| |  Content + Education + Strategy |
| Page 1 of 12 | Previous | Next | GROW - PRACTICAL MARKETING SOLUTIONS OCTOBER 17, 2011  7 Ideas for Advanced Social Media Education Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like? What new skills and ideas would go into the next level of social media education? Where do we go beyond the basic frameworks and strategies? This is a real, live opportunity and I would love to have your input. | B2B MARKETING INSIDER JUNE 9, 2011  Will Content Strategy Save Marketing? They are responding at rapidly decreasing rates to marketing messages and consuming more and more content on their own terms. They want content created for their needs. For many organizations, the answer lies in a content strategy… Why Do We Need Content Strategy? The biggest challenge in Content Strategy? What can save marketing? | | | | | |
| GROW - PRACTICAL MARKETING SOLUTIONS MARCH 16, 2012  7 Reasons Your Content Marketing Strategy Isn’t Working As marketers, we know that the best way to generate quality leads for our businesses is by creating great content. A strong content marketing strategy offers informational and educational materials to interested readers, allowing them to learn more about your industry, your company, and your product or service, and hopefully become prospective customers. | B2B MARKETING INSIDER JANUARY 2, 2013  Building Content Marketing Strategy – 10 Steps As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. In this post I’ll cover why content marketing is so important today and I will provide some practical advice about how to be good at content marketing. | DIGITAL B2B MARKETING MAY 14, 2012  Why Your Content Sucks! If it doesn’t benefit us, entertain us, educate us, solve our problems or advance our causes, we don’t want it. ” We are flooded with content. Blog posts and other content are clamoring for attention with louder promotions and catchier headlines in an attempt to cut through the content clutter. Yes, headlines like Why Your Content Sucks. | GREAT B2B MARKETING MAY 30, 2012 B2B Marketing Strategy: Inform and Educate David Meerman Scott, a prominent author and speaker in marketing and leadership, recently posted a blog entry with some valuable information on how companies ought to be reshaping their web strategy. The title of the article was Educate and Inform Instead of Interrupt and Sell. Scott was definitely speaking my language in this article and he had a number of salient points about successful marketing strategy. Using your web channels to hype your products and services is usually not the most effective marketing strategy. This is a winning strategy for B2B marketing. | | | | | | | |
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LEAD VIEWS | MONDAY, AUGUST 29, 2011  Content Curation Best Practices
The proliferation of the Internet has transformed the way we create, publish and distribute content. Think about the pre-Internet era when companies were at the mercy of content publishers for distribution of content, and where consumers had very few options and meager resources for information gathering. So how does one handle this information overload and how do B2B marketers compete to stay on the top of search results, in this continuous flood of content that will only increase by the day? So what exactly is content curation? Curate, don’t spam. MORE >> -
B2B MARKETING INSIDER | THURSDAY, MARCH 8, 2012  Is Your Content Boring? Here’s 6 Steps To Great Content
Does your content bore your audience to death? You may be surprised if you asked them, or tracked the amount of engagement your content receives or looked at how often your audience shares your content with their friends and followers. Good content educates, entertains or even amazes your audience because it starts with a focus on them, not you. And while Content Marketing may be the latest buzzword in marketing, it has been around “since cave paintings.” This is according to Content Marketing Institute founder and author Joe Pulizzi (@ juntajoe ). MORE >> -
