Biznology

APRIL 23, 2015

Content Overload. We’re almost 10 years into one of the latest and hottest marketing trends – Content Marketing – and most B2B firms are churning out lots of it. As a result we’re into the next inevitable phase of content marketing – content overload. For more insightful information from Bob, go to www.bly.com/reports.

Work Management 80

Work Management Buy Marketing Management Process 80

Biznology

JUNE 13, 2013

Content marketing can only be effective if the content you’re producing is relevant and informative enough to attract your target audience and hold their attention. Relevance will most certainly depend on the specifics of your audience, which is why smart content marketers think in terms of audience segments.

Buying Cycle 80

Buying Cycle Buy Content Marketing Content 80

Biznology

MARCH 1, 2019

In general, millennials use fewer sources of information than their colleagues. It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. 97% watch tech-related videos. For technology-related videos, YouTube rules.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Biznology

NOVEMBER 19, 2013

Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without the content marketers and copywriters, there’s no there there. And self-promotion. And shamelessness.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80

Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. In other words, to gate your content or not to gate.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

Biznology

JUNE 2, 2021

This triggered new, immediate, and innovative developments in media production, media-streaming services, new entertainment, and remote- education offerings. Adam Leipzig , CEO of MediaU, an innovative media education and training company providing programs that help individuals assimilate advances in media industry work.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Biznology

JANUARY 20, 2016

We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years. This is probably because of online video content’s ease of consumption and its tremendous power to people get educated and make decisions.

Video Marketing 80

Video Marketing Product Top of Funnel Business 80

Biznology

SEPTEMBER 21, 2016

From web producer for American Experience to an editorial and social media lead on The Takeaway, she’s also coached Public Radio International journalists and WGBH employees on how to use social media in their research and reporting. Very cool work history for this young woman who is now Director of Social Media for WGBH! INSPIRATION.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. And then there’s content marketing — we know it’s evolving into outside-in marketing. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

JUNE 4, 2015

They do this through providing content that consumers “like” and “share.” Twitter: This platform is used to create brand awareness, increase followers, and provide informative and relevant content. Content that enhances professional development is valued by the LinkedIn community.

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

MAY 29, 2013

So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. As discount retailer Sy Sims used to say, “An educated consumer is my best customer.” Add similar offers throughout your site, varying the deal to suit the surrounding content.

Marketing Websites 80

Marketing Websites Peer-to-peer netFactor B2B Thought Leadership 80

Biznology

SEPTEMBER 3, 2015

SiriusDecisions, the marketing consulting firm, views its popular Summit as a place to deliver fresh research to its clients, as part of its paid advisory service. Content production. Conference programming serves as a valuable source of new content for various uses throughout the year. “We This was our goal.”.

Conference 80

Conference Trends B2B Trade Show 80

Biznology

SEPTEMBER 25, 2014

Many writers are operating on outdated SEO information (such as keyword density/stuffing) that can actually harm your site. Review your SEO content training options. Consider training these writers in topics such as how people read online and how to structure content for the online reader. Ask your writers to craft a Title.

SEO 80

SEO Google Training Webinar Metrics 80

Biznology

DECEMBER 6, 2012

They all spend the majority of their time training and otherwise educating people from the greenest copy writer to the highest executive in SEO and SEM. Since I started focusing on SEM for IBM, I have trained thousands of content producers, information architects, developers, metrics analysts, and executives on search.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Biznology

APRIL 9, 2012

Content marketing. The buzzword is new, but the practice of creating content that informs and educates – with a goal of selling a brand – is not. Content can be created or curated. The Content Marketing Institute is a great resource. The Content Marketing Institute is a great resource. One final tip.

PR 80

PR Tips Public Relations Work Management 80

Biznology

OCTOBER 1, 2010

It says that the SMB in the local business community is hungry for information about marketing their business. More importantly, the content was directed squarely at the small businessperson who was in attendance. People came from as far away as Chicago to attend (there may have been even further treks but I didn't hear of them).

Internet Marketing 80

Internet Marketing Work Management Paid Search Agency Marketing Management 80

Biznology

MARCH 29, 2019

More than 60% of businesses are investing in content marketing. Content marketing increases your visibility in organic search, engages your audiences, evokes strong emotions, inspires customer loyalty and can improve sales. Unfortunately, many marketers still don’t use content marketing strategically. Build Solid Buyer Personas.

Webinar Metrics 112

Webinar Metrics Ad Building Buyer Personas Marketing & Strategy 112

Biznology

FEBRUARY 23, 2017

In the case of information, the work involved requires cognitive effort. What is relevant to someone is highly dependent on their education, experience, and interests. This is why I emphasize keyword research to understand topics of interest to our audience. The longer the lever, the heavier the weight than you can lift.

