Vidyard

MARCH 23, 2021

From now on, we’ll be using video to connect, educate, and create trusted relationships when it matters more than ever. Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 With where we see the trends taking us , that trajectory isn’t expected to slow down.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

SEPTEMBER 27, 2018

It involves providing information to customers that pique their interest and educates them about what problem your product solves. Buyers conduct their own research and form their own opinions without talking to you. Be present where buyers are when they’re doing their research and making their decisions.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Vidyard

NOVEMBER 11, 2014

” Planning your strategic content in advance is incredibly important as you want each video asset to contribute toward business goals in some way. When brainstorming new content pieces, consider the bigger story you can wrap these up in, and the top-of-funnel video you could use as the asset’s promo or commercial, so to speak.

Top of Funnel 54

Top of Funnel Video Marketing Marketing & Strategy B2B 54

Vidyard

MARCH 23, 2021

A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

FEBRUARY 10, 2021

Paying attention to the content, set up, and recording process can take your interviews from boring to dynamic. Contents 1. Do Your Research 5.4 Interviews are the best way to get information straight from the horse’s mouth. Email As engaging content, interview videos work great in email. Podcasts 3.4 Use B-Roll 6.4

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Vidyard

APRIL 3, 2019

How to do it : Consult your customer research. Complete all your channel information: Description, logo, links to your site, and a contact email. What content should you post to your YouTube channel? If you need leads, does your banner and channel description educate potential buyers? Or, maybe don’t use YouTube.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Vidyard

DECEMBER 14, 2020

KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows. These insights help sales reps prioritize follow-up and empower video creators to make even more impactful content.

Distribution 66

Distribution Video Marketing Customer Satisfaction Business 66

Vidyard

DECEMBER 14, 2020

Annual State of Video Report also shows the use of video in sales and customer conversations jumped 93%, with ROI steadily improving year over year KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows.

Distribution 65

Distribution Video Marketing Customer Satisfaction Business 65

Vidyard

JULY 4, 2019

Legend: 👍Customer Satisfaction 💰Operating Expense Saving 📈Increased Revenue Video for FinServ Education and Advisory 👍📈 Using video for education can improve customer satisfaction through increased awareness in investment strategy and trust in their advisor.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Inside, you’ll find everything you need to educate your team and get them excited about selling with video.

Training 74

Training Top of Funnel Resources Work Management 74

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Inside, you’ll find everything you need to educate your team and get them excited about selling with video.

Training 65

Training Top of Funnel Resources Work Management 65

Vidyard

JULY 9, 2019

Video for FinServ Education and Advisory Using video for education can improve customer satisfaction through increased awareness in investment strategy and trust in their advisor. YouTube is one of the main places, if not the first, people look for “how to” information on a new product.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Vidyard

MARCH 4, 2020

Contents 1. A demo video (short for product demonstration video) is a practical exhibition of how something works to educate your viewer. An unlimited number of viewers can watch the same information in video format, which is a lot more approachable than a long block of text. Conduct research. What is a Demo Video?

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Vidyard

MAY 9, 2017

This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Vidyard

APRIL 3, 2019

How to Do It: Consult your customer research. Complete all your channel information: Description, logo, links to your site, and a contact email. What content should you post to your YouTube channel? If you need leads, does your banner and channel description educate potential buyers? Or, maybe don’t use YouTube.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Vidyard

OCTOBER 27, 2019

A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Contents 1.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

JULY 7, 2017

Whether you’re in sales trying to book more meetings, in marketing communications trying to convey your message, or even in higher education trying to connect with your students, people enjoy something that has been crafted and personalized for them. Showing you researched shows you care! Again, research is key!

Video Marketing 61

Video Marketing Tips Sales Cycle Outreach 61

Vidyard

OCTOBER 16, 2017

Enabling technologies helps businesses create, share, optimize and measure both external and internal video content,” says Michael Litt , co-founder and CEO of Vidyard. ’ factor with our clients, we wanted to add creative and engaging video content to our outbound communications. More Information: Vidyard Careers [link].

Enterprise Management 54

Enterprise Management Marketing Automation Services Video Marketing Co-Registration 54

Vidyard

JULY 30, 2018

Whether it’s creating inbound marketing content, enabling my inbound sales team, delighting customers or building new relationships in the community, HubSpot and Vidyard have become two essential tools in my marketing stack. I’m here to educate. To say I’m passionate about inbound is an understatement.

Video Marketing 87

Video Marketing Communities Outreach Webinar Metrics 87

Vidyard

OCTOBER 28, 2022

You’ve done your research, bravely picked up the phone to make the first sales call of the day, and on the other end of the line, you’re met with crushing sales objections that stop you dead in your tracks. Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Vidyard

MAY 9, 2017

This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations. More Information: For a full list of Innovation Showcase finalists visit [link]. For more information and to register for this year’s Symposium, visit www.mitcio.com. About the MIT Sloan CIO Symposium.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Vidyard

OCTOBER 16, 2017

Enabling technologies helps businesses create, share, optimize and measure both external and internal video content,” says Michael Litt , co-founder and CEO of Vidyard. “At factor with our clients, we wanted to add creative and engaging video content to our outbound communications. To create that ‘WOW!’

