eMarketing Strategist

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Engagement and Eloqua Experience

Avitage

For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. often hear clients talk about engagement as: touches, email opens, click-thrus, event visits, content views or even downloads.

Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

It's All About Revenue

by Eloqua | Tweet this Is your organization customer obsessed? But it’s not just about launching campaigns. “To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To create a true end to end process for enabling amazing marketing, we need accountability — not just with analytics, but also with planning.”. Eloqua AppCloud.

Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

It's All About Revenue

by Eloqua | Tweet this The Software & Information Industry Association ( SIIA ), the principal trade association for the software and digital content industries, announced  Oracle Eloqua’s Marketing Automation and Revenue Performance Management Platform  the winner of the 2013 CODiE Award for “Best Marketing Automation Solution” category.

Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Let me count the ways: 1. What does “Dominate Your Communications” mean?

Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

It's All About Revenue

by Joe Chernov | Tweet this These are the questions we asked ourselves as we imagined and developed “ What is Revenue Performance Management? ”, the latest video from Eloqua and  JESS3. Or, as JESS3 co-founder Leslie Bradshaw, said, “Just when you think you’ve seen it all from Eloqua and JESS3, we go and do something so spectacular that it begs the question: is this art or marketing?

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Infer

Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform. After proven success with early customers, Infer is rolling out its updated behavior scoring solution for any company that uses the Oracle Eloqua marketing automation system.

Memories From Eloqua Experience 2013 (Slideshow)

It's All About Revenue

by Eloqua | Tweet this More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. We shared three days of memorable content, information exchange, and networking. Memories From Eloqua Experience 2013- San Francisco from Eloqua. The event was special thanks to you, our community.

Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013

It's All About Revenue

by Eloqua | Tweet this If you’re traveling San Francisco for Eloqua Experience this week, it’s likely not for your first go around. So, to give you a special insider’s guide to the city, we’ve compiled a list of recommendations from the Eloqua team’s San Francisco natives. My Must-Attend Sessions at Eloqua Experience 2013 by Brian Hansford / Heinz Marketing.

From the Diary of an Eloquan: How Eloqua University Reminds Me of High School

It's All About Revenue

It has been ten months since Vidyard launched an integration with Eloqua and ten months since I met my first modern marketer. As the summer comes to an end, I can’t help but reflect upon the experience of joining Eloqua and how it was not unlike my first year of high school… I walked up to the new community with swagger: new jeans. wanted to make the right impression on day one.

4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners

It's All About Revenue

by Eloqua | Tweet this Centralization is a good thing! The Eloqua AppCloud is now integrated into our Topliners community, to help you discover new apps, share, comment on, and follow your favorite apps. little backstory into its humble beginnings: The Eloqua AppCloud launched back in June 2010, with about two-dozen apps. Fast-forward Score! Ask a question. Tell Tell a story.

5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)

It's All About Revenue

by Kristin Farwell | Tweet this Editor’s Note: Kristin is the Principal Education Specialist with Eloqua University. Passionate about marketing, education and customer success, Kristin has been with the Eloqua Education Services team since 2011. Heading to Eloqua Experience for the first time and wondering what all the fuss is about? Take Notes… but. It’s true! No really.

Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing

It's All About Revenue

by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel. Oracle Eloqua president Alex Shootman delivered this morning’s opening keynote, highlighting the strategic thinking of marketing yesterday versus marketing tomorrow, and the changes marketers must manage.

Eloqua’s Grande Guide to the Social CMO

It's All About Revenue

Social Media #SMW #SMW11 Bazaarvoice BzzAgent CMO Content Marketing Dave Balter Eloqua Flowtown Ford Grande Guide Grande Guide to the Social CMO Jeffrey Hayzlett SCVNGR SlideShare Social Media Playbook social media week The CMO Club The Mirror Testby Joe Chernov | Tweet this. Business participation was extremely high in company blogs, brand communities and Facebook. Share email.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. Creating great content will surely be an important part of the mix at HubSpot Inbound 2012 conference in Boston next week.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. Creating great content will surely be an important part of the mix at HubSpot Inbound 2012 conference in Boston next week.

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process.  By engaging early, sales still indirectly shapes the buyer’s demand and at the same time gains visibility into the buyer’s activity. Very simply, I tell buyers they need people, process, data, content and technology — in that order.  In addition to metrics, another area where B2B marketers can improve is to better engage with the customer with content relevant to where they are in the funnel. 

Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation

Customer Experience Matrix

Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users. The chart shows Neolane and Aprimo (owned by Teradata) as the clear leaders, with Eloqua also very strong. This is 5% of industry installations and 25% of industry revenue.

Exclusive Interview Eloqua's Director Of Content @jchernov.

B2Bbloggers

Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. We cover marketing automation, the recent consolidation in the industry, and of course, b2b social media, content marketing and ROI. At Eloqua the entire company is responsible for social media.  How is that impacting Eloqua?

