KoMarketing Associates

APRIL 11, 2013

Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. MarketingProfs 2013 B2B Content Marketing Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JANUARY 25, 2013

Highest Quantity and Quality of Lead Content or Offers. Software Advice also asked marketers whether they would describe each content offer as producing a high, medium, or low quantity and quality of leads. Content Offers Ranked by Impact on Lead Acquisition Quantity. More in the B2B Demand Generation Benchmark Report.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits? brennermichael : Great Q.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits? brennermichael : Great Q.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

SnapApp

MARCH 29, 2015

2014 was a great year for content marketing. Marketers began to reap the benefits of offering extraordinary content throughout the buyer’s journey as they created more engaging experiences and saw their pipelines fill up. As a leading Oracle | Eloqua partner, SnapApp was one of the first to create an Audience App.

Eloqua 48

Eloqua Advertising Agencies Interactive Marketing Creativity 48

Vidyard

NOVEMBER 26, 2013

In this post I’ve collected five examples of amazing B2B videos to inspire you to take your own content to the next level. Deloitte Canada Hits the Lab for Predictions Every year Deloitte shares their predictions for various industry sectors and this video is a good example of how they made their content even more engaging.

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Vidyard

MAY 10, 2016

Read on to see how Michael developed an “always on” marketing platform, his opinion on video as a content type , and his tips for marketers trying to justify investments in marketing technology. Michael said it best when he told us that “The days of pushing content on a brand’s own timelines are gone. An “All Day, Every Day” Battle.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Vidyard

AUGUST 7, 2015

If you’re unsure where to start or what to do next, you’re in luck: Recently, David Johnson, Director of Product Marketing of Oracle Eloqua within Oracle Marketing Cloud, and Mike Griebenow, our Revenue Operations Systems Manager here at Vidyard, put on an awesome show for their webinar audience. But how do you score it?

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content. It’s the perfect combination.”

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

APRIL 15, 2015

Modern marketers have realized that video engages audiences like no other medium, and sales teams are increasingly using video to educate and nurture prospects. “Vidyard correctly predicted four years ago that video would be an essential medium for the modern sales and marketing organization,” Lawson said.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 15, 2015

Modern marketers have realized that video engages audiences like no other medium, and sales teams are increasingly using video to educate and nurture prospects. Vidyard correctly predicted four years ago that video would be an essential medium for the modern sales and marketing organization,” Lawson said.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

SnapApp

OCTOBER 22, 2012

With seemingly personal topics like weddings, interior design, fashion, pets, and humor dominating most feeds, it would appear to be a barren wasteland for relevant and informative content - unless you're in the business of weddings, interior design, fashion, pets or humor. In social media, content may be king, but cuteness is worth a king?s

Eloqua 48

Eloqua Paid Search Agency Companies Social Networks 48

Vidyard

NOVEMBER 13, 2014

Or maybe it’s just the opposite: the video is the star of your content show, unbeknownst to you, so you haven’t been giving it the love and attention it deserves (kind of like that gerbil you had in third grade). But in reality, it’s sinking rather quickly.

Video Marketing 50

Video Marketing Eloqua Stats Demand Generation 50

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

Vidyard

OCTOBER 14, 2014

By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line. However, most lack the tools they need to understand the performance of videos beyond basic view counts.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

OCTOBER 14, 2014

By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

OCTOBER 14, 2014

By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

JANUARY 14, 2015

” Vidyard goes beyond basic video hosting solutions by turning video content into an active tool for lead generation, qualification and customer insight. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Vidyard goes beyond basic video hosting solutions by turning video content into an active tool for lead generation, qualification and customer insight. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Customer Experience Matrix

SEPTEMBER 16, 2010

Those of you familiar with the Raab Guide to Demand Generation Systems know it already contains very detailed information on major vendors ( Aprimo , Eloqua , Genius.com , Manticore Technology , Marketbright , Marketo , Neolane and Silverpop ). I do have a minor ulterior motive in posting this list.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Bluetext

FEBRUARY 8, 2021

Most email and marketing automation platforms like Marketo, Hubspot, Mailchimp, Constant Contact, and Eloqua, among others, make it easy to set up the basic lists for a smart email marketing strategy, especially when beginning lead generation and nurture flows. Gated content . Compelling subject lines.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

