| |  Content + Eloqua + Open Rate + Relevance | 7 articles |
| Page 1 of 1 | Previous | Next | IT'S ALL ABOUT REVENUE APRIL 17, 2013  5 Ways to Personalize Emails and Enhance Open Rates Sophisticated email marketing programs — fueled by marketing automation — enable relevant communication when used with behavioral triggers. Email is a great tool for marketers to serve up relevant content at the time when a buyer is engaged and likely to respond. But emails can’t support any of these marketing efforts without relevance. | IT'S ALL ABOUT REVENUE FEBRUARY 20, 2013  3 Ways Interactive Content Can Boost Email Performance by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email. Considering using interactive content in your next email campaign to: 1. In addition, your call to action is already the call to action. | | | | | |
| B2BMARKETINGSMARTS MARCH 28, 2011  Ideas to help break the B2B automated marketing content barrier. Her presentation was “ Learn from Real-World Success: How ECI Telecom Developed a Content-Marketing Program from Concept to Completion and the Surprising Results.&#. It was a great presentation, but I have to admit, I wasn’t surprised at all by the results, which included achieving a 79 percent email open rate and high conversion rates. Blog Reprints. Games. | IT'S ALL ABOUT REVENUE AUGUST 21, 2011  [Chart] How Dynamic Content Drives More Visits by Egan Cheung | Tweet this A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Personalization usually means sticking in some piece of static information you know about the lead you are nurturing, like “Open Me, I know you are a CEO!&#. Sign up here. Share email. Facebook. LinkedIn. StumbleUpon. | IT'S ALL ABOUT REVENUE APRIL 8, 2012  Are Your Prospects Scared to Talk to Strangers? [CHART] Each outgoing email can be signed with personalized sender information such as social profiles, phone numbers, addresses and other relevant contact details. This seemed reasonable to us – one would expect that people are more likely to read through and engage with content that they believe was curated for them by somebody. versus 7.2% respectively. | THE EFFECTIVE MARKETER FEBRUARY 15, 2010  The Danger of Email Marketing Benchmarks « The Effective Marketer Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. | | | | | | | |
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DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market
The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. MORE >>
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