Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Find content creators on freelance platforms like Upwork and Fiverr.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Content Marketing Institute

SEPTEMBER 26, 2022

Year-long content planning isn’t a smart move. Find out how Agile marketing can make all the difference in content marketing efficiency and effectiveness. Multitasking isn’t the way to get ahead. Continue reading →

Planning 118

Planning Efficiency Content Marketing Content 118

ClearVoice

JANUARY 29, 2024

Team silos can hurt the efficiency of your content operation, BIG TIME. Continue reading to discover the importance of cross-functional collaboration in content operations, strategies to ensure effective team communication and collaboration across departments, and proven tips to bolster your content operation.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

Martech

JANUARY 12, 2024

It’s a challenge beyond being more efficient with limited resources. Traditionally, aiming for something like a 20% improvement in activity or efficiency in marketing, especially during budget constraints, has been normal. The latter comes from prioritizing initiatives based on their potential impact, not just operational efficiency.

Efficiency 127

Efficiency Ideal Customer Profiles B2B Marketing Planning 127

Acrolinx

NOVEMBER 29, 2022

With demand for high-quality content skyrocketing over the last few years, content creators are under more pressure to deliver the goods. More than 90 percent of B2B marketers … Continue reading "Efficient Content Production: What is Inefficiency Costing You? ". appeared first on Acrolinx.

Efficiency 98

Efficiency Cost Product Content 98

Marketing Insider Group

JULY 6, 2017

As we advance further into the into the age of constant connectedness, producing branded content is no longer a just nice touch. A recent study by PQ Media noted that content marketing is forecasted to be a $300 billion industry by 2019. In order … Continue reading "5 Ways to Increase Efficiency in Content Production".

Efficiency 236

Efficiency Product Forecasting Content 236

Martech

MARCH 13, 2024

What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. We have devised tools to gauge our progress.

Marketing AI 109

Marketing AI Efficiency Creativity Copywriting 109

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 276

Marketing AI Distribution Content Marketing Content 276

Content Marketing Institute

MAY 20, 2020

Processes often take a back seat to content marketing talk of quality, conversions, and brand alignment. Continue reading → The post How to Boost Your Content Marketing Team’s Efficiency appeared first on Content Marketing Institute. It’s time to change that.

Efficiency 143

Efficiency Content Marketing Content Paid Search Agency 143

Martech

MARCH 11, 2024

Over-optimizing for pipeline efficiency: The implications The exponential growth of martech tools has led to an overemphasis on pipeline efficiency, driven by the promise of better tracking and attribution. We must adapt and create ads that drive the value in-feed — or promote existing organic content. Stop stalking people.

Efficiency 81

Efficiency Marketing Automation Services Lead Ranking Brand Identity 81

DivvyHQ

OCTOBER 18, 2023

Does your organization tend to plan marketing and content initiatives in silos? We're certainly aware that having "too many cooks in the kitchen" can be problematic, but the benefits of a more collaborative content planning approach are too numerous to ignore. That's what we're talking about (and MORE!)

Planning 82

Planning Efficiency Content Organization 82

Marketri

JANUARY 29, 2024

And it’s not just impacting marketing execution; more companies are serving up all AI-created content, too. And when it comes to sifting through mountains of research to inform content, machine beats human, hands-down. But content that’s fully AI-generated won’t do the trick. Buckle up for the ride!

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.

Marketing AI 252

Marketing AI Ethics Content User-Generated Content 252

Content Marketing Institute

JANUARY 26, 2023

Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started. Continue reading →

Efficiency 130

Efficiency Marketing & Strategy Marketing Strategy Content Marketing 130

Salesforce Marketing Cloud

OCTOBER 19, 2023

Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. When you automate processes in your contact center, your agents can work more efficiently and provide better support for customers with more complex issues.

Efficiency 104

Efficiency Contacts Automation Work Management 104

Marketing Insider Group

DECEMBER 4, 2023

This study isn’t just a face-off between human and machine; it’s a deep dive into how the landscape of content creation is evolving , pushing the boundaries of technology and human ingenuity. Quick Takeaways AI content lacks the nuances and depth of human-written content, but the hybrid model shows promise.

Marketing AI 264

Marketing AI Lead Ranking Research Guidelines 264

SalesIntel

APRIL 6, 2023

Sales efficiency is a crucial aspect of any successful business. However, with the ever-evolving business landscape, achieving optimal sales efficiency can be challenging. In this article, we will discuss the top four sales efficiency challenges that businesses face today and provide practical solutions to overcome them.

