Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. The Google advantage is speed and relevance. The Intent Data You Already Use. But interests change.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

TrustRadius Marketing

NOVEMBER 14, 2019

Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Landing Pages: Unique Page visits, customized experiences are vital to success. Dynamic Content: Landing pages and selected interactions can trigger different results to appear within content placeholders.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. All the research says that 70% of marketers are creating more content this year than ever before.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

ClearVoice

OCTOBER 28, 2019

What are some new and engaging ways to boost your content marketing efforts that skyrocket conversion rates? Why consider options other than the standard landing page? I’ve also been using “gated content” as a lead generation tool, and sadly, often only see a 3 percent or 4 percent conversion rate. percent or higher.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

KoMarketing Associates

JUNE 26, 2014

Yes, this type of page optimization mattered back then. Thurow expressed the fact that SEO’s still needed to “build sites that can please humans and search engines combined” Sullivan’s “Back to Basics” presentation highlighted page content as it’s first bullet point in search ranking importance.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

SnapApp

OCTOBER 6, 2015

Over the next few weeks, we’ll roll out the stories behind these awards and give you the step-by-step process for how these customers built award-winning interactive content marketing programs. Prophix uses SnapApp and Eloqua to provide interactive content in drip campaigns. Best Content Engagement. Winner: Blackbaud.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89