Stevens & Tate

JUNE 16, 2023

You must devise creative advertising strategies if you want your customers to choose your products or services over the competitors’ While there are many ways to advertise, your chosen strategy must fit your brand objectives. Your advertising strategy is part of your comprehensive marketing plan.

Advertising Agencies 70

Advertising Agencies Advertisements Advertising Marketing & Strategy 70

Hubspot

JANUARY 5, 2021

And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. See what HubSpot marketing experts are saying, below.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

KoMarketing Associates

JUNE 25, 2019

As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Schubert B2B

MAY 26, 2023

Is content marketing worth it? Well, the truth is that such a strategic marketing approach has become a multibillion-dollar industry over the last few years for a reason. Marketers simply found that…it works! Content marketing can help create brand awareness and establish your business as an authority on the market.

Content Marketing 62

Content Marketing Work Management Marketing Management Paid Search Agency 62

Strategic-IC

APRIL 9, 2019

What content formats do your audience engage with? We explore the rising value of video content, and why it’s a key format within engaging content strategies. With many content formats to choose from, it can be hard to know where to focus your content efforts! Having a balance of content.

Lead Scoring 81

Lead Scoring Lead Ranking Video Marketing Marketing & Strategy 81

Everything Technology Marketing

JULY 17, 2013

The key to marketing success online is educating prospects. If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. Content is king. Building this trust, however, can take time and a lot of content.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 100

ClearVoice

NOVEMBER 16, 2022

Following the top content marketing influencers is like signing up for the best online training program. You get first dibs on in-depth tutorials, ultimate guides, and exciting updates on what leading enterprise marketing professionals are currently working on. Top 7 Content Marketing Influencers to Follow.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

ClickZ

JANUARY 20, 2020

With such an opportunity, it’s important to take Instagram marketing seriously. Here are some strategies you can try to refine your Instagram marketing for ecommerce. You can use Instagram Live as an opportunity to promote products, educate your followers, or tell them your story to increase brand awareness. Going live.

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141

Sharpspring

APRIL 20, 2021

No matter your product or service, a comprehensive e-commerce marketing strategy is essential. What Is e-commerce marketing? e-commerce involves selling online. With an e-commerce marketing strategy, you take steps to drive awareness and action toward your product or service. Use strategies that make sense.

Paid Content 109

Paid Content Work Management Marketing Strategy Marketing & Strategy 109

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

ClearVoice

MARCH 7, 2022

you may view your world as the epicenter of content marketing. The content you produce may travel around the world… literally. And great content knows no geographic borders. These basic principles , based on a global study, summarize the trends that content marketers worldwide have observed.

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. In your inbox.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Albacross

FEBRUARY 19, 2019

Most business owners understand that content is an integral part of succeeding online, but when pressed to explain how exactly can content help their lead generation , few know the answer. However, that doesn’t mean that content can’t be incredibly powerful for generating targeted leads. Study the Best in Your Industry.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Marketing Strategy 97

KoMarketing Associates

JULY 11, 2017

In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. But how is this shift in content consumption and formatting impacting marketers’ overall strategies?

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? If you know content can help you reach more of your target audience, there are some ways you can increase the value of your content.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Tomorrow People

NOVEMBER 16, 2018

“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. Our audience values expert content that is well researched, helps them solve a problem, and keeps them abreast of the latest industry trends.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

A Better Jones

FEBRUARY 26, 2020

After deciding to pursue marketing full-time a few years ago, it’s been my mission to learn as much as I can about being a proficient marketer. Gaining certificates in both Content and Inbound Marketing through HubSpot Academy was an excellent first choice for me because this platform’s learning model is pretty exemplary.

Course 52

Course Online Marketing Planning Paid Search Agency 52

KoMarketing Associates

JULY 30, 2019

Beginning a content marketing strategy is simple. Bridging the gap between publishing content and creating a refined content marketing strategy takes a lot of time and effort, and requires a solid foundation. This is where content marketing objectives come into play.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

Sharpspring

APRIL 20, 2021

No matter your product or service, a comprehensive e-commerce marketing strategy is essential. What Is e-commerce marketing? e-commerce involves selling online. With an e-commerce marketing strategy, you take steps to drive awareness and action toward your product or service. Use strategies that make sense.

Paid Content 79

Paid Content Work Management Marketing Strategy Marketing & Strategy 79

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SendX

MAY 14, 2020

Besides, 74% of marketers say personalized emails trigger more customer engagement. Many academic writers online are using email list segmentation to know what students of what level of education to target. Email marketing is getting tricky like never before. That means that not all want the same content or offers.

