Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program
Smashmouth Marketing
DECEMBER 21, 2008
I advocate leveraging the thought leaders or subject matter experts that you have on staff to create compelling content for your blog. While rallying the troops to help is the best way to develop the content make such a program successful, I advocate a full time hire whose main responsibility is success of your social media efforts.
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