FUNNEL FOCUS | MONDAY, AUGUST 1, 2011 Content Marketing Strategy – Step 1: How to Perform a Content Audit
With the increased attention on content strategy and how it drives the buying process, the content audit is becoming a routine exercise for many b2b marketers. Tedious and time-consuming as it may be, it’s well worth it and will pay off when you’re developing lead nurtures and building your content strategy. recently completed a large content audit and thought I would share my approach and some tips that might help save you some time and get a comprehensive audit done. Once you develop a list of buyer personas, you can map your content accordingly. MORE >> -
B2B MARKETING INSIDER | TUESDAY, APRIL 24, 2012  Content Strategy Ain’t Just For Large Companies
In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. talked about how every business needs a content strategy – it is not just for large companies. also answer the question of whether content marketing is just another term for marketing. Finally, I discuss how can companies get started in content marketing and also how to get past “campaign-brain” and create the mindset that puts customers first. Does Every Company Need A Content Strategy? MORE >> -
AVITAGE | TUESDAY, FEBRUARY 19, 2013  Learnings From A Content Strategy Hangout
I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK: Content That Stands Out: A Content Strategy Google+ Hangout. Content That Stands Out In this morning’s email Ryan Skinner from Velocity responded to a question I had previously submitted. My question sought to clarify the meaning of “ content that stands out” “Stand out implies high impact design, perhaps interactive, etc. What about content that sales people find useful? What about content that empowers channel partners?” MORE >>
- A Lead Generation Plan Begins With Content Marketing Strategy NUSPARK | FRIDAY, JULY 15, 2011
- A Lead Generation Plan Begins With Content Marketing Strategy NUSPARK | FRIDAY, JULY 15, 2011
- Content Marketing: Goals, Issues, Strategies NUSPARK | SUNDAY, MARCH 24, 2013
- 7 Steps to Find Your Content Marketing Sweet Spot DIGITAL B2B MARKETING | THURSDAY, JUNE 14, 2012
- 11 Best Marketing Books for Your 2012 Summer Reading List B2B MARKETING INSIDER | TUESDAY, MAY 22, 2012
- Content Marketing Starts With Your Brand THE EFFECTIVE MARKETER | FRIDAY, NOVEMBER 18, 2011
- 5 Mindset Shifts Marketing Leaders Must Make B2B MARKETING INSIDER | TUESDAY, APRIL 30, 2013
- Will Content Marketing Destroy Social Media? B2B MARKETING INSIDER | THURSDAY, FEBRUARY 9, 2012
- Are Content Brands The Future of Marketing? An Interview with Ann Handley B2B MARKETING INSIDER | TUESDAY, FEBRUARY 5, 2013
- Join The 1% And Become A Content Creator B2B MARKETING INSIDER | THURSDAY, OCTOBER 11, 2012
- Content Marketing – How the Total Lack of Understanding Hurts Some Companies FEARLESS COMPETITOR | FRIDAY, JUNE 15, 2012
- 5 Steps to Achieve Content Marketing Success [Slides] B2B MARKETING INSIDER | THURSDAY, MAY 24, 2012
- Doubling Down on the Blog SEO Strategy. Sales Lead Generation becomes key. FEARLESS COMPETITOR | FRIDAY, APRIL 5, 2013
- Guest Posting Brings in an Audience, not Just Traffic – Content Marketing Best Practices FEARLESS COMPETITOR | MONDAY, APRIL 15, 2013
- Case study: How 20 high school students ignited a social media success GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 6, 2011
- How to Find New Customers – The Definitive Guide to BtoB Demand Generation FEARLESS COMPETITOR | FRIDAY, APRIL 26, 2013
- Content: Fueling Your B2B Marketing Strategy ANNUITAS GROUP | THURSDAY, JANUARY 31, 2013
- How To Create Marketing That Doesn’t Suck B2B MARKETING INSIDER | THURSDAY, NOVEMBER 10, 2011
- 28 Tweetable Moments from Sirius Decisions Summit #SDS12 B2B MARKETING INSIDER | THURSDAY, MAY 31, 2012
- 3 Models for Gating Lead Generation Content on Your Website THE POINT | TUESDAY, DECEMBER 18, 2012
- How To Map Out Your Social Business Strategy LEADER NETWORKS | MONDAY, FEBRUARY 7, 2011
- Content Marketing: 6 Steps To Sell It In [Slides] B2B MARKETING INSIDER | TUESDAY, APRIL 10, 2012
- Digital Marketing Strategy, Trends & Predictions for 2013 FATHOM | FRIDAY, DECEMBER 21, 2012
- Marketing Tools and Technology – How Does A Marketer Decide? B2B MARKETING INSIDER | THURSDAY, JULY 28, 2011
- Mobile Websites for Higher Education MEASURABLE MARKETING | FRIDAY, SEPTEMBER 23, 2011
- Education & Thought Leadership Will Drive Most B2B Content Production Plans to Be “Brick Heavy” B2B VOICES | SUNDAY, FEBRUARY 19, 2012
- 5 Campaign Ideas for When You Have No Content THE POINT | WEDNESDAY, JUNE 27, 2012
- Industrial Content Marketing with Purpose INDUSTRIAL MARKETING TODAY | MONDAY, MAY 7, 2012
- Marketing Content Should Educate Both of You MARKETING INTERACTIONS | THURSDAY, DECEMBER 3, 2009
- Does B2B Content Marketing Really Help Buyers Buy? DIGITAL B2B MARKETING | TUESDAY, DECEMBER 11, 2012
- 16 Must-Read B2B Marketing Strategy Ebooks MODERN B2B MARKETING | MONDAY, DECEMBER 7, 2009
- The profound power of five blog readers GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MAY 6, 2012
- Five Reasons why Content Strategy comes before Social Media JUNTA 42 | TUESDAY, JUNE 9, 2009
- Buyerology Trend: Think Intelligent Content vs. Content Mapping BUYEROLOGY | FRIDAY, DECEMBER 2, 2011
- Why Content is Still King in Higher Education Marketing HUBSPOT | TUESDAY, AUGUST 2, 2011
- The Importance of Making Your Content Rule: Chatting with @cc_chapman #highered AD YOUR COMMENT HERE | WEDNESDAY, JULY 18, 2012
- 12 Challenges that Stop Marketers from Creating Epic Content Marketing JUNTA 42 | WEDNESDAY, MAY 23, 2012
- Use Content Marketing to Manage Industrial Sales Funnels INDUSTRIAL MARKETING TODAY | TUESDAY, OCTOBER 25, 2011
- New program focuses on non-profit digital leadership GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, OCTOBER 20, 2012
- If Content Is King, Then What’s Queen? KOMARKETING ASSOCIATES | WEDNESDAY, JUNE 27, 2012
- The definition of content marketing: is there non-content marketing? CONTENT MARKETING EXPERIENCE | MONDAY, FEBRUARY 25, 2013
- The Dawn of Content Strategy CONNECT THE DOCS | WEDNESDAY, AUGUST 18, 2010
- The History of Content Marketing – How Brands Have Become Storytellers [Part 1] JUNTA 42 | TUESDAY, FEBRUARY 14, 2012
- Inbound Marketing: Do You Have A Content Destination? B2B MARKETING INSIDER | TUESDAY, MARCH 27, 2012
- 9 Content Marketing Articles You Shouldn’t Miss B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 4, 2012
- Selling the C-Level: 7 Content Marketing Myths Debunked JUNTA 42 | WEDNESDAY, MARCH 14, 2012
- Starting From Scratch: 10 Steps To Launch A Content Marketing Strategy FEARLESS COMPETITOR | FRIDAY, APRIL 27, 2012
- 18 Experts, an Infographic and a New Book will Convince you that Social Media Networking is Serious Business! BLUE FOCUS MARKETING | TUESDAY, FEBRUARY 19, 2013
- Why Educating Your B2B Audience Isn’t Enough B2B IDEAS @ WORK | WEDNESDAY, OCTOBER 19, 2011
- Take Your Content Strategy Up Stream MARKETING INTERACTIONS | WEDNESDAY, JUNE 2, 2010
- Weekend Summary of Highlights from the Fearless Competitor blog FEARLESS COMPETITOR | SATURDAY, MAY 18, 2013
- Inbound Marketing Leads Costs Less B2B MARKETING INSIDER | THURSDAY, JUNE 7, 2012
- 5 Reasons to Include FAQs in Your Content Marketing Strategy SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 30, 2009
