Content and Eloqua - B2B Marketing Zone

Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

DECEMBER 15, 2011

For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing. His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Honestly, I’m not surprised to hear it has.

Brand Identity

Brand Identity Branding Eloqua Custom Publishing

Content Marketers: Think “Editorial”

B2B Memes

NOVEMBER 12, 2010

One of the most exciting areas today in the realm of what we used to call publishing is content marketing. Not that I object to content. That is, all editorial is content, but not all content is editorial. But as a word, content has its downside. Where there’s content, there must be. That’s a pity.

Content Marketing

Content Marketing Ethics Eloqua Content

B2B Marketing Zone

B2B Memes

Jesse Noyes: Brand Journalist or Brand Reporter?

Content Marketers: Think “Editorial”

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