ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. They want to be informed and educated about brands, products, and services. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Tomorrow People

MAY 30, 2022

8 tips for marketing to existing B2B customers. When you do approach the relevant customers, be very clear on how their decision to upgrade or purchase more products can materially benefit them right now and in the future (in three months’ time, six months’ time, etc.). Have a dedicated content marketing plan for existing customers.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. Create compelling content, publish it on your blog, schedule it on your social media channels, and watch as your inbox gets flooded with leads! In 2014, HubSpot added a CRM.

Hubspot 60

Hubspot Paid Search Agency Outreach Custom Publishing 60

SocialPilot

JANUARY 31, 2024

It will help you protect your strategy from possible down-slides and take note of beneficial tips. HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. HubSpot wants to gain more reach in the online and offline sales and marketing industry.

Case Study 90

Case Study Case Studies Work Management Studies 90

Optinmonster

APRIL 3, 2024

The Anatomy of an Effective Outreach Email Crafting Your Outreach Email Strategy Writing Tips for Outreach Emails What is an Outreach Email? An outreach email is a message sent to a person or organization to achieve a specific goal, such as promoting content, building backlinks, or forming partnerships. Make it count!

Outreach 68

Outreach Tips Marketing & Strategy Email Marketing 68

Marketing Insider Group

AUGUST 10, 2021

It’s clear, relevant, and promises to deliver instant gratification. Now, they’re looking for a reason to act, and this CTA might be what tips the scale in your favor. Bonus Tip: Uplevel Your CTAs with Personalization. Learn more about personalized CTAs with HubSpot now. Download eBook Now. See what we did there?

Lead Generation 363

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 363

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” Content Marketing. Social Media.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

EveryoneSocial

NOVEMBER 16, 2022

Yet we still see LinkedIn content strategy executed or even neglected today. Below, I’ll get into the strategy behind each of these, complete with tips and examples to ensure you have a strong LinkedIn content strategy going forward. In other words, your company has to pay for its content to appear in people’s feeds.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Webbiquity

FEBRUARY 16, 2021

Most B2B brands have difficulty in creating visually appealing content, which is one key reason Instagram isn’t the most obvious platform for B2B companies. Often, they don’t think they have the right type of content or they simply don’t know what to post on Instagram. Feature your CEO sharing handy industry tips.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Valasys

APRIL 15, 2024

This targeted approach nurtures leads by providing relevant information and valuable content at the right intervals. They allow businesses to deliver targeted content based on a recipient’s specific interests, behavior, and position within the sales funnel. This emotional connection is crucial for driving conversions.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

Hubspot

FEBRUARY 16, 2022

Here, we asked six sales reps their tips for creating a convincing sales hook to turn prospects into customers. If you already know what a sales hook is, and how to create one, feel free to skip to the section where we highlight HubSpot sales reps' real-life examples.). But first … what is a sales hook? (If What is a sales hook?

Work Management 90

Work Management Marketing Management Tips Hubspot 90

Hubspot

MAY 6, 2020

On Facebook and Instagram, people look at video content 5X longer than static content. Some reasons a brand may choose not to go live: time, talent, content strategy, resources, and more. Can you repurpose the live video content elsewhere? But, like a TV show, it can become content your audience tunes in for weekly.

Facebook 100

Facebook Social Media Creativity Hubspot 100

Hubspot

MAY 11, 2021

Additionally, one of the major benefits to listening to a podcast is that the content is available on-demand, meaning I can choose when to download and listen — it isn't live, like Clubhouse. Podcast is long-form content. To start, I spoke with Matthew Brown, HubSpot's Senior Podcast Producer. 55% (155 million) of the U.S.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

Pam Didner

OCTOBER 7, 2020

Participation in relevant events . As digital marketing is growing, more and more professionals are arranging industry-specific seminars and campaigns to empower and educate newcomers. You should also regularly check HubSpot’s blog for information on everything from social media marketing to PPC strategy!

Paid Search Agency 133

Paid Search Agency Planning Tips Work Management 133

Navigate the Channel

NOVEMBER 22, 2022

Here are effective customer nurturing tips to help cement your bond with your customers to earn their trust and loyalty. For an in-depth look at the AIDA model, see what HubSpot has to say about it. According to a recent study, 59% of B2B companies report creating relevant content is their biggest obstacle to lead nurturing success.

