WebMarketCentral

FEBRUARY 1, 2008

Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. WebMarketCentral (WMC): What did you do before Marketing Interactions? Ardath Albee (AA): Before founding Marketing Interactions, I was the president of Einsof , Inc.,

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WebMarketCentral

OCTOBER 1, 2007

Brian Carroll, head of B2B lead generation firm InTouch and author of the B2B Lead Generation blog : generating more leads is a nearly worthless task if you aren't properly nurturing the leads you already have, the key to which is providing them with content that is "relevant, educational or thought-leading."

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Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

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Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. What about those in your category 4) the online portals - they have content production expertise.

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