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5 Essential Functions for Every B2B Website

Biznology

What website strategies should you pursue for business marketing? As discount retailer Sy Sims used to say, “An educated consumer is my best customer.” Add similar offers throughout your site, varying the deal to suit the surrounding content. But what kind of functionality does your B2B website really need?

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The 7 B2B website essentials: What customers want

Martech

Specifically: Content relevant to their immediate need. 3: Educational content Fill your site with useful, non-salesy information about your category and the problems your customers are looking to solve. Make it easy for the content to be found. Sell, close. What are your customers and prospects looking for?

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. But I’m thinking about firms like Business.com, TechTarget, Buyerzone, and a ton of others who syndicate content, host catalogs, attract eyeballs, and offer to “sell” these leads.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

Website lead capturing for building marketing data has been right at the forefront of most marketers strategy to build in inbound leads this year. It’s scalable, the leads are more qualified and often already partly educated on your offering. I am the CEO of netFactor.