- Why a Content BOM is Crucial to a Successful Industrial Web Design INDUSTRIAL MARKETING TODAY | SUNDAY, SEPTEMBER 2, 2012
- 3 Email Strategies to Engage Subscribers and Impact Marketing Results IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 13, 2013
- 7 Things Marketers Should Stop Doing Today B2B MARKETING INSIDER | TUESDAY, JANUARY 3, 2012
- The Future of Content Marketing – 6 Differences Between Good and Great [Part 2] JUNTA 42 | WEDNESDAY, FEBRUARY 15, 2012
- Social Media Strategy for B2B Marketers: Content + Search + Social = Impact SAVVY B2B MARKETING | MONDAY, MARCH 25, 2013
- Content Marketing: Slow, steady pays off for manufacturer B2B LEAD GENERATION BLOG | SUNDAY, SEPTEMBER 30, 2012
- 5 Ways to Create More Content Without Creating More Work ENGAGE | THURSDAY, NOVEMBER 1, 2012
- Facebook’s Online Education Center for Businesses INBLURBS | THURSDAY, JULY 28, 2011
- Nine Expert Marketing Strategy Guides WEBBIQUITY | WEDNESDAY, JANUARY 9, 2013
- Facebook Launches Online Education Center For Businesses HUBSPOT | THURSDAY, JULY 28, 2011
- 10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1 MODERN B2B MARKETING | WEDNESDAY, JUNE 13, 2012
- Video — the second best way to create for content marketing AVITAGE | WEDNESDAY, JUNE 13, 2012
- Content Production and Your Communications Program [Slides] AD YOUR COMMENT HERE | FRIDAY, MAY 18, 2012
- Future of Marketing Interview with Mark Schaefer: Is Search Dead? B2B MARKETING INSIDER | TUESDAY, JANUARY 22, 2013
- Avoiding the One Cup Approach to B2B Content B2B VOICES | MONDAY, APRIL 16, 2012
- The Logic Behind the Explosion in Content Marketing Spend ENGAGE | TUESDAY, FEBRUARY 5, 2013
- Selling Your Weaknesses in B2B Content Marketing WHAT WORKS - WHAT DOESN'T | WEDNESDAY, JULY 21, 2010
- How to Save a Sputtering Social Media Program GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JUNE 5, 2012
- How to Organize a Digital Marketing Team – Lessons from Hubspot FEARLESS COMPETITOR | SUNDAY, MAY 5, 2013
- 5 Ideas and More to Improve B2B Marketing Strategy FIFTH GEAR ANALYTICS | TUESDAY, JULY 20, 2010
- Create these 10 Media Channels for Your Content Marketing Strategy JUNTA 42 | THURSDAY, JUNE 18, 2009
- How to Create an Amazing Content Resource Center MODERN B2B MARKETING | MONDAY, FEBRUARY 4, 2013
- What Your Traditional Marketing Education Didn't Teach You About Marketing Today HUBSPOT | WEDNESDAY, MAY 15, 2013
- What Tech Buyers Want From Content MARKETING INTERACTIONS | MONDAY, MAY 28, 2012
- 5 Proven Strategies for B2B Social Media Marketing DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 8, 2010
- Can B2B Marketers Become Content Whisperers? MARKETING INTERACTIONS | SUNDAY, MAY 13, 2012
- Focus On Your Customer’s Brand In The Future of Marketing B2B MARKETING INSIDER | THURSDAY, MARCH 7, 2013
- Social Strategies for Uncommon Businesses THE NEW STRATEGIST | MONDAY, NOVEMBER 7, 2011
- Content Marketing Requires More Than Content MARKETING INTERACTIONS | THURSDAY, JANUARY 3, 2013
- Do Lead Nurturing Campaigns Always Need an Offer? THE POINT | FRIDAY, JULY 13, 2012
- Conduct a Content Audit For Your Content Marketing Strategy. B2BBLOGGERS | TUESDAY, APRIL 27, 2010
- 5 Tips for Selling the Value of Social Media Inside Your Company AD YOUR COMMENT HERE | MONDAY, AUGUST 9, 2010
- How Timeline Radically Changes Your Facebook Marketing Strategy HUBSPOT | FRIDAY, DECEMBER 30, 2011
- 3 Damn Good Reasons for B2B Marketers to Drink the Content Kool-Aid ENGAGE | WEDNESDAY, APRIL 10, 2013
- Social Media Strategy? Think Like a Reporter WEBBIQUITY | MONDAY, JULY 12, 2010
- Creating Content to Fuel eMarketing Programs LEAD VIEWS | WEDNESDAY, JANUARY 12, 2011
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