Litmus

OCTOBER 29, 2020

Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. So we’ve got Responsys and then we also have Eloqua. And Eloqua tends to be more on that B2B side. We have two platforms. Jason Rodriguez: Yeah.

Creativity 57

Creativity Work Management Paid Search Agency Marketing Management 57

Hubspot

OCTOBER 29, 2019

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. Share content to build your credibility. What does this look like in practice at a company? Share them.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Heinz Marketing

MARCH 25, 2019

I think there was a lot of frothiness about social selling to begin with, a lot of hashtag social this, social that. I’ve learned this lesson, actually, through Jill Rowley , so Jill Rowley, the tenth employee at Eloqua in the year 2000. Talk a little bit more about where that has come from. He is the CEO of Sales For Life.

Top of Funnel 68

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 68

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. Here are some of the best places to let your video content live. Contents 1. This effect allows visitors to focus in on the video content by minimizing distractions.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. Contents 1. Here are some of the best places to let your video content live. This effect allows visitors to focus in on the video content by minimizing distractions.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Metadata

APRIL 22, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 You have analysts on the marketing team, you have campaign people, content people, marketing operations.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 You have analysts on the marketing team, you have campaign people, content people, marketing operations.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 You have analysts on the marketing team, you have campaign people, content people, marketing operations.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Hinge Marketing

JULY 21, 2022

The marketplace of digital content is more crowded than ever. From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC. Regularly produce and update content. Continuously monitor the performance of content.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Hubspot

AUGUST 21, 2012

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Still think your company is too boring to create compelling content ? Blogs and Written Content.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. Joe Chernov: At Eloqua, we prep walked Megan Eisenberg, a very prominent CMO now, to every single event. Megan Eisenberg had Eloqua handlers with her at all times.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62