Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. Content is king. Everyone is creating content. Yet, content creation is still a top priority for most B2B marketers. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority.

Research 118

Research Co-Registration Brand Identity Branding 118

Rev

MARCH 23, 2018

“Nurturing” leads, based on the traditional sales cycle, means constant contact via phone calls and email that is more spam than anything else. That outcome alone is reason enough to say the traditional sales cycle is broken. In the traditional sales cycle, people aren’t allowed to buy things on their own time.

Sales Cycle 60

Sales Cycle Top of Funnel Peer-to-peer Advertising Funnels 60

sagefrog

APRIL 16, 2024

Understanding the buyer’s journey is crucial for businesses to effectively tailor their marketing and sales strategies. Providing the right information and support at each stage can guide potential customers toward purchasing and ultimately improve your sales success. Foundational research plays a crucial role in this process.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Content Marketing Institute

MAY 4, 2018

Marketing ensures that sales teams provide consistency and context to the evolution of the customer’s long-term needs. Sales teams push back on content development to ensure that individual customers are treated as partners rather than demographic targets. Robert_Rose Click To Tweet. But it’s not that simple.

Top of Funnel 99

Top of Funnel Research Content Marketing Marketing Budget 99

B2B Digital Marketer

APRIL 25, 2024

Together, we will explore how digital sales rooms enrich the buyer experience, offering a unique blend of personalization and efficiency that traditional sales methods lack. Her insights will provide valuable guidance on making the most of this innovative technology to elevate your sales strategy and achieve better business outcomes.

Marketing Automation Services 52

Marketing Automation Services Digital Transformation B2B Marketing Marketing & Strategy 52

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

BOP Design

DECEMBER 21, 2021

A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Catering to Teams, Not Individuals In B2B sales, a pivotal distinction is that your customers often encompass more than individual buyers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Zoominfo

SEPTEMBER 3, 2020

Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Craft educational content for each of those stages.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. A Compass for Your Content Strategy. A Compass for Your Content Strategy. your content).

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Whether new to manufacturing content marketing or looking to improve your efforts, this guide will provide the insights and best practices you need to know when writing industrial blogs. Reaching the right audience with relevant content is not easy.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Adobe Experience Cloud Blog

OCTOBER 22, 2018

In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. You simply provided educational material to people who were trying to solve a problem their product or solution addressed.

Account Based Marketing 134

Account Based Marketing ABM Research Sales Qualified Leads 134

Tiecas

FEBRUARY 5, 2024

Table of Contents Industrial Marketing for Manufacturers: Perspective of a Founder/Owner of a Manufacturing Company Industrial Marketing for Manufacturers: Point of View of a Sales Manager/Director of Marketing Why Would a Marketing Manager of a Manufacturing Company Outsource Industrial Marketing Tasks?

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 104

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. You’ve also probably read that it needs to be strategically researched, developed, optimized, shared and promoted. The authors asked an open question: “If you could change one thing about content marketing in your organization, what would it be?

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Trust is earned slowly.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Heinz Marketing

MAY 22, 2023

In this blog post, we will delve into the differences between the two, explore the unique benefits of utilizing videos in B2B marketing, and provide practical insights into integrating video marketing into a comprehensive content strategy. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Content4Demand

MARCH 25, 2021

At this time of year when everything is fresh and blooming, it’s good to refresh your ABM content marketing strategy. And that’s where content comes in. Research results from SuperOffice support the notion that B2B buyers are doing their own research and are well along the buyer’s journey before they actually want to speak to vendors.

ABM 84

ABM Account Based Marketing Multi-Channel Content 84

The Marketing Blender

MARCH 22, 2024

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. These could include LinkedIn, email marketing, content marketing, or SEO.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

ViewPoint

DECEMBER 27, 2016

Nurturing is about talking to your prospective clients at every stage in the sales cycle. The premise is that there is so much information available online that salespeople are thought to be unnecessary in the early stages. See more …”. You should be speaking to prospects from the top of the funnel to the bottom of the funnel.

Top of Funnel 189

Top of Funnel B2B Sales Account Based Marketing B2B Thought Leadership 189

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. B2B marketing targets buying groups within businesses.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Zoominfo

MARCH 9, 2021

Segmentation: The key to understanding your target audience is finding out their unique pain points and where they find the necessary information about products or services that might solve them. Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Heinz Marketing

APRIL 20, 2023

Intent data can also help with shortening sales cycles, preventing churn, and assists in upselling. Types of Customer Purchase Intent Different types of intent inform where the prospect currently is in their customer journey, and therefore, different types of intent are in different stages of the marketing funnel.

