Remove government
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The 10 most fascinating people in B2B marketing in 2017

Biznology

His new book The Content Formula explains how you can do the same: how to find the budget, sell the concept, and measure the results. She’s now COO of Kyndi , a startup AI platform focused on government, healthcare, and financial services. This seems so obvious, but how many content marketers are actually thinking this way?

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The Secret Ingredients to the Perfect Demand Marketing Technologist (And Why The Role is So Crucial for Your Business)

ANNUITAS

For example, is your team structured in such a way that one person owns the MAP, MarTech stack, and governance for the entire team? If that’s the case then are you hiring for that role – or are you hiring for a power user that will execute according to the established governance? How to Assess a Candidate’s Background.

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Annual Content Marketing Retreat 2012

Ambal's Amusings

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?

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Marketing Automation Interview Questions (Use-case based)

Capstone Insights

Touch governance : At a recent conference, I met a marketer who told me that his company was sending too much email, essentially spamming people. Touch governance: Identify shared traits between contacts receiving an overabundance of email. Final content: Secure final content for all emails, landing pages, etc.

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Alex Lin of Cipher Cloud: Past, Present and Future of Marketing

SWZD

CipherCloud’s security platform integrates data protection, content control, monitoring, cloud discovery and risk analysis. Its customers are in over 25 countries and include large financial services, insurance, healthcare, and telecommunication companies as well as government clients. Background and Career.

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Better Social Selling, an Interview with Jill Rowley

markempa

Because she’s in the “more,” she’s in the “just do more, connect with more people, send more tweets, share more content,” and not thinking about more relevant. If I didn’t authentically care about women in tech, I would never have shared that piece of content. Empathy is necessary.

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Decentralizing IT Without Losing Governance Over the Tech Stack

LeanData

For any growing business, this intra-organizational dance raises an all-important question for IT teams: How do we decentralize our responsibilities without losing governance over the business’ tech stack? . The post Decentralizing IT Without Losing Governance Over the Tech Stack appeared first on LeanData.