Salesforce Marketing Cloud

NOVEMBER 2, 2023

Often made available through a web portal or internal portal, ESS usually facilitates common tasks, including updating personal information, accessing employee handbooks, and logging vacation and personal days. There are two primary components to any self-service system : content and delivery.

Work Management 59

Work Management Marketing Management Service Knowledge Base 59

Sprout Social

SEPTEMBER 2, 2022

Additional resource: Webinar: Supercharge your marketing strategy with social. This social media training course covers every corner of social strategy—from choosing channels to managing communities. According to the Sprout Social Index™, sales strategy and product development are the number one uses of social media data.

Social Media 117

Social Media Training Course Resources 117

Content Standard

MAY 24, 2019

.” The latest research from Forrester agrees, noting that one-off partner approaches are becoming rich, integrated ecosystem strategies. A bottom-of-the-funnel content marketing strategy is crucial here. Consider the partner portal from Hewlett Packard Enterprise. Creating a Reseller CX Is Key.

Top of Funnel 84

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 84

Schubert B2B

SEPTEMBER 29, 2023

Nevertheless, a game-changing strategy exists that can invigorate your efforts, shifting your attention from basic lead generation to the sophisticated art of demand generation. To do this, you must create and send content to a wider target pool on various channels (e.g., So, what precisely is B2B demand generation?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. These ideas are organized into three categories: strategies, tools and tactics.

Work Management 107

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 107

Content Standard

SEPTEMBER 17, 2018

A Need for Education and Accountability. A recent report from the National Endowment for Financial Education found that while a large number of millennials are confident in their financial knowledge, a much smaller percentage could actually answer basic personal finance questions. Image attribution: Elevate. Recommended for you.

Ethics 46

Ethics Education Brand Identity Branding 46

Martech

FEBRUARY 18, 2022

Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies. Content management. Content personalization and distribution.

Digital Asset Management 91

Digital Asset Management Enterprise Management Work Management Marketing AI 91

BenchmarkONE

SEPTEMBER 16, 2021

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. In this blog, we will understand what it takes to create an impactful knowledge base–complete with tips, strategies, and hacks–that are equal parts educative, convenient, and useful for the customers.

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

Martech

NOVEMBER 3, 2022

Using methods honed over time, Marketing can economically increase the reach of Sustainability and Procurement with compelling content and training delivered via powerful martech platforms. Analytics : Track communications and content performing well, optimizing supplier progress as they move down the engagement funnel to adoption.

Work Management 91

Work Management Budget Programs Marketing Automation Services Marketing Management 91

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. What’s more powerful than content that tells your brand story?

Examples 108

Examples Top of Funnel Content Marketing Paid Search Agency 108

Sprout Social

FEBRUARY 29, 2024

It’s about making smarter decisions, crafting more personalized strategies and understanding customer needs on a deeper level, all of which are crucial across various business units. Content personalization AI personalizes content based on customer behavior, preferences and demographics.

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Zoominfo

FEBRUARY 3, 2022

Hosting onboarding content in one easily accessible location is another great way to improve the onboarding experience. Provide on-demand content, like tutorial videos and an FAQ page, or build out a more robust online education platform. Offer continuing education, like webinars , when a new product or feature is added.

Zoominfo 100

Zoominfo Customer Satisfaction Paid Search Agency Loyalty 100

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Step up your LinkedIn strategy with documents and polls. Expanded insights and data management capabilities with limit increases.

Enterprise Management 89

Enterprise Management Sales Qualified Leads API Hubspot 89

Hinge Marketing

AUGUST 26, 2020

They have started adapting to the extreme shift toward remote work and are developing a stronger understanding of digital communication tools and strategies. For over 10 years, Hinge has practiced digital strategies geared toward engaging our clients, prospects and employees alike—wherever they live and work. Digital Content.

Tools 66

Tools Class Trade Show Deliverability 66

Ontraport

DECEMBER 1, 2021

December 2, 2021 — Ontraport , the leader in CRM and marketing automation software for SMBs, today announced its new Dynamic Content Management System (CMS), a feature that makes it possible for businesses to create their own web applications to better serve their customers — without coding. SANTA BARBARA, Calif. Growing Customer Success.

CMS Development 75

CMS Development Enterprise Management Work Management Marketing Management 75

Ontraport

DECEMBER 1, 2021

December 2, 2021 — Ontraport , the leader in CRM and marketing automation software for SMBs, today announced its new Dynamic Content Management System (CMS), a feature that makes it possible for businesses to create their own web applications to better serve their customers — without coding. SANTA BARBARA, Calif. Growing Customer Success.

CMS Development 72

CMS Development Enterprise Management Work Management Marketing Management 72

Hubspot

APRIL 8, 2020

What should we change about our strategy, and what can go on, business as usual? While it’s too early to make definitive predictions, we hope this establishes useful benchmarks to measure your business against, and serves as an early indicator of when short- or long-term adjustments to your strategy may be needed.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

Strategic-IC

SEPTEMBER 17, 2022

And that’s what probably sets ABM apart from other Go-to-market strategies. When you dig deeper and ask why: Educating and enabling Sales - Creating a more strategic mindset. Today’s buyer is self-educated. ABM makes it easier for these teams to align, over and above other marketing strategies. That collaboration.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your content needs to be technically sound, solution-oriented, and backed by data or proof points. Ready to dive into a perspective you won’t find anywhere else?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sprout Social

MAY 18, 2020

More than 3,200 social marketers spent a full day connecting and learning from one another about the power of social data, trends and tactics to propel their strategies, and careers, forward. Session after session we heard first-hand from brands about the critical role social listening plays in informing your strategy.

