Marketing Craftmanship

JANUARY 27, 2015

The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. Research integrity was an issue long before the internet became the platform for content marketing. and who determines whether the research results legitimately support the conclusions.

Research 100

Research Content Marketing Work Management Paid Search Agency 100

Marketing Craftmanship

JANUARY 20, 2017

The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. With very little expectation that such shoddy market research would qualify for exposure in the financial press, and dreading inquiries from journalists asking about our research methodology, the press release went out.

Paid Search Agency 100

Paid Search Agency High Quality Lead Content Press 100

Marketing Craftmanship

AUGUST 18, 2017

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content. Research Report? Executive Review? Market Analysis?

Paper 100

Paper Paid Search Agency Advertorials Allocation 100