DiscoverOrg

JANUARY 2, 2019

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. Research from TOPO supports this. But big data has historically referred to gobs of behavioral data. B2B big data is big business.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

DiscoverOrg

APRIL 17, 2019

Step 1: Buyer research. But now I was doing a lot of research. Couple that with SiriusDecisions’ finding that 67% of a purchase decision is made digitally – not by engaging with a salesperson, but by actually doing research on their own time. Well, to what extent can you tap into this research phase?

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

DiscoverOrg

MAY 7, 2019

Accuracy : Is the information correct? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If Content has misaligned messaging , distributed to the incorrect audience (or no audience at all). Can records be combined? Timeliness : Is the data fresh? vs. “avenue”).

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

MAY 30, 2018

On the company level, this includes data like industry and company size and location; on the individual level, this includes contact information and job title. Develop specific, relevant messaging and content for prospects. Create 1 – 2 whitepapers, research reports, videos, or ebooks that put a unique spin on your story.

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270