Purchase Intent 59

Purchase Intent Top of Funnel Purchase Intent 59

Marketing Insider Group

JULY 22, 2015

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. However, we do all of that with content. However, we do all of that with content.

Curation 100

Curation Sales Cycle RFP Content 100

Only B2B

MARCH 27, 2024

Do all those website visitors and content downloads translate into sales conversations? Understanding the Stages: MQLs, SALs, and SQLs Sales Qualified Leads (SQLs) and Sales Accepted Leads (SALs) might sound similar , understanding the distinctions between these lead types is crucial to boosting up your marketing funnel.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

PathFactory

MARCH 4, 2021

The other 83% mentioned that their biggest challenge is ensuring you have the right content for an ABM approach. In reviewing content that organizations push out in social and email communications, I found that most content does not support ABM. And, in most cases, the content is disjointed.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

ClearVoice

NOVEMBER 1, 2022

It’s not as simple as creating content, posting it on your blog or website, and waiting for the leads to come in. To do this, you must create content that aligns with every stage of the buyer’s journey —from awareness to purchase. Why you need to map your content to the buyer’s journey.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

Heinz Marketing

AUGUST 26, 2020

By asking the right questions you get a framework for researching and building a buyer dossier that fits within the larger story of your ICP and buyer’s journey. This will also inform your market research and the buyer’s journey. and where do they get information from? What does their sales cycle look like?

Buyer Personas 140

Buyer Personas Ideal Customer Profiles B2B Work Management 140

Zoominfo

APRIL 22, 2018

If you’ve worked in sales for any amount of time, you know the standard sales process looks something like this: You identify a prospect and conduct research, you figure out what pain point or challenge they’re trying to solve, and then you offer your product or services as the solution. These tactics are as follows: 1.

Work Management 235

Work Management Case Studies Sales Cycle Case Study 235

PathFactory

MAY 5, 2021

You’re faced with needless friction and information overload every step of the way. We’ve built impressive websites and deployed world-class content with the express purpose of enabling our funnels, rather than enabling our buyers. Highlights include: B2B buyers are doing their own research (and don’t need your sales reps as much).

Marketing Report 134

Marketing Report Top of Funnel B2B Marketing Enterprise Management 134

PureB2B

AUGUST 28, 2018

The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. Why It’s Important to Research Your Sales Leads. More importantly, the information you have about your lead will not remain the same for long. Contextual Information You Should Be Looking For.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Zoominfo

SEPTEMBER 3, 2020

Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Craft educational content for each of those stages.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Oktopost

NOVEMBER 6, 2023

Social selling is a sales technique focused on cultivating relationships with potential customers and nurturing a sales pipeline through personal social networks. This approach allows sales teams to educate, share insights, and position themselves as thought leaders in their industry.

Ideal Customer Profiles 84

Ideal Customer Profiles Sales Management Top of Funnel High Quality Lead 84

NetLine

JUNE 21, 2022

This happens every day online; a user requests a piece of content only to be hounded by a company rep asking if we’d like to see a demo of their product. How the Consumption Gap Informs B2B Lead Nurturing. Research from FocusVision states that consumers consume up to 13 pieces of content before coming to a purchase decision. .

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Only B2B

OCTOBER 3, 2023

According to Gleanster Research, a whopping 73% of all B2B leads are not sales-ready, underscoring the critical role of nurturing leads into MQLs. Optimized Sales Efforts: By focusing on MQLs, your sales team can channel their efforts toward prospects who not only demonstrate interest but are also more likely to make a purchase.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

Content Standard

AUGUST 5, 2022

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Now, I encourage you to exploit that by considering: How you can adapt the context of your content to give your product messaging more immediate relevance.

Planning 131

Planning Top of Funnel Paid Search Agency Work Management 131

Madison Logic

AUGUST 2, 2023

B2B buyers need more attention and information to make a purchase decision, ideally, a personalized buying experience. McKinsey research reveals that 71% of consumers expect brands to deliver personalized interactions and 76% get frustrated when it doesn’t happen. With That’s where account-based marketing (ABM) comes in.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Scoop.it

MARCH 26, 2019

Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth. Marketing teams provide sales organizations with tools and curated information. This includes blog posts, external content, best practices and tools. Sales scripts.

Curation 59

Curation Top of Funnel Case Studies Case Study 59