Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. What Is A Content Conversion Rate? Image Source: Oberlo Wondering what your business’s content conversion rate is?

Conversion Rate 303

Conversion Rate Conversion Content Traffic 303

Hinge Marketing

JUNE 25, 2020

And your prospect may have more than money at stake—their professional reputation may be on the line. . Conducting prospect research can help you alleviate their concerns. When the stakes are high, it helps to learn as much as possible about a prospective client before you get on the phone with them.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

KoMarketing Associates

MAY 5, 2015

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent,” says CMI.

Education 120

Education Tactics B2B Marketing Practices 120

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Mismatched Content Type Priorities. sales people) remain among the top five information sources used by buyers.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. They may begin interacting with your social media content in small ways – perhaps a like on one post, and comment on the next. But why is this so important?

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. Because audiences today are savvy; they educate themselves. They’re all over digital content and online channels.

Ideal Customer Profiles 238

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 238

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Now don’t get me wrong.

Brand Identity 357

Brand Identity Branding Advertising Agencies Content 357

Zoominfo

OCTOBER 8, 2020

Gone are the days of cold calling without doing your research. They’ve got the research aspect covered. Consumers have taken control of the sales process, and salespeople are now dealing with more educated, discerning buyers than ever before — and it’s time to adapt. Prospects don’t want to be sold to.

Cold Calling 173

Cold Calling B2B Sales Buyer's Journey Education 173

InsightSquared

FEBRUARY 20, 2020

And it starts with prospecting, one of the most time-consuming phases of the entire sales cycle. . There are two ways to win the prospecting race: increase the numbers or reduce time. . Alternatively, sales organizations are increasingly reducing cold calls and instead leveraging relationships to reduce the time spent prospecting.

Top of Funnel 156

Top of Funnel Tools Cold Calling Linkedin 156

Top Rank Marketing

OCTOBER 17, 2023

At B2B Forum the two companies held a panel to discuss the research and share insights. Evolving Role of Webinars: Historical Context: Laura mentioned that her initial research on digitizing events did not catch much attention, but the pandemic changed that perspective.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Marketing Insider Group

JUNE 7, 2021

What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute).

Content Marketing 342

Content Marketing Planning Marketing Budget Creation Allocation 342

Content4Demand

OCTOBER 13, 2021

Buyer-focused marketing requires us to develop content that speaks to buyers about what they want and need. Communicating on these terms allows you to make a more meaningful connection, and gives you the opportunity to align your messaging, your content formats and entire promotional strategies with the things most likely to make an impact.

Research 108

Research Barriers Trigger Marketing Demographics 108

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. These webinar tools facilitate immediate information and feedback exchange between you and your targets.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Rev

AUGUST 2, 2023

When it comes to sales prospecting, there is no magic formula. But, at the end of the day, prospecting is a skill. That said, there are certain tactics and strategies that can help you become more successful at prospecting. Here’s an overview of everything we’ll cover along the way: What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. One way you might use this data is to focus your messaging on how you can help current and prospective clients through these tough times. About the Study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Marketing Insider Group

MAY 15, 2023

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Zoominfo

SEPTEMBER 3, 2020

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. Automated emails encourage leads to move from the product research phase into the buying cycle.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Hinge Marketing

JULY 29, 2021

Most professional services executives place little value on research. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it. One of their strongest beliefs was that their prospects were very price sensitive. They firmly believe, “I know my clients well.

Research 150

Research Service Planning B2B Thought Leadership 150

Zoominfo

APRIL 22, 2018

If you’ve worked in sales for any amount of time, you know the standard sales process looks something like this: You identify a prospect and conduct research, you figure out what pain point or challenge they’re trying to solve, and then you offer your product or services as the solution. Why don’t some buyers admit they need help?

Work Management 235

Work Management Case Studies Sales Cycle Case Study 235

Sprout Social

APRIL 6, 2020

For new graduates, researching potential colleges, searching for new jobs and maintaining your alumni connections have always been a challenge. With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform.

Education 101

Education Linkedin Practices Best Practices 101

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing? They’re skeptics at heart.

Course 333

Course Content Marketing Planning Best Practices 333

Hinge Marketing

SEPTEMBER 14, 2022

About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1% in 2020 to 14.6% Download the Free Executive Summary.

Research 114

Research Service Budget Programs Social Media 114

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? Education is everyone’s secret sauce.

Education 105

Education Brand Identity Branding Content 105

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. They may begin interacting with your social media content in small ways – perhaps a like on one post, and comment on the next. But why is this so important?

Top of Funnel 62

Top of Funnel Social Media Ideal Customer Profiles Work Management 62

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Buyers are more sophisticated and educated than ever before. What is customer advocacy?

Research 204

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 204

Outgrow

OCTOBER 1, 2019

Interactive Content Ideas For The Education Sector. Interactive content has found its way into our lives. Whether we realize this or not, we use interactive content every day; left, right and centre. So why should the education sector be any different? Now, how can we use these in the education sector?

Top of Funnel 66

Top of Funnel Education Content Lead Scoring 66

Marketing Insider Group

FEBRUARY 3, 2021

In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. But they often surprisingly not judged on how well the overall content marketing program works.

Marketing Agencies 2 272

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 272

Webbiquity

MARCH 10, 2020

Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention. Here are several types of content that can help you do just that. No other type of content enable you to deliver as much information, as quickly, and with such a high level of engagement. Explainer Videos.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Hubspot

MAY 17, 2023

But maintaining that kind of trustworthiness and legitimacy over multiple sales conversations can be easier said than done — a lot of reps run into hitches, hiccups, and human errors that undermine their credibility with prospects. How to Avoid This Mistake Do your research — every productive sales conversation is backed by that.

Case Studies 89

Case Studies Eye-Tracking Work Management Lead Scoring 89

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Premium Content Defined. Uses of Premium Content.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Business Brainz

MARCH 21, 2021

ABM is engaging at a personal level and delivering messages or insightful content that will be helpful for prospects. Why research for ABM? Researching about all high-value accounts can help in the attainment of an enhanced level of personalisation across all accounts. How research can humanize ABM?

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

Martech

SEPTEMBER 15, 2023

Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Keeping your pipeline flowing Content marketing is all about momentum. Your pipeline might slow down but don’t discourage prospects on the fence by going silent when they need your content the most.

Terms and Conditions 111

Terms and Conditions Content Paid Search Agency Marketing Agencies 1 111

Brightedge

MAY 15, 2020

Through our research, we have discovered not only that SEO is more important now than it ever has been before, but also where the patterns in search trends currently are and where they are headed in the future. One of the greatest shifts in both off and online behavior can be seen in education.

Education 69

Education SEO Class User-Generated Content 69

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107