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Content Marketing for Higher Education

Fathom

Here’s a secret you can take back to the board room, Successful content marketing needs two things: 1) Content. 2) Marketing. Digital marketing is a complex field, but content marketing is really as simple as the name implies – It’s taking what your school does best and developing content around these strengths to cultivate interest in your ideal audience.

Customer Education: The Secret to Successful Marketing

Type A Communications

B2B Marketing Content Strategy Customer Journey B2B Buyer Journey Carla Johnson Chuck Frey content marketing Content Marketing Institute Cultivate Communication Ecomagination Energy University GE Indium Joe Pulizzi Schneider Electric Type A CommunicationsIn the world of modern marketing, customer. read more.

16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

It can feel daunting to keep up at times! I’ve compiled a list of resources for self-educators, divided into three sections: General learning, creativity and learning hubs. DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education  by Anya Kamenetz. This is not only a great place to learn, but also a method of disseminating your own content. Udemy.

Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the  web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Engage and educate them.

How Higher Education Marketing has Changed

Hubspot

The education industry is going through a major disruption, facing pressures in demand, supply, and delivery. New programs like Promise and EQUIP offer financial incentives for students to attend community colleges and alternative educational institutions. Let's forget (only for a minute) about the content put out by the schools themselves. Education

Creating A Thoughtful Content Strategy in Higher Education Marketing

Hubspot

Finally, we reviewed what inbound channels you are currently using and evaluated what makes sense for your higher education institution. Now it’s time to apply those answers and develop a calculated content strategy that can reach new prospects while maintaining your relationship with your current supporters. 1) Segmenting Strategy. Education Many higher ed.

8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

Content budgets are soaring, content output is exploding. If you’re the first one to dominate a niche with  your content, you’re one of the lucky ones. You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis. Vary the content type. Try a new content form.

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

ScribbleLive

Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable. For many smaller marketing teams, content and social media marketing are owned and operated by the same person/function, while larger marketing teams separate the two functions entirely. Whether social media is owned by a content team or a specialized social unit, the relationship between the two marketing functions breaks down most simply like this: Content fuels social media with, well, content (copy, visuals, links, etc.). It will be forgotten.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Engage and educate them.

How To Increase Enrollment: Marketing Attribution For Higher Education

bizible

Educational institutions compete like all other businesses. From revenue to prestige, educational institutions have a variety of goals to reach. Higher Education Recruitment and Enrollment In The Digital Age. The shift in who pays for higher education and the shift in how students seek information. marketing attribution higher educationWhere are they from?

The “Marketing” Guide for Higher Education Content Marketing

Fathom

So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. Getting the content together is only half the battle. So without further ado, an infographic for all of your content marketing for higher education needs.

Where to Get an Education in B2B Content Marketing

Biznology

I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it.  Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along.  First, it’s your one-stop shop on the entire subject, from strategy and planning, to thorny execution matters like measuring the ROI. 

How do you build a content strategy when a market is already littered with “experts?”

grow - Practical Marketing Solutions

How does a brand build out a content strategy that can feel trustworthy and reputable, while still maintaining the brand’s identity and helping to improve ROI?”. A big question. Here is the process I would go through to help this marketing professional navigate in a crowded content market. never assume a client has an effective marketing strategy and well-defined message.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Engage and educate them.

B2B Marketing Strategy: Inform and Educate

Great B2B Marketing

David Meerman Scott, a prominent author and speaker in marketing and leadership, recently posted a blog entry with some valuable information on how companies ought to be reshaping their web strategy. The title of the article was Educate and Inform Instead of Interrupt and Sell. Scott was definitely speaking my language in this article and he had a number of salient points about successful marketing strategy. Using your web channels to hype your products and services is usually not the most effective marketing strategy. This is a winning strategy for B2B marketing.

Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

They realize that producing content is a great way to increase awareness for their agendas and brands. Perhaps they’ve read my book  The Content Code , which articulates this very strategy. I was incredibly disappointed my article didn’t make the cut. In any event, the cost of producing this content is going to go up, up, up. Content Shock.

Rise of the CMO in Higher Education

Fathom

” The marketing industry, not unlike the education industry, is abuzz these days with notions of revolutionary change and visions for a radically different future. Today’s visionary education marketers  recognize the need to grow their schools and sell like any other exemplary business. The post Rise of the CMO in Higher Education appeared first on Fathom.

Why Email is Essential for Your Content Marketing Strategy

It's All About Revenue

Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. Meanwhile as content marketing rises in importance, email marketing has been enjoying a resurgence in utility as the tried and true channel for reaching people where they gather every day: their inbox. Why does content marketing deserve special treatment? Because it works.

Content Marketing: Goals, Issues, Strategies

NuSpark

I’ve been thinking about all this content marketing we’ve been exposed to lately.  Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see).  SEO has forced us to write as much content as possible to drive backlinks and increase search visibility. . Words persuade and convince; they also inform and educate

5 Steps to Implement Content Strategy for Higher Education

Fathom

Let’s face it – content strategy for higher education often gets pushed aside. More tangible marketing tactics, such as paid search campaigns or usability, are prioritized over the long-term goals of content marketing. But content is what creates connections. Content makes students want to enroll. You need relevant content in visible places. And take a look at the effective strategies of colleges and universities who compete with you. 2. Educate your board. While content marketing seems obvious to marketers, the term is still new.

