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Interview with Moni Oloyede

Onalytica B2B

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. No, leads are pushed down the funnel.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Because it’s real. It’s in the moment.

Eloqua 100
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Top 10 Posts on B2B Lead Gen for 2010

The Point

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. 21 Tips & Other Impressions from the Marketo User Summit. Blog Makeover Nets Sales Leads for Software Company. How to Answer a Question: 5 Tips for Making the Most of LinkedIn. The First (Almost) Clickable Direct Mail.

Lead Gen 100
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How to increase your conversion rate in email marketing

Conversica

The following tips will provide a framework that you can use to evaluate your email marketing approach and revisit best practices. Before you start sending messages at scale, segment the leads in your database to organize them by categories such as lead source, content downloaded, industry, or size of company.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

Maximizing Lead Generation: The Complete Guide for B2B Marketers. The definitive overview of lead generation strategies and tactics. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. A great overview on how to keel leads in the pipeline.

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Email Marketing Strategies for a Successful Go to Market Campaign

Bluetext

Pro tip – stay away from purchasing lists. List buying typically leads to unqualified leads which can end up hurting domain reputation which ultimately hurts your deliverability score. Trust a digital & email marketing agency to help drive your lead generation tactics across your website, resources, or social media. .

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The One-Person B2B Marketing Department Playbook – Chapter 2 – Filling the Gaps

thePoint

Building a strong internal network of advisors, content providers, and advocates (you are going to need those!) Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. Content providers – I’m going to save this one for a later discussion on content. Content Creation.