eMarketing Strategist

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Engagement and Eloqua Experience

Avitage

For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. I often hear clients talk about engagement as: touches, email opens, click-thrus, event visits, content views or even downloads.

Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

It's All About Revenue

by Eloqua | Tweet this Is your organization customer obsessed? To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To Check out our key platform enhancements to help you become customer obsessed in this one-minute video with John Stetic: Oracle Eloqua AdFocus. Oracle Eloqua Profiler. Eloqua AppCloud.

Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. And is content marketing really news-worthy? Let me count the ways: 1.

Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

It's All About Revenue

by Eloqua | Tweet this The Software & Information Industry Association ( SIIA ), the principal trade association for the software and digital content industries, announced Oracle Eloqua’s Marketing Automation and Revenue Performance Management Platform the winner of the 2013 CODiE Award for “Best Marketing Automation Solution” category.

How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers

Vidyard

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Companies like Lenovo, MongoDB, LinkedIn, GroupOn, Adaptive Insights and Cengage Learning are using video content to build more meaningful customer relationships, and video analytics to better understand their audiences.

Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013

It's All About Revenue

by Eloqua | Tweet this If you’re traveling San Francisco for Eloqua Experience this week, it’s likely not for your first go around. So, to give you a special insider’s guide to the city, we’ve compiled a list of recommendations from the Eloqua team’s San Francisco natives. My Must-Attend Sessions at Eloqua Experience 2013 by Brian Hansford / Heinz Marketing.

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Infer

a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform. After proven success with early customers, Infer is rolling out its updated behavior scoring solution for any company that uses the Oracle Eloqua marketing automation system. Infer Inc. ,

From the Diary of an Eloquan: How Eloqua University Reminds Me of High School

It's All About Revenue

It has been ten months since Vidyard launched an integration with Eloqua and ten months since I met my first modern marketer. As the summer comes to an end, I can’t help but reflect upon the experience of joining Eloqua and how it was not unlike my first year of high school… I walked up to the new community with swagger: new jeans. As a partner, my classes were different.

5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)

It's All About Revenue

by Kristin Farwell | Tweet this Editor’s Note: Kristin is the Principal Education Specialist with Eloqua University. Passionate about marketing, education and customer success, Kristin has been with the Eloqua Education Services team since 2011. Heading to Eloqua Experience for the first time and wondering what all the fuss is about? Have no fear. It’s a win-win, really. Share.

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process. or maybe, “Why Eloqua?” or have they even gotten to the point of “Why?” By engaging early in the conversation, the sales person has a better understanding of how educated the buyer is and can then map relevant activities and content. Very simply, I tell buyers they need people, process, data, content and technology — in that order. My job is to get someone to buy.

Eloqua’s Grande Guide to the Social CMO

It's All About Revenue

It combines updated content from our award winning social media playbook ; compelling case studies from Ford and SCVNGR ; actionable infographics from JESS3 , Eloqua and Flowtown ; expert commentary from BzzAgent CEO Dave Balter and The Mirror Test author (and celebrity CMO) Jeffrey Hayzlett ; and a whopper of a resources section. by Joe Chernov | Tweet this. This is a great start.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. Creating great content will surely be an important part of the mix at HubSpot Inbound 2012 conference in Boston next week.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. Creating great content will surely be an important part of the mix at HubSpot Inbound 2012 conference in Boston next week.

4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners

It's All About Revenue

by Eloqua | Tweet this Centralization is a good thing! The Eloqua AppCloud is now integrated into our Topliners community, to help you discover new apps, share, comment on, and follow your favorite apps. A little backstory into its humble beginnings: The Eloqua AppCloud launched back in June 2010, with about two-dozen apps. Score! It’s all about what you do with what you know!

Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation

Customer Experience Matrix

Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users. The chart shows Neolane and Aprimo (owned by Teradata) as the clear leaders, with Eloqua also very strong. This is 5% of industry installations and 25% of industry revenue.

Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing

It's All About Revenue

by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel. Oracle Eloqua president Alex Shootman delivered this morning’s opening keynote, highlighting the strategic thinking of marketing yesterday versus marketing tomorrow, and the changes marketers must manage.

Content Marketing in a Blink: The Content Grid v2 [Infographic]

It's All About Revenue

by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid. Because thanks to books like Content Rules by Ann Handley and CC Chapman , resources like The Content Marketing Institute , and blogs like Junta42 by Joe Pulizzi , content marketing is no longer a coltish teenager.

Memories From Eloqua Experience 2013 (Slideshow)

It's All About Revenue

by Eloqua | Tweet this More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. We shared three days of memorable content, information exchange, and networking. Memories From Eloqua Experience 2013- San Francisco from Eloqua. The event was special thanks to you, our community.

Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing

It's All About Revenue

by Joe Chernov | Tweet this Content marketing is the tendon that connects social media muscle to the lead generation bone. Without healthy diet of fresh content, a company’s entire marketing program will never perform at its best. Pulizzi, who founded The Content Marketing Institute , was my lead collaborator. Grande Guide to B2B Content Marketing.

Exclusive Interview Eloqua's Director Of Content @jchernov.