Content Marketing in a Blink: The Content Grid v2 [Infographic]

It's All About Revenue

by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid.  Because thanks to books like Content Rules by Ann Handley and CC Chapman , resources like The Content Marketing Institute , and blogs like Junta42 by Joe Pulizzi , content marketing is no longer a coltish teenager.

Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing

It's All About Revenue

by Joe Chernov | Tweet this Content marketing is the tendon that connects social media muscle to the lead generation bone. Without healthy diet of fresh content, a company’s entire marketing program will never perform at its best. Pulizzi, who founded The Content Marketing Institute , was my lead collaborator. Grande Guide to B2B Content Marketing.

How Do You Produce More Interesting Content? [CHART]

It's All About Revenue

by David Johnson | Tweet this While the need to create more content is viable for modern marketers, the demand for accessible, valuable content is a real pain point. The real question you should be asking yourself is: How do I create content that is going to be interesting to my intended audience? How does your content marketing stack up? 

5 London Attractions to Enjoy During Eloqua Experience Europe

It's All About Revenue

by Amanda Batista | Tweet this As we gear up for Eloqua Experience Europe , 25-26 June, at the Millennium Gloucester Hotel London Kensington , we wanted to share some Extra Experience scoop with the marketing community. Click here to learn more about Eloqua Experience Europe, and to register ! An added bonus: admission is free! 2.

The State of Content Marketing 2014 [Infographic]

It's All About Revenue

by Eloqua | Tweet this Last week we launched the Oracle Eloqua Community report:  The State of Content Marketing 2014. Today we launch The State of Content Marketing 2014 infographic, which illustrates the report’s interesting pearls of wisdom for marketers. The full Content Marketing Benchmark report can be downloaded here. Enjoy! Looking for more?

Eloqua 125

7 Steps to Find Your Content Marketing Sweet Spot

Digital B2B Marketing

You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects. Now, you are ready to use content marketing to raise the profile of your company overall. Where do the line up exactly?

Spot 112

What Was Your Favorite Part of Eloqua Experience?

It's All About Revenue

by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? First off, we asked attendees outside the Eloqua Experience kick-off party after day one what they enjoyed most. And we have plenty of great content for you to digest. Take a look at this deck from Eloqua’s CEO Joe Payne’s keynote address at Eloqua Experience 2011.

Content Creation Fundamentals

ANNUITAS

Why do people struggle creating content, even short blog posts? How much content do we create? According to the State of Content Marketing Report 2014  Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. In fact, 62% of content marketers produce at least one asset every two weeks, and 29% create multiple pieces per week.

The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?

It's All About Revenue

by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014.

10 Years in the Making: Eloqua’s Grande Guide to Wikipedia

It's All About Revenue

But what happens when it’s your job to create content for people just like you ?  In that case, isn’t writing what you know likely to be redundant?  Perhaps in those cases it’s best to identify what you don’t know, and let that need steer your content creation. Enter: The Eloqua Grande Guide to Wikipedia. Eloqua Grande Guide to Wikipedia. View more documents from Eloqua.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • QR codes marry social media with traditional direct marketing. It’s not enough just to produce great content, it has to be made “findable.&#. Try to deliver exclusive content.

‘Snackable’ Formats Driving Content Marketing

It's All About Revenue

by Eloqua | Tweet this What makes being a Modern Marketer so special? When Oracle Eloqua and LookBookHQ, teamed up to produce our report on the State of Content Marketing 2014 for the Eloqua community, one of our most promising observations is that Modern Marketers are making their content more ‘snackable’, visual and engaging, which is fantastic news for B2B prospects!

Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee

It's All About Revenue

Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. Albee will present during the event, and highlight how content marketing tips for marketers and help you learn how to: Elevate your brand in the minds of buyers. Stories are difficult to copy.

Infographic: A History of Disruptions in B2B Marketing

It's All About Revenue

It heralds a refined approach to content marketing. Because the product, called Eloqua Engage for iPad , is the convergence of four of the disruptions expertly visualized by JESS3 in this infographic. Eloqua Engage for iPad enables sales to easily customize and fire off emails to leads from their iPad using templates pre-built by marketing. After all, it’s a tall order.

Content Marketing Magic – Inspiration, Strategy and Customer Obsession

ANNUITAS

I think this is a challenge for many organizations who are subscribed to old school batch and blast principles of marketing, but understand the value in editorial content. Blog Amanda Batista content marketing content mission customer obsession Oracle Eloqua tentents of modern marketing

How to: Mapping Content to the Buyer’s Journey

It's All About Revenue

It’s called “ From Content to Customer ” and it focuses on the nexus of B2B content marketing and demand generation. Simply put, most sessions tend to focus on either trendy content marketing/social media themes or lead generation methodologies. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua.