It was first published in 1995, and I didn’t think it had much relevance to today’s fast-changing world of marketing strategy.  Some common characteristics of customer-intimate companies are the delivery of superior services such as education and hands-on assistance (think Apple in today’s world).  Customer intimacy has always been a marketing mantra, but it has been the rise of online and user-generated content that has propelled it to a new level.  www.wikipedia.org/wiki/Customer_engagement. Kenyon Blunt. What is Customer Intimacy? What is Customer Engagement? MORE >>

Because blog content makes excellent social media fodder and is naturally discoverable through search engines, it can be a phenomenal way to attract new visitors and prospects to your website. For example, you may want to show brand new visitors to your blog a CTA for a very educational, top-of-the-funnel offer , but for blog visitors who you''ve already converted into leads, it may be wiser to show them a CTA for an offer that aligns with their position in the middle of the funnel -- one that will serve to nurture them into, say, a more qualified lead. That''s right! right? MORE >>

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Steps For Dealing With Negative Blog Reviews And Comments June 12th, 2010 | By Trey Pennington “Oh no, a popular blogger wrote a blog post panning our product!&# Monitor Smile Respond Acknowledge Affirm Contrast Appreciate Monitor : Whether you want to “do social media” or blog, you are already the subject (or target) of folks who are already creating content. MORE >>

Many training departments saw it as the content side of training, and wondered why it didnt report to them. Now, a dozen years after the debut of KM, there has been little significant change in the efficiency, effectiveness or value of information processes or content in most organizations. Essentially, neither managers nor early KM practitioners got it: KM is all about enabling people to obtain relevant, context-rich information, and connection with appropriate experts, easily, when they need it, so that they can be more effective doing their unique jobs. September 2006. MORE >>

November 7, 2010 Content Curation in B2B Marketing Posted by: Lee Odden of Online Marketing Blog on 06/29/10 1 Comment : Linking Blogs : Add to del.icio.us : Many of the B2B companies that publish corporate blogs have long realized the value of publishing useful content in the form of white papers, case studies, webinars, newsletters and other types of educational content. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Consider Netconcepts. MORE >>