B2Bbloggers

Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. We cover marketing automation, the recent consolidation in the industry, and of course, b2b social media, content marketing and ROI. At Eloqua the entire company is responsible for social media. How is that impacting Eloqua?

How Do You Produce More Interesting Content? [CHART]

It's All About Revenue

by David Johnson | Tweet this While the need to create more content is viable for modern marketers, the demand for accessible, valuable content is a real pain point. The real question you should be asking yourself is: How do I create content that is going to be interesting to my intended audience? How does your content marketing stack up? also can be very effective.

The State of Content Marketing 2014 [Infographic]

It's All About Revenue

by Eloqua | Tweet this Last week we launched the Oracle Eloqua Community report: The State of Content Marketing 2014. Today we launch The State of Content Marketing 2014 infographic, which illustrates the report’s interesting pearls of wisdom for marketers. The full Content Marketing Benchmark report can be downloaded here. Enjoy! Looking for more?

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7 Steps to Find Your Content Marketing Sweet Spot

Digital B2B Marketing

You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects. Now, you are ready to use content marketing to raise the profile of your company overall. Where do the line up exactly?

Spot 109

The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?

It's All About Revenue

by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014.

Infographic: A History of Disruptions in B2B Marketing

It's All About Revenue

It heralds a refined approach to content marketing. Because the product, called Eloqua Engage for iPad , is the convergence of four of the disruptions expertly visualized by JESS3 in this infographic. Eloqua Engage for iPad enables sales to easily customize and fire off emails to leads from their iPad using templates pre-built by marketing. After all, it’s a tall order.

Eloqua 135

5 London Attractions to Enjoy During Eloqua Experience Europe

It's All About Revenue

by Amanda Batista | Tweet this As we gear up for Eloqua Experience Europe , 25-26 June, at the Millennium Gloucester Hotel London Kensington , we wanted to share some Extra Experience scoop with the marketing community. Click here to learn more about Eloqua Experience Europe, and to register ! An added bonus: admission is free!

‘Snackable’ Formats Driving Content Marketing

It's All About Revenue

by Eloqua | Tweet this What makes being a Modern Marketer so special? When Oracle Eloqua and LookBookHQ, teamed up to produce our report on the State of Content Marketing 2014 for the Eloqua community, one of our most promising observations is that Modern Marketers are making their content more ‘snackable’, visual and engaging, which is fantastic news for B2B prospects!

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • It’s not enough just to produce great content, it has to be made “findable.&#. Try to deliver exclusive content. Research, through social media, has to fill in much of this gap.

What Was Your Favorite Part of Eloqua Experience?

It's All About Revenue

by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? First off, we asked attendees outside the Eloqua Experience kick-off party after day one what they enjoyed most. And we have plenty of great content for you to digest. Take a look at this deck from Eloqua’s CEO Joe Payne’s keynote address at Eloqua Experience 2011.

Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee

It's All About Revenue

Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. Albee will present during the event, and highlight how content marketing tips for marketers and help you learn how to: Elevate your brand in the minds of buyers. Stories are difficult to copy.

B2B 115

Yesterday's News: Marketo Plans IPO, Eloqua Eyes B2C

Customer Experience Matrix

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. Previous marketing automation leaders including Eloqua, Unica, and Aprimo all ended up as part of larger organizations.

How to: Mapping Content to the Buyer’s Journey

It's All About Revenue

It’s called “ From Content to Customer ” and it focuses on the nexus of B2B content marketing and demand generation. Simply put, most sessions tend to focus on either trendy content marketing/social media themes or lead generation methodologies. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua.

Content Marketing Magic – Inspiration, Strategy and Customer Obsession

ANNUITAS

I think this is a challenge for many organizations who are subscribed to old school batch and blast principles of marketing, but understand the value in editorial content. Blog Amanda Batista content marketing content mission customer obsession Oracle Eloqua tentents of modern marketing

10 Years in the Making: Eloqua’s Grande Guide to Wikipedia

It's All About Revenue

But what happens when it’s your job to create content for people just like you ? Perhaps in those cases it’s best to identify what you don’t know, and let that need steer your content creation. Enter: The Eloqua Grande Guide to Wikipedia. Eloqua Grande Guide to Wikipedia. View more documents from Eloqua. by Joe Chernov | Tweet this. It’s also a community. Reddit.

Content Creation Fundamentals

ANNUITAS

Why do people struggle creating content, even short blog posts? How much content do we create? According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. In fact, 62% of content marketers produce at least one asset every two weeks, and 29% create multiple pieces per week.

Introducing the Oracle Marketing Cloud

It's All About Revenue

The only way to do that is modern marketing—an always-on, multichannel, content-driven approach to marketing that is optimized for the digital, mobile, and social activities of customers and prospects. Only 21% of customers say they receive a personalized experience across channels, and 70% of delivered marketing content goes unused. CMOs face a dilemma. That’s right, nada. Columbia.

Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua

Fearless Competitor

We interviewed a great marketing expert, Brian Kardon , Chief Marketing Officer of Eloqua. Blogs and content sharing are critical elements like websites and the Eloqua blog – It’s All about the Revenue is very popular. I am surprised that so many marketers continue to pay so little attention to inbound/content marketing. Content is more important than ever.