Ideal Customer Profiles 96

Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96

MarketMuse

NOVEMBER 1, 2022

Most content marketers only consider the cost to produce the content without taking any performance results into account. You need to know both.

Cost 88

Cost Efficiency Content Content Marketing 88

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. While social media continues to grow in user numbers (with over 4.80

Social Media 254

Social Media Social Marketing Media Content Marketing 254

Zoominfo

MAY 20, 2019

First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems. That’s why today, we’re offering some of our most useful tips to run consistently efficient, worthwhile business meetings. Let’s get started!

Efficiency 221

Efficiency Business Zoominfo Distribution 221

Heinz Marketing

JANUARY 31, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This article will look at the three foundations of efficient growth you can focus on right now that will help your business not only survive tough times but come back stronger when the market rebounds. They spend the other 83% of their time evaluating solutions independently.

Ideal Customer Profiles 107

Ideal Customer Profiles Efficiency Buyer's Journey Distribution 107

DivvyHQ

OCTOBER 20, 2021

Is your content marketing operation a well-oiled machine? And it's not like they don't care about creating quality content. Efficiencies can be gained in multiple areas. Or is it more of a clunker, full of squeaky wheels? Sadly, there are a lot of clunkers out there. Here are seven to consider.

Efficiency 69

Efficiency Tips Content Process 69

Seismic

AUGUST 31, 2023

But when it comes to understanding how AI works, knowing when to use it, and how to integrate AI into our existing workflows for better efficiency, it can be challenging. One area that’s ripe for AI success is content personalization across revenue roles. Or, are there areas that you’re having difficulty scaling? Ready to learn more?

Marketing AI 88

Marketing AI Marketing Analytics Tools Efficiency Webinar Metrics 88

Conductor

MAY 4, 2022

This article provides the foundation for the optimal way to run a marketing team, implement SEO recommendations, and increase efficiency in your organic marketing workflow. We get tasked with “SEO-ing content” months after production, or we’re not consulted regarding technical changes and only learn about them when issues need cleaning up.

Efficiency 99

Efficiency Organization Paid Search Agency SME 99

Heinz Marketing

JUNE 15, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This is the year of efficiency—at least, according to Mark Zuckerberg. Earlier this year, Meta had to lay off 13% of its workforce in the name of “efficiency.” But marketing and sales teams can only be efficient if they have a trusted strategy behind their efforts.

Ideal Customer Profiles 86

Ideal Customer Profiles Efficiency Allocation Top of Funnel 86

SalesGrape

NOVEMBER 5, 2023

Streamlining Lead Generation Processes with Chatbots: Enhancing Efficiency and Productivity One key advantage offered by chatbots is their ability to streamline lead generation processes, enhancing efficiency and productivity for businesses. Here are some best practices to consider: 1. Please correct the marked field(s) below.

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

ClearVoice

MARCH 13, 2024

What are Content Operations? Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. If content creation is the creative, content operations is the structure.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

Scoop.it

NOVEMBER 11, 2021

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. By curating the best and most relevant content for your industry online, it’s possible to generate smarter social engagements, whilst demonstrating your knowledgeability and establishing new connections online.

Curation 85

Curation Efficiency Allocation Generation 85

SalesIntel

OCTOBER 18, 2023

You’re poised for the successful deployment of an exceptionally efficient Account Based Everything (ABX) strategy. This data-driven decision-making ensures that resources are allocated efficiently, and the pipeline is optimized for success. Teams use insights and analytics to refine their approaches continually.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Efficiency 52

Only B2B

JULY 14, 2023

With the advancement of Artificial Intelligence (AI), ABM has witnessed a transformation, enabling marketers to deliver personalized experiences at scale and improve overall efficiency. In this blog, we will explore the role of AI in ABM, focusing on how it enhances personalization and improves efficiency.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. In terms of the types of content that effectively move prospects through the funnel, the majority of respondents (59%) cited articles/blogs.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Marketing Insider Group

JANUARY 19, 2017

When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen. From molding the voice, image and reputation of the brand to driving SEO and social media initiatives, brilliant content marketing can often have profound implications for companies on the local level.

Efficiency 100

Efficiency Content Marketing Content Advertising Mediums 100