Cintell

APRIL 30, 2019

The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. This has become a whole lot easier in the digital age with access to big data to inform us and provide guiding insights across a customer’s journey.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

FEBRUARY 9, 2016

From our research study with over 150 B2B organizations, we identified some habits of high-performing organizations, the ones who have it figured out. With this research, we developed a framework for buyer persona optimization to help marketers like you benchmark your persona strategy. Related reading: Why Personas Fail.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

DECEMBER 20, 2019

Video marketing is officially the top content format B2B marketers used in 2019. While video has become a quintessential component of today’s content marketing strategy , it’s like any other medium. To produce your most engaging content, you must develop an intimate understanding of your audience. And it’s no surprise.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

OCTOBER 23, 2017

They are derived from customer data and market research. These personas can inform your strategic decisions at every level of business—from marketing to sales to product development—and help drive customer engagement. You take your ingredients, or information, and mix them together to cook up a helpful persona.

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166