Relevance 144

Relevance Keywords Terms and Conditions Search Marketing 144

Biznology

FEBRUARY 12, 2015

Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Popular tools and concepts you’ll hear about include voice of customer (VOC) research, creation of customer persona, and developing customer profiles. Educated guessing, perhaps, but still guessing.

Personalization 80

Personalization Content Marketing Content Paid Search Agency 80

Biznology

NOVEMBER 20, 2019

They must rely on insights-driven marketing, which involves analyzing numerous sources of data and extracting valuable information from it. However, research from New York University confirms that people do purchase sustainable items, and they contribute to business growth in the process. Mobile E-Commerce Improvements.

Marketing AI 128

Marketing AI Trends Peer-to-peer Business 128

Biznology

FEBRUARY 27, 2020

Video marketing statistics can inform your future strategies and give you valuable glimpses into consumer demands. Individuals are not only accustomed to watching online video content, but they also enjoy doing it regularly. 70% of People Feel Positive After Watching Educational YouTube Videos. In the U.S.,

Statistics 118

Statistics Video Marketing Planning Paid Search Agency 118

Biznology

OCTOBER 16, 2015

To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. NOTE: most of this research is happening BEFORE they reach out to you to engage into the buying process. But if they ARE busy, they will prefer to watch.

Video Marketing 80

Video Marketing Product Business FAQ 80

Biznology

DECEMBER 5, 2016

We like to include social media marketing as a key component of any program within the organization; meaning, I touch everything from corporate social responsibility events to product launches, to content marketing. It took several months of research, but it turned out to be such a huge success! Manage social influencer outreach.

Social Media 80

Social Media Marketing Automation Services Webinar Metrics Lead Ranking 80

Biznology

SEPTEMBER 25, 2018

And how to speak to buyers like humans, with messages that both inform and entertain. In practical terms, this means content marketing. Preparing educational, objective, non-sales-y material that addresses a customer problem. In business markets this might be a white paper, research report, infographic or case study.

B2B Marketing 123

B2B Marketing B2B B2B Thought Leadership Banner Ads 123

Biznology

MAY 9, 2012

The more specific you can get, the easier it is to pick the most effective marketing tactics and distribution channels and to develop highly relevant content marketing. Also, I love research (and yes, I am that annoying person at dinner who whips out her iPhone during a debate about naming the largest cities in the world by population*).

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Biznology

MARCH 28, 2013

And it works great for luring prospects at various stages of the buying cycle, especially when they have already identified a need and are researching potential solutions. Bingo, with pull marketing tactics like providing educational content, you have a good chance of snagging a fairly qualified prospect.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Biznology

JUNE 4, 2014

Be a Skilled Conversationalist: Strong digital brands don’t just know how to talk – they know how to converse, building relationships through their messaging and content. Be Authentic: Authentic brands are able to find a universal truth and create content that inspires those ideals among consumers. Three keys to being authentic.

Impressions 80

Impressions Paid Content Planning Internet Marketing 80

Biznology

AUGUST 28, 2014

Granted, these words were put in their mouths by Bizo researchers, but it’s troubling that the power of lead nurturing still seems to be under appreciated. The tone of the messaging needs to be informative and helpful, instead of sales-y. I was struck by the mere 35% of responders who say nurturing is essential to their business.

Lead Nurturing 80

Lead Nurturing Peer-to-peer B2B Marketing Lead Scoring 80

Biznology

MAY 20, 2014

It can actually deliver on the promises of both hypertext and the world wide web , which is the ability for content to be more than self-referential. It can easily offer history, context, and related content — things that most mainstream media stories are terrible at. Every content-marketer knows when traffic is best.

Paid Content 80

Paid Content Planning Work Management Social Media 80

Biznology

AUGUST 24, 2015

Another way to look at marketing communications is to consider the total customer life-cycle as an ongoing opportunity to connect, educate, motivate, and yes, sell. Many marketing department’s anticipated sales are based on an educated guess or wishful thinking over informed analysis of market breath and receptiveness.

Top of Funnel 80

Top of Funnel Brand Identity Branding Digital Marketing Funnels 80

Biznology

JULY 16, 2018

Partisanship is sharp and ubiquitous, involving Democrats versus Republicans, liberals versus conservatives, coastal America versus the middle, and even the “mass population” versus those who are considered the “informed public” (i.e. higher income, college-educated and highly-informed on business and public matters).

Paid Search Agency 135

Paid Search Agency Companies Brand Identity Branding 135