DealSignal

SEPTEMBER 5, 2023

Covering a wide range of markets, from small-to-medium enterprises to high-tech industry leaders. Helping you make an informed decision for your sales and marketing efforts. Keep reading to discover why selecting DealSignal vs LeadIQ is advantageous for your business needs. Enhancing sales efficiency, effectiveness, and outcomes.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Vidyard

JULY 10, 2013

Video has come a long way since short clips started making their way online, shared only to those with modems fast enough to download such rich content. Online video has evolved into a powerfully engaging medium that plays a key role in marketing, but how effective is video for generating leads? Why not just use a form?

Video Marketing 50

Video Marketing Generation Marketing Qualified Leads Leads 50

NuSpark Consulting

JANUARY 21, 2012

The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Content Marketing. Ardath goes deeper into developing buyer personas and matching content to buyers throughout their own buying cycles. Maximizing Lead Generation: The Complete Guide for B2B Marketers.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

SnapApp

APRIL 4, 2018

Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Changes to content often impact this, so if you look at it on the page level, it's very useful! . Tracking method – Eloqua. . . More specific, so a bit better.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Optinmonster

JUNE 21, 2021

Content Locking : Gate your content so only people who are signed up to your list can view it. Attention Activation : Highlight your inline campaigns by darkening the content around them when the user scrolls the campaign into view. You’ve likely seen content locking used by other popular brands in the past.

Cost 63

Cost Lock-In Pricing Price 63

Martech

DECEMBER 13, 2023

But as marketers focus on intent data and lead scoring to better understand which leads are most likely to convert, old lead generation plays — such as calling everyone who downloads a content asset — are increasingly seen as relics from another era. There are also marketing automation tools geared toward small- and medium-size businesses.

Lead Ranking 119

Lead Ranking Marketing Automation Services Lead Generation Sales Management 119

DealSignal

MARCH 28, 2023

But ABM’s success depends upon careful planning and execution, starting with putting six foundational building blocks in place: Systems, Data, Processes, Content, Analytics, ICP and Alignment. Table of Contents [Open] [Close] 1. Content: Personalized messaging that engages your target audience 5. What about custom events?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

DealSignal

MARCH 29, 2018

Content , at Shooting Guard, using form and repetition to rack up points from long and medium range. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Each medium or channel you consider needs a well thought out and documented execution process in order to drive revenue.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

ClearVoice

MARCH 11, 2019

Most companies already participating in content marketing utilize some level of buyer personas, ranging from a more basic understanding, kept inside the cranium of the marketing team’s leader, to the more polished version that is presented graphically and referred to often by all team members. First, build better buyer personas.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Marketing Automation Services 83

Convince & Convert

MAY 18, 2012

Jay : Yeah, and I don’t know if the takeaway there is that people in social media are disproportionately negative, or just that people in social media are disproportionately chatty, which absolutely stands to reason, that’s what the medium is for. Certainly, they’re not ExactTarget on the email side.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

ClearVoice

JULY 20, 2020

Because marketing typically involves a multitude of different skills — content writing, design, web and technical knowledge, data and analytics, marketing automation, and so on — many freelancers can “pitch” their services to brands. Don’t recommend they start using Oracle’s Marketing Cloud (Eloqua). For medium-sized firms.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

DealSignal

MAY 8, 2018

But ABM success depends upon careful planning and execution, starting with putting six foundational building blocks in place: Systems, Data, Processes, Content, Analytics, Alignment. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. What about custom events? Direct mail? You’re scaling.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

Vidyard

SEPTEMBER 24, 2019

If your organization is like most, you probably need to get video content off your desktop, keep it secure, and make it available to lots of people all at once, in lots of countries all around the world. Contents 1. Relevant integrations: Marketo, Eloqua, HubSpot, Sitecore, SharePoint, and many ad tech partners.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Kapost

MARCH 17, 2017

Centralize Your Content. Before you do anything else, your team needs to find all your content—and I mean all your content. Don’t forget content that lives on vendor websites or your Medium account. Additionally, agencies are often a band-aid solution to a blanket problem of content governance.

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70