Convince & Convert

DECEMBER 5, 2011

This ability to customize email and send different versions to different subscribers is often called “dynamic content” and has been available for quite some time, although mostly within enterprise class email software like ExactTarget. Marketing Automation for Small Business.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Enterprise Management Automation 117

Bound360

AUGUST 9, 2017

Some of the first segments that most marketers define in the Get Smart Content platform are based on. That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook. – account-based marketing lists containing key accounts and contacts.

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. So how do you become an effective content marketer?

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Bluetext

FEBRUARY 8, 2021

Most email and marketing automation platforms like Marketo, Hubspot, Mailchimp, Constant Contact, and Eloqua, among others, make it easy to set up the basic lists for a smart email marketing strategy, especially when beginning lead generation and nurture flows. Gated content . Compelling subject lines.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

DivvyHQ

AUGUST 7, 2018

Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. Building an owned audience with your own content properties is hands down the smartest and best long-term strategy, period. What is an owned audience?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. And the largest media sites report that the access frequency and utilization rates of traditional white paper are precipitously DOWN year over year.

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Customer Experience Matrix

JANUARY 3, 2013

Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems. It is used for segmentations such as RFM (recency, frequency, monetary value) cells, age/gender/cluster cells, branch or dealer assignments, and product splits.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Marketing Insider Group

SEPTEMBER 22, 2011

The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? And it is being answered by thought leaders like Ardath Albee , Ann Handley and CC Chapman , by the emergence of experts like the folks at The Content Marketing Institute , and in blogs like Junta42 by Joe Pulizzi.

Eloqua 100

Eloqua Marketing & Strategy Blogger Ad Frequency 100

Digital B2B Marketing

NOVEMBER 7, 2013

Accounts are listed from lowest to highest favorite frequency along with their Twitter bio. Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. My colleague Tom Bacon also contributed a number of examples. contenthackers.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. This way, you can reach out to them in a frequency that does not border on annoying.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Heinz Marketing

MARCH 25, 2019

I’ve learned this lesson, actually, through Jill Rowley , so Jill Rowley, the tenth employee at Eloqua in the year 2000. She’s a partner in our firm and a mentor, and she talked about the first five years that she was a sales professional at Eloqua, it was like beating her head against a desk.

Top of Funnel 63

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 63

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. This can be a bit noisy.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Hinge Marketing

JULY 21, 2022

The marketplace of digital content is more crowded than ever. From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC. Regularly produce and update content. Continuously monitor the performance of content.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62