More Than Just Email Marketing: What Is Marketing Automation?
TrustRadius Marketing
NOVEMBER 14, 2019
It includes things like Open Rate, Click-Through Rate, Unsubscribe Rate, Response Rate, and Bounce Rate. . Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Look at bounce rate, common paths and more. Automated marketing began with the “email”.
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