Enterprise Management 50

Enterprise Management Marketing Automation Services Video Marketing Co-Registration 50

Vidyard

MAY 9, 2017

This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Vidyard

FEBRUARY 26, 2015

Research is quite clear that video boosts sales and increases conversions. Video isn’t just an opportunity to inform and persuade your potential customers – the play button is a tractor beam that draws people in and invites them to pay attention to what you have to say. A lot can happen in 2 minutes.

Top of Funnel 52

Top of Funnel Marketing Funnels Video Marketing FAQ 52

Vidyard

MAY 26, 2015

In research conducted by Forrester in 2013 on how marketers manage performance, only 10% of respondents felt that their marketing teams were effective at using data analytics to make decisions. “We just can’t live with educated guesswork anymore.”

Work Management 51

Work Management Marketing Management Word of Mouth Paid Search Agency 51

Vidyard

NOVEMBER 3, 2016

It’s human, relatable, engaging, exciting, educating…so why shouldn’t other business teams use it, too? Recruitment videos are meant to excite potential employees while educating them on what it’s like to work at your company. Or does it give detailed information that audiences are trying to catch? Okay, many reasons.

Video Marketing 50

Video Marketing Youtube Work Management Lock-In 50

Vidyard

NOVEMBER 28, 2014

Oracle’s “Modern Mark” Proves the Power of a Tiered Commitment-level Approach Campaign Overview Through an industry research study completed in partnership with B2B Magazine, Oracle identified 5 pain points that their target consistently encounters on their journey to modern marketing. Since videos were only approximately 2.5

Analytics 50

Analytics Video Marketing Campaigns Lead Scoring 50

Vidyard

JANUARY 13, 2017

and audiences want content in a format that they find engaging, human, and relatable. Here are some of the many reasons why, according to Hed Hi: 89% of marketers say video is the most effective content marketing tactic. Attention spans are short (only 8 seconds long!), 65% of your audience are visual learners. You’re busy.

Video Marketing 50

Video Marketing Top of Funnel Enterprise Management Marketo 50

Vidyard

MAY 10, 2021

Contents 1. It provides guidance for both your virtual sellers (telling them the milestones they should be following to sell virtually) and for your buyers (because informed sellers help buyers feel more comfortable with virtual selling). Do your research. Every question is an opportunity to educate the buyer.

Budget Programs 129

Budget Programs Video Marketing Sales Cycle Work Management 129

Vidyard

JULY 13, 2022

Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 The goal is to book a meeting with your prospect so you can educate them on your offering and convince them to buy. Identify Triggers All the information you’re gathering on your ICP is called a trigger.

Ideal Customer Profiles 102

Ideal Customer Profiles Cold Calling Tips Work Management 102

Vidyard

APRIL 8, 2022

Creators use video chapters to divide their content into segments, making them easier for users to navigate. Plus, we’ll show you why adding those video chapters is so important to your content’s success. Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Keynotes) 3.4

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Vidyard

DECEMBER 17, 2020

We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. Contents 1. Video Content Marketing Statistics 2.11 Video Content Marketing Statistics 2.11 Websites and social media are the two most popular places to embed video content.

Statistics 157

Statistics Video Marketing Planning Business 157

Vidyard

MAY 10, 2021

Contents 1. It provides guidance for both your virtual sellers (telling them the milestones they should be following to sell virtually) and for your buyers (because informed sellers help buyers feel more comfortable with virtual selling). Do your research. Every question is an opportunity to educate the buyer.

Budget Programs 65

Budget Programs Video Marketing Sales Cycle Work Management 65

Vidyard

JULY 6, 2018

Your buyers want curated content, catered for the exact questions and concerns they’re thinking about at the time. Live webinars are facilitated through a webinar platform, and allow users to upload slides, video, or other visual content and present to an audience that has pre-registered for the event.

Top of Funnel 94

Top of Funnel Video Marketing Effectiveness Demand Generation Agencies 94

Vidyard

JULY 6, 2018

Your buyers want curated content, catered for the exact questions and concerns they’re thinking about at the time. The purpose of a demand generator video is first of all to entertain —and then educate. But let’s face it, they’re not exactly the most engaging content on the internet. It’s the brand video with a fun twist.

Top of Funnel 65

Top of Funnel Video Marketing Effectiveness Demand Generation Agencies 65

Vidyard

DECEMBER 23, 2015

Before a potential customer reaches out to your team, they have combed through your content, read your blogs, watched your videos, and consumed as much information about your product or service as possible. Being techno-savvy researchers of the 21 st century, your potential customer is comparing your solution to 5-7 competitors.

Top of Funnel 50

Top of Funnel Video Marketing Tips Advertising Funnels 50

Vidyard

MARCH 26, 2020

Home sellers reportedly do less than three hours of research and many of them hire the first agent they meet. The duo shoot creative content that appeals to both home buyers and sellers, resulting in more clients and faster home sales. Educational Real Estate Videos. Establish trust by sending video introductions.

Video Marketing 123

Video Marketing Ad brokers Planning Work Management 123