AIDA 65

AIDA Ideal Customer Profiles Lead Ranking Sales Qualified Leads 65

Hubspot

MAY 28, 2018

A lot of marketers want to know: how does HubSpot optimize for search? I talked to our blogging team to find out, and put together a series of insider tips we're eager to share with you. They then aligned our existing blog posts into the aforementioned clusters and generated tons of new content under those clusters.

Lead Scoring 77

Lead Scoring Lead Ranking Hubspot Google 77

Strategic-IC

JUNE 19, 2018

How can you create video content that resonates with, and engages audiences? We explore 7 tips to help you get the most from video creation. Why Video Content? With 82% of internet traffic projected to be video by 2020 ( IBM ), video has become an increasingly popular content format in B2B marketing.

Video Marketing 48

Video Marketing Top of Funnel Tips Content 48

The Marketing Blender

MARCH 22, 2024

These are our best tips for helping you focus on what matters. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. Today, it’s popular to use AI to generate content.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Hubspot

MAY 19, 2020

According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. An ABM campaign is an excellent way to re-engage big prospects who went with another solution and educate them about what’s changed since their decision. Tip : Keep renewal cycles in mind before initiating your campaign.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

SmarkLabs

JUNE 13, 2022

Ideal client profiles and buyer personas are essential building blocks that ensure everything else you build remains relevant to consumer needs. Once you document your client profiles and personas, your contact database should be segmented in order to send relevant, targeted messages that resonate with your target buyer personas.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

SmartBug Media

JANUARY 23, 2019

So how do you attract people looking for help relevant to your business? You need to create consistent, relevant content that’s meant to educate and engage your audience. This content should ultimately nurture them toward making an informed, confident decision, whatever that decision may be. The result?

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Segmentation allows for personalized content, increasing engagement and conversion rates. And, of course, make your emails relevant. Trust us on this one.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?)

Social Media 65

Social Media Media Curation Content 65

SmartBug Media

MARCH 25, 2020

Registration offers the perfect opportunity to capture lead data that your sales team can use to deliver relevant, personalized content for weeks and years to come. Here you’ll find quick-and-dirty tips on how to create a successful webinar program from scratch, including: Getting started and determining the goal of each webinar.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Marketing Insider Group

JULY 14, 2020

Your platform should have relevant information, easy checkout, order tracking, and no errors. Highlight relevant products. During this time, your customers might only want to see products and services that are relevant to them. However, they have ramped up the release of educational content in the form of guides and webinars.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Refresh Evergreen Content Because our pillar articles are useful to the target audience and attract a lot of traffic, we make sure to regularly update them. Google likes articles that are fresh and new.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees. Our tip: these calls-to-action should be bold, easy-to-find buttons in a color that’s difficult to miss.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Marketing Insider Group

JULY 5, 2015

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials?

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

OCTOBER 3, 2021

Here, we'll answer all of those questions and more with our list of five key tips you can leverage to take your LinkedIn prospecting efforts to the next level. 5 LinkedIn Prospecting Tips. Take a second to explore content your prospect might have posted. Maintain an active presence in relevant LinkedIn groups.

Linkedin 76

Linkedin Template Tips Peer-to-peer 76

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. With that basic understanding under our belts, let’s look more closely at how to create that valuable content for customers.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

SmartBug Media

APRIL 16, 2021

Just like the chicken or the egg argument, there is an age-old debate among marketers about whether to gate or not gate content. When you gate something on your website or landing page, you are literally adding a barrier to entry for a visitor to access that piece of content. When to Gate Content. Why do we gate content?

Top of Funnel 69

Top of Funnel Lead Ranking Barriers Lead Scoring 69

Optinmonster

SEPTEMBER 18, 2020

Do you want to use gated content to boost engagement and conversions? Gated content is one of the best ways to make people more interested in what you have to offer. In this guide, we’ll show you how to gate content for more engagement and conversions. What Is Gated Content? Let’s get started!

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

Mailmunch

APRIL 26, 2021

However, with a burgeoning content strategy eating away at your team’s time, it can be challenging to consider where email marketing fits. Email marketing and content marketing aren’t mutually exclusive — they go hand-in-hand. How Do Email Marketing and Content Marketing Converge? But forget what you’ve been told before.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63