Social Marketing 101

Social Marketing Work Management Marketing Management Planning 101

ClearVoice

JANUARY 7, 2020

Once upon a time, content marketers felt comfortable in the knowledge that the adage of “content is king” was both true and enduring. After all, in the content world, it’s all about the eyeballs , right? Learn some ways to rise above the political advertising scrum with our content marketing strategy tips for election year.

Paid Content 98

Paid Content Paid Search Agency Ads Content Marketing 98

Martech

MAY 2, 2022

On March 15, HubSpot relaunched its Service Hub tools with new features, including service level agreements (SLAs), Customer Portal and inbound calling. Customer Portal improvements. Under the Service menu, Customer Portal. In your HubSpot portal, click on your profile picture, go to HubSpot Academy, and search the catalog.

CMS Development 52

CMS Development Enterprise Management Multi-Touch Attribution Work Management 52

Hubspot

SEPTEMBER 17, 2020

The customer journey — the one we write about at HubSpot quite a bit — includes a Consideration stage, where customers attempt to educate themselves about the available solutions on the market, and perhaps the pros and cons of each. The Surround Sound Strategy for Search Engine Optimization. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Hubspot

SEPTEMBER 25, 2018

More Education Use Cases. The company does have its Oculus Education division, and in August, it announced that it would be donating Rift and Oculus Go headsets to schools, libraries, and museums -- "to better understand how teachers, students, and various institutions can use VR for learning and collaboration.".

Facebook 69

Facebook Privacy Distribution Training 69

Convince & Convert

DECEMBER 11, 2015

Each were briefed to create a unique video celebrating their take on #Goodweird and were offered production assistance from the company’s agency, Portal A. The content marketing strategy here is meant to tie into the #Goodweird features of Lenovo’s new YOGA tablets. and The Viral Fever in India.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Navigate the Channel

JUNE 21, 2023

It’s tempting to plan your social media strategy based on what platforms have the most users, which platforms you use personally—or which platforms produce the least amount of cringe when you scroll them. Think of your social strategy in terms of the journalistic Five Ws (and an H): Why, what, who, when, where and how. We can help.)

Business 65

Business Social Media Youtube Facebook 65

Salesforce Marketing Cloud

DECEMBER 2, 2021

Our bankers were working tirelessly around the clock, manually walking clients through the application process and helping them to navigate the government’s online portal. My team built two online portals: one for agents applying for referral fees and one for clients applying for loan forgiveness.

Lead Scoring 98

Lead Scoring Lead Ranking Leads Lead 98

Oktopost

MAY 12, 2021

Leveraging the immense power of community for educating your audience is a significant benefit of creating a branded community, but it’s not the only one. That includes building up hype for your next product launch, interacting with other satisfied customers, and educating themselves about your products and services before making a purchase.

Communities 121

Communities Ad Building Brand Identity Branding 121

Golden Spiral

APRIL 18, 2019

With the right data, you can then form a comprehensive strategy to address your audience’s top needs. We’ve pulled together our list of the best resources to support your B2B tech product strategy. platform for value-added HIM experiential education featuring multiple software applications and corresponding lab lessons.

Work Management 102

Work Management Marketing Management Research Organization 102

Thinkers360

FEBRUARY 28, 2024

B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses. Active and engaged: Identify individuals who actively publish content, participate in industry discussions, and maintain a strong online presence.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

NuSpark Consulting

FEBRUARY 24, 2013

Marketing Strategy: You Still Need to Persuade with Content ; Before Search and Social. With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. Content Strategy. Nurture Strategy.

Paid Content 100

Paid Content Advertising Agencies Advertisements Advertising 100

Brandpoint

NOVEMBER 10, 2020

Read More: 5 Must-Have Content Types You Need For Virtual Events] Chris Todd, Br8kthru I’ve always been one to live-tweet events (introverted marketer) and I think that’s now one of the best options for connecting with other online event attendees. rather than enter into a portal with a bunch of vendors eager to pitch a product.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Martech Advisor

FEBRUARY 10, 2020

A content management system (CMS) is a software platform that enables users to add, publish, modify, and manage website content without requiring users to have specialized programming knowledge. CMSs have simplified content and website management while providing robust security, on-page SEO, and automation features.

CMS Development 62

CMS Development Enterprise Management Marketing Management Marketing Automation Services 62

Unbounce

JULY 14, 2020

And that said investment in education brings other concerns along with it, like which field or studies should they put that investment toward , and what’s their career potential once it’s been made? This targeting is what makes Condair’s offer so clever as a lead generation strategy. class slots) is paying tuition.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Computer Market Research

MAY 24, 2017

In particular, the best practice strategies to ensure a seamless request-approve-validate-reimburse cycle for partners. Table of Contents. ABC Company has recently undergone a transformative go-to-market strategy that now focuses on supporting partners through our hands-on channel teams. Introduction and Welcome. Easy to sell.

Work Management 60

Work Management Marketing Management Advertising Agencies Paid Search Agency 60

SmartBug Media

MAY 2, 2019

If you aren’t a tech brand with as much clout or as expansive an audience as Google or Instagram, how can you create a successful marketing strategy for a freemium model? Although free is almost always awesome, the effectiveness of a go-to-market freemium model and the marketing strategy needed to make it happen vary. Demand Strategy.

Marketing Strategy 72

Marketing Strategy Marketing & Strategy CMS Development Planning 72

SalesIntel

JANUARY 21, 2022

They go online, read content, hunt for answers, and learn to cope with their discomfort. In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. An estimated 1.8

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98