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Explaining Elastic Supply and Demand

Liveintent

So, when my wife opens the newsletter, she will see the standard 2 ad units, while I will see 4 (or 6, or 8, or however many more exist in the template) – all of which are seamlessly integrated into the email newsletter so as not to detract from the content. The post Explaining Elastic Supply and Demand appeared first on LiveIntent Blog.

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How to Measure Your Content’s Effectiveness

ANNUITAS

Content is king” is a phrase that’s dominated the marketing world for years now, and for good reason. Content works. But it’s also a lot of work , and if you’re producing content without any sense of how well it is or isn’t performing relative to your demand marketing, then you’re potentially wasting a lot of time, energy, and money.

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(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity. Engagement Channel Elasticity is the percentage likelihood that a Person has touched a channel and has become a Closed Won piece of business. Content Syndication [0%]. Website [4.03%]. Nurture [2.65%]. Website [4.03%]. Nurture [2.65%].

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E-Commerce Content Marketing Strategies That Don't Involve Discounts

SmartBug Media

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. Through strategic content marketing, what other incentives can brands provide for new and prospective customers? Content Marketing Strategies That Avoid Discounting. Plateau demand.

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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

The content you serve in each channel should change accordingly. Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. A good example of an acquisition channel is social media.

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Unveiling the New Biznology

Biznology

Haydn joined JEM’ s leadership team as executive editor of Biznology earlier this Spring, overhauling Biznology’s editorial direction and standards, content selection and original reporting across the Biznology brand. He was also set to lead the development and management of our new thought leadership and research practice and Content Studio.

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A Structured Approach to Demand Generation Analytics

ANNUITAS

How can we better tie buying and content/channel interactions to opportunities and closed revenue in a closed-loop fashion — to fuel our demand process optimization ? Really we want to know the critical path of content offer and engagement channel dialogue that led to someone becoming a qualified lead, opportunity and/or closed revenue?