Anything Goes Marketing

JULY 15, 2006

If there is negative content written about you, like the Dell Gripes site , plan a strategy to counter it. This may mean educating consumers about what Dell does to support its products or how it benefits the community. Remember - there is a conversation going on out there and it may be about you.

Branding 100

Branding Brand Identity Buzz User-Generated Content 100

Anything Goes Marketing

MARCH 7, 2007

If you have your act together and have a decent strategy, you'll never really need to purely "cold call". A typical response I hear is that we don't really have a strategy here. Typically I see campaigns that direct targeted offers with relevant content that is delivered over a 1-2 month period. Were they not ready to buy yet?

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

DECEMBER 3, 2006

But, before you do that you need a podcasting strategy. Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. Yes, his topics focus around his book and his consulting services but he provides amazing content using engaging interviews as part of his podcast.

Web 2.0 100

Web 2.0 RSS Webcast Business 100