b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance
Smashmouth Marketing
JUNE 30, 2009
It's about branding, educating the market, and thought leadership. It's about delivering messages that inspire conversation and allows readers to inform themselves and if interested, engage. Be consistent about delivering content and messaging and presence. Barack didn't sell us, he informed us and we made decisions.
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