Digital B2B Marketing

JUNE 12, 2013

Congratulations, you are a B2B content marketer. You have created a great industry blog and library of premium content. You promote your content through search, social, emails, newsletters, even banners. Education Is About Aspiration. It educates and informs. Others simply aren’t interested. As it should.

Lead Scoring 100

Lead Scoring Lead Ranking Buyer's Journey Leads 100

Digital B2B Marketing

MAY 14, 2012

If it doesn’t benefit us, entertain us, educate us, solve our problems or advance our causes, we don’t want it. ” We are flooded with content. Blog posts and other content are clamoring for attention with louder promotions and catchier headlines in an attempt to cut through the content clutter.

Content 100

Content Buyer's Journey Education Marketing Prospects 100

Digital B2B Marketing

DECEMBER 11, 2012

In B2B marketing organizations, content marketing aims to help buyers buy. Content marketing provides the information buyers need to determine the type of solution they need, develop internal support for a change, create a short list of providers and address objections , all while positioning your company as a trusted resource.

Buy 100

Buy B2B Marketing Work Management Content Marketing 100

Digital B2B Marketing

JUNE 14, 2012

You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects. Content that drives overall visibility for your company is different.

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Digital B2B Marketing

NOVEMBER 10, 2011

From there, you can begin to develop your strategy and plan. Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. What other key discovery questions would you add? Measurement Can you see when influence is used to your benefit?

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 10, 2011

From there, you can begin to develop your strategy and plan. Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. What other key discovery questions would you add? Measurement Can you see when influence is used to your benefit?

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 6, 2012

B2B Marketing’s Lead Generation Focus B2B marketers are pitching white papers, webinars and other content at every turn. Using Marketing Automation for Demand Creation Marketing automation has significantly improved your ability to educate and create demand within an identified and receptive audience.

B2B Marketing 100

B2B Marketing Bundling B2B Marketing Proposals 100