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8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. Know What Content Resonates. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings.

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Better Social Selling, an Interview with Jill Rowley

markempa

More isn’t more better, I know it’s not grammatically correct, but more relevant is better. Now as a buyer, you’re receiving tons of generic, not-relevant emails. There’s a woman who is an aspiring social seller, and I got an invite to connect with her on LinkedIn, and it was generic.

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3 Social Sellers That Can Teach You A Thing or Two About Your Strategy

Ledger Bennett

Having an excellent understanding of their target audience (millennial decision makers who want to choose a supplier quickly and by doing minimal research), SAP acted quickly using LinkedIn Sales Navigator. The result? The entire sales team were thereafter quickly trained to use social selling.

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Interview with Brian Hansford

Onalytica B2B

This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels. I also enjoy working on joint content projects such as guides and white papers and moderating roundtable events that share best practices.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. One of my favorites is a content-centric approach. Great question.

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20 B2B Marketing Blogs You Need To Read

Marketing Insider Group

Ardath Albee’s Marketing Interactions @ ardath421 – I see Ardath all over the place because we both share a passion for B2B Marketing and Content Marketing. Velocity Partners is a UK-based firm who opinions on B2B Marketing are always provocative and very relevant for the world of B2B Marketing.

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A Step-by-Step Guide to Audience Development

Content Marketing Institute

Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher. This is a sure sign iQ content is paying off.