Content Marketing Institute

SEPTEMBER 20, 2018

If you could build the ideal multi-industry global conglomerate from scratch, scaling it to over 700 product families, would you let each one of those 700 product managers target the same customer separately? HANDPICKED RELATED CONTENT: How to Tear Down Silos to Create a Culture of Content. Of course you wouldn’t.

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Creativity Enterprise Management Buyer Personas Content 78

Marketing Insider Group

MAY 24, 2012

So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. ” In this post, I will highlight the key points Rebecca and Jeremiah present and define the 5 steps to achieve content marketing success. Benefits of Content Marketing.

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Top of Funnel Advertising Agencies Content Marketing Work Management 100

Valasys

JULY 1, 2021

They can also test content on landing pages, social ads, display ads, and more based on the market & audience segmentation. Learn More: How Leveraging Video Content Boosts Organic SEO. past browsing & buying histories and links clicked on in the email), and also based on cross-channel behaviors (e.g.,

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. And last but not least, B2B social media marketing is now, more than ever, centered around video and interactive content. Here is one example of B2B marketers who rock video content. One example?

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Top of Funnel Marketing AI Enterprise Management Account Based Marketing 98

Vidyard

NOVEMBER 28, 2014

Take a look at the results: Increased form submissions: averaged more than 30% rise in form submissions for this multi-channel & video approach versus an email-only approach Increased time on page and content exploration: over 1 year of this campaign, average time on page was 4.5 Since videos were only approximately 2.5

Analytics 50

Analytics Video Marketing Campaigns Lead Ranking 50

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Summit Business Media's AdvisorOne.com Launches Paid Content Product.

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B to B Paid Content Social Media CMS Development 40

SnapApp

JUNE 6, 2013

How do you market to the right people, in the right channels, at the right time, with the right content? Fortunately, interactive content can easily bridge gaps to push content to virtually any marketing channel you can imagine - all the while measuring behaviors and generating leads within the native channels, interfaces, or devices.

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Multi-Channel Interactive Marketing Advertising Channels Marketing Automation Services 48

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Your marketing automation tool will keep track of user behavior on your site, spot trigger actions, and trigger emails (or SMS, push notifications ) with relevant content or offers. At a Glance: The Best Marketing Automation Platforms. What Is Marketing Automation Software?

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Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Customer Experience Matrix

MARCH 25, 2012

What puzzled me was the advantage of this over anyone else’s HTML content, including the content that could be generated using standard tools within most marketing automation systems. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. True enough.

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Advertising Channels Eloqua Ad Building Paid Search Agency 120

SmartBug Media

MARCH 10, 2020

Account-based marketing ( ABM ) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you'll also need multiple technologies to make it a success. Engage those accounts with relevant content and outreach. CMS and Content. Expand your reach within those accounts. Ad Targeting.

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Account Based Marketing ABM Sales Management CMS Development 97

chiefmartech

FEBRUARY 1, 2020

Below that is a back-channel of measuring and analyzing responses, the data from which also feeds back into optimizing and personalizing customer experiences. It’s also a good example of an enterprise multi-platform stack, with Adobe, Oracle Eloqua, and Salesforce all in the mix, along with a diverse set of more specialized products.

Enterprise Management 131

Enterprise Management Work Management Marketing Management Marketing Automation Services 131

Customer Experience Matrix

FEBRUARY 10, 2011

The other pattern clearly visible is the two heavily-populated columns in the center, representing mid-market leaders Eloqua and Marketo. The high number of green cells (seven for Marketo and nine for Eloqua) shows that both products are feature-rich. It’s interesting that the second group are the items shared by Marketo and Eloqua.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Vidyard

NOVEMBER 11, 2016

It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

TrustRadius Marketing

DECEMBER 4, 2019

As your social media, SMS messages, and chat boxes become more prominent in your marketing strategy, you need the right tools to handle all the available communication channels. . Marketing automation software offers automated marketing capabilities across all your marketing channels — social media, SMS, websites, AND email.

