Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. Getting SEO right requires a combination of technical practices, on-page SEO , strong content development ( don’t rely on ChatGPT ), and link development. Guest post by Nina Petrov.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Biznology

MAY 17, 2021

For all of us — B2B and B2C — who don’t have those buy-button clicks to use in measuring marketing effectiveness, it can be frustrating to gain an understanding of how well our marketing efforts are working. That means examining how well aligned your content is with your audience’s interests and with where they are in their buying process.

Top of Funnel 104

Top of Funnel Effectiveness Content Marketing Planning 104

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. This trend is not isolated to news outlets alone.

Social Media 261

Social Media Social Marketing Media Content Marketing 261

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 281

Marketing AI Distribution Content Marketing Content 281

KoMarketing Associates

AUGUST 10, 2022

Wpromote recently published the “2022 State of B2B Digital Marketing” report, and statistics indicated that the majority of B2B marketers (50%) now cite social media as their most effective digital marketing channel in terms of driving revenue. This is followed by content marketing (47%) and email (41%).

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

Marketing Insider Group

AUGUST 27, 2018

Create your content. Publish, measure, refine, repeat. But this is the bare bones of content marketing. It’s creating a plan, not a strategy and it’s missing out on the impact potential of a goal-focused, personalized, purposeful approach to your brand’s content. Build a plan. Seems straightforward enough.

Marketing & Strategy 223

Marketing & Strategy Marketing Strategy Effectiveness Planning 223

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

SEO 239

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 239

Brandpoint

AUGUST 17, 2022

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. So, how do you know when to publish your sponsored content campaigns? And this is where sponsored content become relevant for PR agencies.

PR 90

PR Paid Search Agency Distribution Thought Leadership 90

Marketing Insider Group

MARCH 24, 2021

Those same foundational elements of a moving story apply to content marketing. So, how do you effectively implement and scale brand storytelling into your content strategy ? Using storytelling in your content marketing allows you to build trust with a buyer. Why Use Storytelling in Content Marketing?

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”.

Trust Marketing 363

Trust Marketing Content Marketing Ad Building Content 363

ClearVoice

MARCH 13, 2024

What are Content Operations? Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. If content creation is the creative, content operations is the structure.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Scoop.it

MAY 11, 2023

Simply put, automation can have significant positive effects on your organization as a whole. When we narrow our viewpoint down to content marketing specifically, there are numerous processes you can automate nowadays – but you have to be careful. Here’s what you need to do.

Automation 81

Automation Effectiveness Work Management Content Marketing 81

Brandpoint

OCTOBER 12, 2020

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. So, how do you know when to publish your sponsored content campaigns? And this is where sponsored content become relevant for PR agencies.

PR 139

PR Distribution Paid Search Agency Content 139

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Learn what creating content like a journalist really means and discover our best tips on how to do so.

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation. What Exactly Is AI for Content? It’s a way to create content or update old content that is quick and easy for you to do.

Marketing AI 313

Marketing AI Curation Content SERP 313

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Quick Takeaways.

Marketing Budget Creation 311

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 311

Marketing Insider Group

DECEMBER 15, 2020

Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand. Content can help to build your brand in several different ways. The more content you publish, the more exposure you give your brand.

Ad Building 351

Ad Building Content Marketing Brand Identity Branding 351

DivvyHQ

MARCH 5, 2020

If you publish it, they will come. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. This is certainly not the case these days. Need some pointers? Read on.

Distribution 104

Distribution Content Content Marketing Effectiveness 104

MarketMuse

APRIL 29, 2021

Effective work management can make your content planning process more efficient, helping you publish more consistently. The post How to Effectively Manage Your Content Planning Process appeared first on MarketMuse.

Process 105

Process Effectiveness Content Efficiency 105

Stevens & Tate

FEBRUARY 3, 2023

Over the past decade, there has been the perception that inbound marketing tactics, such as publishing blog content and expanding brand recognition by maintaining a strong social media presence, has eclipsed many outbound marketing tactics; however, this isn’t altogether true.

Advertisements 126

Advertisements Advertising Effectiveness Television marketing 126

ClickZ

SEPTEMBER 14, 2020

30-second summary: Ceros polled a thousand industry professionals to see what works (and what doesn’t work) when it comes to creating compelling content. The poll found that immersive content was overwhelmingly used by the most effective marketers, versus static content like PDFs. Immersive content is effective content.

Effectiveness 117

Effectiveness Content Paid Search Agency Barriers 117

Liveintent

NOVEMBER 25, 2020

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. Publishers’ first-party data is rising as the heir-apparent to third-party cookies.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. For the content to take off and deliver results, you have to promote and amplify it. Why Distributing Your Content is Essential for Success. Use Newsletters.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Marketing Interactions

OCTOBER 8, 2020

Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by media that you create and publish. As your products evolve, your content must keep pace. The Job of Sales Content.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. Intense pressure to optimize spend amid economic uncertainty. Ownable IP: Per the latest guidance from the U.S.

Marketing AI 90

Marketing AI SEO Lead Scoring Lead Ranking 90

Oktopost

JULY 6, 2023

Yep, that’s right, every tweet about American Idol, every mirror selfie, every Boomerang of a Vanilla Bean Crème Frappuccino, and every think-piece published to LinkedIn is part of the big, shining ball of social media around which everything else revolves. Your marketing team is in charge of your social media publishing strategy.

Social Media 62

Social Media Lead Generation Lead Scoring Lead Ranking 62

SmartBrief - Marketing

JULY 12, 2023

For publishers looking to monetize their content, this can bring a host of challenges, as their primary source of income is put at risk. By examining your holistic process, you may find services you offer that can be effectively monetized. Next, you need to know your content. There are many ways to monetize this content.

Adsense 52

Adsense Advertising Agencies Custom Publishing Advertisements 52

B2B Marketing Directions

APRIL 7, 2024

Today, most potential buyers will form their first impression of your company based on the content you produce. If your content doesn't create a good first impression, potential buyers will quickly turn elsewhere, and you may not get another chance to connect with those buyers.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

Top Rank Marketing

APRIL 1, 2024

If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. This makes managing a content strategy harder than it needs to be. To combat this, we recommend conducting an SEO content audit.

SEO 93

SEO Content Keywords Analysis 93

Convince & Convert

FEBRUARY 23, 2015

The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. Here are my top 16 items to check before you push your content live for all the world to see. Content Is my title effective?

Top of Funnel 167

Top of Funnel Content Guidelines Tagging 167

DivvyHQ

SEPTEMBER 25, 2020

Once you hit publish on a new piece of content, you're obviously not done. Promotion is a major part of the content marketing equation in today's competitive environment. So what does your content promotion strategy look like? Here's a quick guide if you need some help (or a refresher) in this department.

Promotion 49

Promotion Content Effectiveness Marketing Strategy 49

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Anyword

MARCH 14, 2024

In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. The challenge, however, has always been to predict the impact of your content before it goes live. This allows you to know how well your new content will do before publishing it.

Advertising Benchmark 98

Advertising Benchmark Lead Scoring Lead Ranking Comparison 98