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. And at a more micro level, staying on top of the latest trends that could impact content marketing is no small task in itself. That’s pretty low.

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5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events.

How to create a winning strategy with crappy content

grow - Practical Marketing Solutions

It’s not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that’s what Steve Rayson of BuzzSumo achieved with his controversial post “ The Future is More Content.” If you don’t believe me, try competing with Hubspot in the content space. Our content is free because of their generosity.

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Higher Education and Beyond: A Changing World for Marketers

Modern B2B Marketing

Marketers can learn about a lot more than just textbook knowledge from higher education. Marketing For higher education in particular, 58% of admissions directors had not met their goal of filling fall classes by the May 1 deadline this year, according to Inside Higher Ed. Rise of digital education. Ready to start implementing these strategies? What does this mean?

The Four Pillars of Content Strategy

Crimson Marketing

Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars: Space – What space do you want to own? You want to provide thought leadership , insights, ideas and education. Pillar #1: Space.

The new standards for strategy and social media success

grow - Practical Marketing Solutions

With permission, I’m providing this content to you today. . Despite their differences, where does the diagnosis for strategy begin when you meet with them? Remarkably, the diagnosis begins well before content or a Facebook page. The biggest predictor of success is not a strategy, budget, or even talented resources. all of which require ongoing education.

Leveraging Big Brand Without a Big Budget in Higher Education and Beyond

Modern B2B Marketing

Author: Jessica Menden and Tim Wolfe Like many of you out there working on big initiatives with a small budget, marketers in the higher education industry are facing challenges right up your alley. Speaking with folks at AMA’s 2016 Symposium for the Marketing of Higher Education in Orlando last week gave us insight into a world that most of us take for granted. The Way Forward.

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

ScribbleLive

In the last few years, many marketers have favored short, snackable pieces of content over the longer in-depth counterpart. It was assumed that long-form content (1,200+ words) had no place in a world of tiny phone screens and 140 character limits. However, recent studies have shown the opposite; long-form content is the comeback queen. Red Bulletin – Red Bull. What is it?

Demystifying Content Strategy: Key Takeaways From Intelligent Content Conference 2016

Junta 42

With all the complex content problems marketers face, our way forward sometimes seems mysterious. Content strategy holds promise for demystifying the things that we can’t always picture; it helps us understand how those things will get us there. Famous fictional detectives were the stars of the Intelligent Content Conference 2016 – Bringing Meaning to the Mystery – posters.

5 CMOs On Crafting Your Content Marketing Strategy

B2B Marketing Insider

There’s a lot of noise out there about best practices for marketers trying to optimize their marketing strategy. Marketers have figured out that the idea of content marketing works,” says  Nick Stein, senior vice president of marketing at  Vision Critical. “If Consumers are looking at us – marketers – to provide education and address their pain points.”. Nick Stein.

Not Documenting Your Content Marketing Strategy?  Here’s What to Do About It

Junta 42

If you are a regular reader at Content Marketing Institute, you know how often we talk about the importance of documenting your content marketing strategy. According to our latest research , we know that marketers who document their strategy are much more likely to accomplish their content marketing goals and be successful. Content Marketing Strategy

The five great questions of content marketing

grow - Practical Marketing Solutions

These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. Breaking through the noise. “We can create ‘great’ content, but how do we guarantee it is seen? Seamless content creation. want to make sure we all seamlessly collaborate on content creation.”. 4. By Mark Schaefer. Competing funding levels. ” 5.

Your social media strategy plan: Where do you START?

grow - Practical Marketing Solutions

Marketing strategy I know this seems so basic but there is no way to have an effective social media marketing strategy if you don’t have a company marketing strategy to begin with … and many companies don’t! Here is a trick to see if you truly have a marketing strategy. This is also an opportunity for education and to promote internal successes. 4.

How to (Quickly) Get Content Marketing Strategy Executive Buy-In

Content Standard

There’s a major difference between creating content and embracing a full content marketing strategy. Let’s say you’re the VP of marketing at a division of a major financial institution, and you recognize the power of content. Much of that content is helping grab the attention of some of your target readers. Content Efficiency.

How to Talk About Education Standards – Sans Politics

Fathom

Politics in education are more polarized than ever. Everyone, from K-12 principals to university directors of admissions, has felt the divide created by national standards for education. If If you’re an education marketer, you may have to write about those standards, whether you agree with the ones your school follows or not. The need for relevant curriculum content.

14 Brilliant B2B Marketing Strategy Guides

Webbiquity

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year.

Marketing Students: Education vs. Application

Synecore

My intention isn’t to knock the educational system. This educational gap I’ve noticed has cultivated in me a passion to discover ways for students to learn applicable marketing skills I didn’t learn during my college years. Let’s dig a little deeper into the educational gap I am ever-so passionate about. For example: How to optimize content with keywords for SEO purposes.

Will Content Strategy Save Marketing?

B2B Marketing Insider

They are responding at rapidly decreasing rates to marketing messages and consuming more and more content on their own terms. They want content created for their needs. For many organizations, the answer lies in a content strategy… Why Do We Need Content Strategy? The biggest challenge in Content Strategy? What can save marketing?