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How to plan the digital engagement of your content marketing strategy

Tomorrow People

Having well designed content isn’t good enough. You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. But just as design isn’t art and content isn’t literature, digital isn’t mass advertising. Share your content marketing findings early. And growing.

Planning 232
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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Mismatched Content Type Priorities. They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. the qualitative feedback).”

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And Our Forecast of B2B Marketing Automation Revenue for 2013 is.

Customer Experience Matrix

But by far the most quoted piece of content is our estimate of industry size, which we put at $525 million for 2012. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. I’ll get to the 2013 estimate in a bit. First, I thought I’d explain where the figures come from.

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Top 10 marketing automation tools every marketer must have

ClickZ

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Content Marketing. Oracle Eloqua.

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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

(Incidentally, Fliptop reports it has generally found that "fit" data, such as company size and industry, is more powerful than behavioral data such as email clicks and content downloads.) There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others.

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Alex Lin of Cipher Cloud: Past, Present and Future of Marketing

SWZD

CipherCloud’s security platform integrates data protection, content control, monitoring, cloud discovery and risk analysis. He said looking forward 10 years, marketing automation (by automation he means more than the Oracle Eloqua or Hubspot solutions of today) could potentially replace marketers as we know them.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Similarly, it’s no surprise to see the biggest obstacles are budget, employee skills, data quality and content. But take a closer look.