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Customer Experience Matrix

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B2B Content2Conversion Conference: Let's Get Strategic

Customer Experience Matrix

As some who spends more time creating content than pondering it, I appreciated the opportunity to put content generation in a more broader perspective. It gives a strategic focus to your content planning, and readers of this blog know I’m a sucker for strategic focus. Measure wisely. Definitely worth the trip.

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Adobe Adds Experience Cloud Profile: Why It's Good News for Customer Data Platforms

Customer Experience Matrix

The could of course be an excellent acquisition strategy but we don’t know if it’s what Adobe has in mind. (I What this means is that Adobe is now educating the market about the value of a persistent, unified, comprehensive, open customer database – that is, about the value of CDPs.