Remove Content Remove Eloqua Remove Lead Nurturing Remove Open Rate Remove Relevance
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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

It includes things like Open Rate, Click-Through Rate, Unsubscribe Rate, Response Rate, and Bounce Rate. . Dynamic Content: Landing pages and selected interactions can trigger different results to appear within content placeholders. Lead Management Features.

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Intermediate Techniques to Build a Better Email Marketing Campaign

Hinge Marketing

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. What action do you want leads to take when they read your emails? Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. Email open rates.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The data has to flow back and forth and not dirty up the pipeline with raw leads. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

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Email Marketing vs Marketing Automation Software

TrustRadius Marketing

Email marketing tools enable companies to send thousands of emails every day, while also making the emails feel relevant for individual customers. Landing pages and forms Email management Triggered emails Dynamic web content Website visitor tracking Mobile Optimization SEO/PPC integration. Lead Management. Social Marketing.

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Cetera Creates Award-Winning Nurture Program with a Combo of Marketing Tech

Vidyard

Some months it’s relatively easy to meet or even surpass your goals, but in other months you’re running on stale content, or you’re looking to revive leads that have gone cold. This type of stagnant lead environment is the reason every marketing team needs an outstanding lead nurturing program.