips to help you increase your email marketing ROI. Such as: What content topic or format do your leads prefer?

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. Video distribution is much easier if you get organized first. Here are some of the best places to let your video content live. Contents 1. Landing Pages 1.3

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. Contents 1. Video distribution is much easier if you get organized first. Here are some of the best places to let your video content live. Landing Pages 1.3

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Paul Gillin

JUNE 9, 2011

Staffers turn out more content per dollar than contractors, and you don’t have the overhead of legal documents, busted deadlines and flaky freelancers who simply disappear in the middle of the night. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. Final Note: Be Reasonable.

BtoB 50

BtoB Burn Rate Blogger Sample 50

OutboundView

SEPTEMBER 20, 2018

A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience. Buying Triggers – Which activities inside an organization indicate your solution could be a fit for them?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Vidyard

SEPTEMBER 8, 2014

Go beyond simply knowing Marketo or Eloqua. Score Leads Based on Consumption of Content A while back, I proposed using demographic data as a filter , rather than weighting demographics as part of the scoring process. The same question can be asked of all content, including video: “How do I know how much of the video was viewed?”

Marketing Automation Services 51

Marketing Automation Services Multi-Touch Attribution Marketing Automation Process 51

The Effective Marketer

FEBRUARY 16, 2011

With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. United States License. United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100