Segmentation 352

Segmentation Practices Best Practices Click Rate 352

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Finding the right balance is a key component of content marketing success. What Is Top-of-Funnel Content?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

NOVEMBER 1, 2018

Furthermore, what type of ROI are B2B marketers seeing from this tactic? To take a closer look at the report and its findings, we spoke to Lisa Murton Beets, Research Director at the Content Marketing Institute. I think a lot of marketers have gotten the message that it pays to be authentic.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Hubspot

MAY 3, 2017

That's where self-paced online learning comes in. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. Email Marketing. 32 Free Marketing Courses to Take in 2017. Content Marketing " by QuickSprout.

Class 101

Class Enterprise Management Online Marketing Work Management 101

ClearVoice

OCTOBER 12, 2018

As content marketing continues to grow in importance in today’s digital marketing landscape, more and more accredited institutions are offering in-depth courses and material that can make you a better content marketer. Courses and training to up your content strategy, marketing and media skills.

Course 86

Course Training Content Marketing Budget Programs 86

Contently

APRIL 19, 2021

In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. Some people have built their entire brand on TikTok by emphasizing educational advice.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Hinge Marketing

NOVEMBER 26, 2015

In case you haven’t noticed, online marketing for professional services is here to stay! And according to our research , 47% of firms plan to develop a content marketing program in the near future. Here are a few common ones you may hear and some ammunition to strengthen your case in favor of online marketing.

Work Management 48

Work Management Marketing Management Online Marketing Service 48

Hinge Marketing

APRIL 5, 2017

It all comes down to creating a strategy and sticking to it. Before we get into the weeds of content creation, optimization, and promotion, let’s discuss a few key “on-site” SEO basics. On-site optimization—The foundation of your B2B SEO strategy. Longer form content (guides, white papers, webinar recordings, ebooks etc.)

SEO 96

SEO Webinar Metrics Marketing & Strategy B2B 96

Hinge Marketing

MAY 20, 2019

Content marketing is changing the way professional services are bought and sold. It’s also a rich educational resource. And educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Hinge Marketing

JANUARY 13, 2017

At its core, there are a handful of goals that your firm’s content should achieve. These include: Providing relevant and educational information that’s of interest to your target audiences. They want to educate themselves. 5 Reasons to Add Webinars to Your B2B Content Marketing Strategy.

Webinar Metrics 48

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 48

KoMarketing Associates

JANUARY 23, 2014

Here is a look at 10 B2B marketing infographics , detailing how our role as B2B marketers is evolving, including everything from the B2B buying journey through content marketing initiatives and strategic B2B marketing initiatives for the New Year. Marketers’ New Priorities for 2014. Hope you enjoy!

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Marketing is an important aspect for any business looking to achieve consistent and continuing success. Keeping up with all these new strategies, like e-commerce marketing, can be daunting sometimes. What is e-commerce marketing though?

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

KoMarketing Associates

OCTOBER 13, 2016

Below I’ve outlined a few B2B marketing strategies to increase lead generation. To put it simply, SEO helps increase relevant organic traffic to your website by optimizing your content for items your target audience are searching for (through various on-page and off-site tactics). Optimize Your Website for Conversions.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing & Strategy 120

Circle Studio

NOVEMBER 1, 2018

As content marketing continues to grow in popularity, companies everywhere are creating content to fuel their marketing efforts. But while content marketing is an integral component of an effective online marketing program , common pitfalls exist. Determining specific goals for the program.

Top of Funnel 114

Top of Funnel Content Marketing Planning B2B Marketing 114

Hubspot

AUGUST 30, 2018

To create a more well-rounded marketing strategy, let’s dive into the benefits of offline marketing communities and consider how they can sync up with your online methods. Whatever your goal, it should tie into your brand and your online marketing objectives. Determine a goal for your event.

Communities 70

Communities Online Marketing Ad Building Advertising Agencies 70

Hinge Marketing

JANUARY 12, 2016

Last month I wrote about how your firm’s website is connected to the rest of your marketing initiatives. You too can walk among the giants with the powerful slingshot of effective online marketing. SEE MORE: What Every Managing Partner Needs to Know About Content Marketing. The ingredients: Your content mix.

Online Marketing 48

Online Marketing Effectiveness Planning Work Management 48