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FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Want a few ideas for getting started? Ask for feedback.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

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NOVEMBER 15, 2023

Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results. Creating these strategies and process improvements take time, energy, and resources.

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

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OCTOBER 2, 2023

With a solid automation strategy, you can set up technical integrations, customer segments, and personalized campaigns once, and then deploy them repeatedly to drive results with minimal manual effort. You can use automation to enroll new leads in nurture campaigns that send educational content over time. Use cases abound.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

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NOVEMBER 7, 2023

You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. Email deliverability is worth careful strategy and study if you don’t want other elements of your email strategy to suffer.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

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SEPTEMBER 19, 2023

The Definition of Growth Marketing Growth marketing focuses on quickly making data-based strategy changes and iterating on those changes just as quickly. Growth marketing has stormed the castle over the last few years and become the dominant marketing strategy. Don’t lecture, educate. You get a gold star! Don’t brag, listen.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

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SEPTEMBER 28, 2023

According to Kevin Butler (VP of strategy at Goose Digital , one of the fastest-growing marketing agencies in Canada), “The system of record is the CRM platform. You and your team have to build them through smarter strategies and helpful technology. The system of execution is the marketing automation platform. Here’s one to consider.

Paid Search Agency 200

Paid Search Agency Work Management Marketing Automation Services Planning 200