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B2B Marketing Traction

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

According to a Pew Research report , Instagram users have higher education, but the use is highest among people under 30 years of age (55%) and users have more of an even distribution of income. Pinterest users have higher incomes and education, and 70% are under the age of 50, pretty evenly distributed.

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What Product Lifecycle (PLC) Means for B2B Inbound Marketing

B2B Marketing Traction

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage.

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7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Educate your customers about your products and services? Use a table of contents so that people can scan easily. The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need. Marketing Implementation b2b email marketing plans results ROI strategy'

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Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

I made sure all my education degrees and certificates are listed. I began by strictly adhering to LinkedIn’s suggested connection strategy- connect only to those whom you know and whom you would refer to others. I linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile.

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5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

Expect to spend 50% of your time on the one-sheet on your marketing strategy, your differentiators, and your positioning. Bulletize” content like services, background and education, and markets served where possible. So, what does it take to create a superb one-sheet or one-pager? Here are five secrets for one-sheet success: 1.

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Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

Content marketing requires strategy and discipline for successful results. For success in content marketing, you need to be strategic and disciplined. Understanding your audience, how to leverage your services and products, and how to execute content are key factors. Identify the content your audience needs and wants.

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