Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. In this post, I’m going to outline some tips you can use to engage or reengage your email subscribers. Stop with the Email. What do we do?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Marketing Insider Group

JANUARY 24, 2013

. @ BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. San Francisco, CA · [link]. Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

JANUARY 12, 2011

Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. contention that “You don’t need a PR agency.&# 5 Tips to Revive It by iMedia Connection. Best Social PR Guides and Tips of 2010 (So Far).

PR 100

PR Tools Tips Blogger 100

markempa

NOVEMBER 29, 2016

There’s a woman who is an aspiring social seller, and I got an invite to connect with her on LinkedIn, and it was generic. She’s an aspiring social seller, and she sends me a generic invite to connect on LinkedIn. I reply, and I give her a link to The Art of a LinkedIn Invite. LinkedIn is all business.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Anything Goes Marketing

AUGUST 3, 2009

I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. If you want some basic tips on Twitter, check out Twitter 101 or Hubspot’s How To guide. Most of these tips are dead simple so enjoy and use them well. This tip may be obvious but it’s certainly not done enough.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I think it will reach a tipping point by the end of 2019 and technology alone won’t solve the problem. You can contact me via Twitter or LinkedIn.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Belkins

JANUARY 24, 2021

We’ve prepared a few tips for you to master the art of reading your leads’ minds using progressive strategies and state-of-the-art technologies. As an Eloqua study suggests, such an approach helped ten B2B companies enhance their close rates by 30% and have an 18% increase in revenue. What is lead scoring?

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. 21 Tips & Other Impressions from the Marketo User Summit. How to Answer a Question: 5 Tips for Making the Most of LinkedIn. How to Answer a Question: 5 Tips for Making the Most of LinkedIn. The First (Almost) Clickable Direct Mail.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Directive Agency

FEBRUARY 4, 2022

So, I thought that it might be helpful to put together some content about how to do that. Those four are Hubspot, Marketo, Pardot and Eloqua. Another flavor of Sales Enablement is around content and providing sales access to marketing content that can be sent directly to prospects and customers.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

The Effective Marketer

MARCH 10, 2011

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. Jeff Ogden Find New Customers [link] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Did you go to ITI?

Social Media 100

Social Media Web 2.0 Media Blogger 100

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. Now it’s time to step up your game and make your campaigns as effective as possible. Offer strategies.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

The Effective Marketer

MARCH 9, 2010

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License. United States License. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

KoMarketing Associates

NOVEMBER 26, 2019

I want to start by saying I really like LinkedIn Ads as a tool for most B2B marketers. No other platform can offer its targeting options and LinkedIn has done a great job of positioning itself as a key player for showcasing professional endeavors and achievements. What are LinkedIn Lead Gen Forms? Source: LinkedIn.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Ambal's Amusings

DECEMBER 17, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Metadata

DECEMBER 15, 2020

If you don’t know your cost-per-lead or don’t have a demand model, connect with me on LinkedIn, and I can help get you started. We have high ROI when the offer is delivered using conversation ads on LinkedIn and negative ROI when the offer is delivered using traditional, direct response ads on Facebook and LinkedIn.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Hubspot

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Social Selling Tips. Join LinkedIn groups and other relevant forums. Share content to build your credibility. Share them.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. Here are some of the best places to let your video content live. Contents 1. LinkedIn 2.4 You’ve got a strategy, you’ve made some videos, now what? Facebook 2.3

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. Contents 1. LinkedIn 2.4 Here are some of the best places to let your video content live. You’ve got a strategy, you’ve made some videos, now what? Facebook 2.3

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Paul Gillin

JUNE 9, 2011

There are several large groups of freelancers on LinkedIn, including The Freelance Writers Connection with 5,600 members. Staffers turn out more content per dollar than contractors, and you don’t have the overhead of legal documents, busted deadlines and flaky freelancers who simply disappear in the middle of the night.

BtoB 50

BtoB Burn Rate Blogger Sample 50

OutboundView

SEPTEMBER 20, 2018

Worst case, you have to automate a manual effort of pulling buyer information from LinkedIn or wherever your buyers are. If you’re B2B, LinkedIn Sales Navigator is a must-have for your sellers. I came across your profile on LinkedIn and thought I’d reach out. Share content that your prospect has liked or shared online.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. I disagree.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

AUGUST 21, 2012

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Still think your company is too boring to create compelling content ? Blogs and Written Content.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

Hinge Marketing

JULY 21, 2022

The marketplace of digital content is more crowded than ever. From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC. Regularly produce and update content. Continuously monitor the performance of content.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Zoominfo

AUGUST 7, 2018

BuzzSumo : If you’re looking to conduct research for SEO and content marketing campaigns, let us introduce you to BuzzSumo. This web application leads you to the latest online content, most-shared articles, and key influencers around specific topics and keywords– a neat way to find new content ideas. Event Marketing.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

BuzzSumo If you’re looking to conduct research for SEO and content marketing campaigns, let us introduce you to BuzzSumo. This web application leads you to the latest online content, most-shared articles, and key influencers around specific topics and keywords– a neat way to find new content ideas.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62