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Marketing Automation Services Marketing Management Marketing Automation Software 52

Customer Experience Matrix

AUGUST 25, 2016

Customers in multi-step campaigns do move from one stage to the next, but they usually progress in only one direction, whereas people can move in and out of the same state multiple times. Another way to look at it: customers can be in several campaigns at once but only in one customer state at a time.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Heinz Marketing

SEPTEMBER 3, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. So it’s really amazing to see how the space has grown and evolved from being able to send out multi-touch communications and to see the behavior attached to it, to now predictive analytics, and AI.

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Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

DealSignal

MAY 31, 2023

When you’re faced with a decision around what content to produce or how to segment your email outreach, return to your ideal buyer profile. You need to have great contact info across outreach channels to become highly effective. Before you dive into creating your own content, take a step back and honestly look at your options.

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Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. GetGist We use GetGist as our chat channel. Kamil Kwiecien Taskeo.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

ViewPoint

SEPTEMBER 5, 2013

Online content in the sales and marketing industries is constantly changing. Via Eloqua. This presents the need for marketers to integrate their channels for a uniformed customer experience. Eighty-nine percent of marketers today say a targeted multi-channel approach is critical and have increased spend over last year.

PointClear 120

PointClear B2B Marketing Eloqua Multi-Channel 120

DealSignal

JANUARY 19, 2021

When you’re faced with a decision around what content to produce or how to segment your email outreach, return to your ideal buyer profile. You need to have great contact info across outreach channels to become highly effective. How to deal with the demand for content. Can they help you find the right content? Collateral?

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

DealSignal

MARCH 29, 2018

Content , at Shooting Guard, using form and repetition to rack up points from long and medium range. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Planning which channels to use and how you will execute your ABM strategy. What about custom events? Direct mail?

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

OutboundView

SEPTEMBER 20, 2018

A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience. Today, your customers require a multi-pronged approach. Interact on channels your buyer is actively using.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

DealSignal

MARCH 30, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Each medium or channel you consider needs a well thought out and documented execution process in order to drive revenue. They also segment their lists and content by the size of the company they’re targeting, since pain points will differ.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. This way, you’ll be able to find a relevant video to launch on each video channel. Here are some of the best places to let your video content live. Contents 1.

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Distribution Paid Content Video Marketing Best Practices 65

LeadSloth

JANUARY 12, 2010

Creation of buyer-centric content. Steve Woods , CTO, Eloqua. Therefore, their lead generation and nurturing programs often focus only on email and web channels. Genius.com’s Barbra Gago ( @barbragago ) recently published a great slideshare to help marketers learn how to create great content. are enabling and 2.)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. Contents 1. Online Video Distribution: The Most Important Channels 1.1 Other Video Channels Worth Thinking About 2. Landing Pages 1.3 Social Video Distribution 2.1

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Vidyard

SEPTEMBER 8, 2014

Go beyond simply knowing Marketo or Eloqua. Each medium, or channel, should be tied into the MAP for attribution purposes as well as for ease of deduping. Score Leads Based on Consumption of Content A while back, I proposed using demographic data as a filter , rather than weighting demographics as part of the scoring process.

Marketing Automation Services 51

Marketing Automation Services Multi-Touch Attribution Marketing Automation Process 51

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Single Grain

AUGUST 21, 2014

Whether or not marketing automation will work for your business depends on a number of different factors, including your sales cycle, the size of your average sale, your strongest advertising channels, your business’s relative tech savvy, your ability to devote the time needed to implementation and more. Infusionsoft.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. What about those in your category 4) the online portals - they have content production expertise.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hinge Marketing

JULY 21, 2022

The marketplace of digital content is more crowded than ever. As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. Regularly produce and update content. Earned media. Paid media.

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Paid Content CMS Development Lead Ranking Work Management 92

Convince & Convert

JULY 15, 2016

Adding an element of interactivity to your content can improve your results by up to 5x. SnapApp makes building interactive content as simple as possible —no running to IT or other departments, no steep learning curve, just a marketer-friendly interface you can dive right into. Look, so many of us are making content.

Top of Funnel 102

Top of Funnel Marketing Automation Services Advertising Funnels Content 102

chiefmartech

AUGUST 14, 2017

While each of them is leading a fantastic organization today, you might also recognize them as the marketing pioneers of the martech industry — previously Brian was the CMO of Eloqua, Jon was the CMO of Marketo, and Mike was the CMO of HubSpot. The “how” without the hype.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech

FEBRUARY 25, 2022

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120