Content Education Information Research 
ANNUITAS
FEBRUARY 3, 2022
Yes, Millennials are well established as decision makers in B2B companies, and even if not the decision maker, research shows that others are highly likely to seek a Millennial’s input. If you’re in the “unaware” stage, it’s time to do your research. Step 1: Research your buyers to understand their differences.
ANNUITAS
JANUARY 19, 2022
Research shows that 99% of B2B buyers would both make a new purchase and complete a renewal in an end-to-end digital service model. As early as 2017 two-thirds of buyers preferred finding information on their own instead of getting help from sales reps. Provide Journeys of Self-Education. So how can you accommodate this need?
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ANNUITAS
JANUARY 31, 2013
Instead, buyers independently research solutions online and independently narrow their options before ever engaging with a vendor. Enter content marketing. . They’re looking for valuable information that will help them become more efficient and better at their jobs. Content then fuels lead nurturing.
ANNUITAS
AUGUST 19, 2020
Reward : Education and direction on where to start. Investment : Sharing some personal information on a form. In this scenario, a typical example of a micro growth tactic would be to optimize the landing page that Sarah finds – reduce friction, expose her to the content, and get her wanting more.
ANNUITAS
SEPTEMBER 24, 2020
Responsive: Evolving customer engagement in healthcare via strategic demand marketing puts the buyer in control of their buying journey by creating an experience that responds to their engagement with both content type and cadence. Likewise, patients are primarily doing the research to find their telehealth provider online.
ANNUITAS
AUGUST 27, 2020
There’s a better way to collect the information you need to qualify your buyers, and it doesn’t necessarily need to involve forms – or rather, forms as you know it. A Progressive Profiling Model should guide data intake sequencing in your lead management by asking for small bits of information from a buyer in digestible increments.
ANNUITAS
SEPTEMBER 29, 2016
It details the results of a study by United Kingdom PR agency Hotwire called The Changing Face of Influence , and there is a lot of interesting information there. when asked which one channel they’d turn to for information on a purchasing decision, 1 in 4 (24%) decision makers said Facebook would be their social channel of choice.”.
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